| Titre : |
International business : Environments and operations |
| Type de document : |
Livre |
| Auteurs : |
John D. DANIELS, Auteur ; Lee H. RADEBAUGH, Auteur ; Daniel P. SULLIVAN, Auteur |
| Mention d'édition : |
15e éd. Global edition |
| Editeur : |
Londres : PEARSON EDUCATION |
| Année de publication : |
2015 |
| Importance : |
896 p. |
| ISBN/ISSN/EAN : |
978-1-292-01679-5 |
| Prix : |
77 EUR |
| Note générale : |
Glossaire. Index. Bibliogr à chaque fin de chapitre. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMMERCE INTERNATIONAL ; RELATIONS ECONOMIQUES INTERNATIONALES
|
| Index. décimale : |
124.35 COMMERCE INTERNATIONAL |
| Résumé : |
For undergraduate and graduate International Business courses
An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress. |
| Permalink : |
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International business / Harlow : : PEARSON EDUCATION, (2014)
