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Titre : Luxury sales force management : strategies for winning over your brand ambassadors Type de document : e-book Auteurs : Michaela MERK Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2014 Importance : 1 online resource (213 pages) Présentation : illustrations (black and white) ISBN/ISSN/EAN : 978-1-137-34744-2 Note générale : The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run. Langues : Anglais (eng) Mots-clés : Management
FORCE DE VENTE ; INDUSTRIE DU LUXE SECTEURRésumé : Dans cet ouvrage, l'auteur examine les stratégies qui permettent de stimuler une équipe de vente dans le secteur du luxe et d'en faire les ambassadeurs de la marque, permettant ainsi une meilleure performance des ventes. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112539
Titre : MBA accounting Type de document : Livre Auteurs : Roger HUSSEY, Auteur Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2014 Importance : xix, 459 p. ISBN/ISSN/EAN : 978-0-230-30337-9 Prix : 53 EUR Note générale : Bibliogr. p.451-456. Index. Langues : Anglais (eng) Mots-clés : Management
COMPTABILITE DE GESTION ; FINANCE D'ENTREPRISERésumé : This book provides a firm grounding in management and financial accounting for MBA students and practising managers. It focuses on the 'why' as well as the 'how to', equipping managers with the tools and knowledge necessary for generating and interpreting accounts. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155920 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044856 658.15/HUS Livre Library Campus de Reims Salle de lecture Disponible
Titre : MBA marketing Type de document : Livre Auteurs : Malcolm MCDONALD, Auteur ; Ailsa KOLSAKER, Auteur Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2014 Importance : XXIII; 517 p. ISBN/ISSN/EAN : 978-1-137-30029-4 Prix : 49 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUERésumé : This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156730 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 048216 658.8/MCD Livre Library Campus de Reims Salle de lecture Disponible
Titre : New venture creation : a framework for entrepreneurial start-ups Type de document : Livre Auteurs : Paul BURNS, Auteur Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2014 Importance : xix, 362 p. ISBN/ISSN/EAN : 978-1-137-33289-9 Prix : 56 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
ENTREPRENEURIAT ; CREATION D'ENTREPRISERésumé : 'Bound to become the go-to-guide when it comes to new venture creation. For students and practitioners alike, this is a must read.' Philip Kappen, Copenhagen Business School 'Paul Burns has a distinguished track record in producing well-informed, practical and engaging texts on new ventures. His success stems from an ability to capture the true essence of entrepreneurship.' David Storey, University of Sussex 'This book provides a detailed, in-depth overview of the new venture creation process through an approach which encompasses both practical and theoretical issues. The range and depth of discussion on the challenges of starting up is bound to ensure that this book becomes a core text for new venture creation modules.' Richard Tunstall, University of Leeds This book dispels the myth that entrepreneurship cannot be taught, by breaking down the business start-up process into a seven-stage New Venture Creation Framework. Step-by-step, chapter-by-chapter, it guides you through the whole process of planning for a new venture - from generating an idea, through developing the business model, and raising finance. It combines practical advice from entrepreneurs with academic research and theory. Features include: * Quotes from entrepreneurs - provide both inspiration and practical tips on how to create a new venture. * Case insights - over 70 cases from around the globe illustrate how a range of organizations have tackled issues in the real world. * Academic insights - these provide coverage of recent research and theoretical underpinning in a digestible form. * The New Venture Framework Exercises featured at the end of each chapter progressively build a comprehensive business plan. New Venture Creation is both inspirational and practical, and will equip budding entrepreneurs with all the tools they need to undertake a successful new venture. Paul Burns is a Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School. He has previously held posts as Professor of Small Business Development at Cranfield School of Management and at Warwick University Business School, where he set up the first Small Business Unit. Over his forty year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into the entrepreneurial practice. www.palgrave.com/companion/burns-new-venture-creation offers video interviews with the author, New Venture Creation framework exercises, chapter quizzes and much more. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158026 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 050531 658.11/BUR Livre Library Campus de Reims Salle de lecture Disponible
Titre : Non-democratic regimes Type de document : Livre Auteurs : Paul BROOKER, Auteur Mention d'édition : Third edition. Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2014 Importance : xi, 291 p. ISBN/ISSN/EAN : 978-1-137-30580-0 Prix : 43 EUR Note générale : Bibliogr. p.260-280. Index. Langues : Anglais (eng) Mots-clés : Management
REGIME POLITIQUE ; SCIENCE POLITIQUE ; DICTATURE ; DEMOCRATIERésumé : A comprehensive assessment of the nature and evolving character of authoritarian regimes, their changing character and the main theoretical explanations of their incidence, character and performance. The third edition covers the rise of new forms of disguised dictatorship and semi-competitive democracy in the 21st Century. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156793 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 048264 321.9/BRO Livre Library Campus de Reims Salle de lecture Disponible PermalinkPort-focal logistics and global supply chains / Adolf K. Y. NG / New York : PALGRAVE MACMILLAN (2014)
PermalinkPort-focal logistics and global supply chains / Adolf K. Y. NG / New York : PALGRAVE MACMILLAN (2014)
PermalinkPermalinkPsychology for social work theory and practice / Paula NICOLSON / New York : PALGRAVE MACMILLAN (2014)
PermalinkPermalinkPermalinkReflective social work practice / New York : PALGRAVE MACMILLAN (2014)
PermalinkPermalinkSocial Movements and Globalization / Cristina FLESHER FOMINAYA / New York : PALGRAVE MACMILLAN (2014)
PermalinkPermalinkPermalinkPermalinkPermalinkThe foreign policy of the European Union / Stephan KEUKELEIRE / New York : PALGRAVE MACMILLAN (2014)
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