Experiential Marketing - Catalogue Library Neoma Business School

Experiential Marketing / Chirra SMILANSKY / Londres : KOGAN PAGE (2017)

Titre :	Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Type de document :	e-book
Auteurs :	Chirra SMILANSKY, Auteur
Editeur :	Londres : KOGAN PAGE
Année de publication :	2017
Importance :	321 p. (100 crédits)
ISBN/ISSN/EAN :	978-0-7494-8097-4
Prix :	163 EUR
Langues :	Anglais (eng)
Mots-clés :	Management CONSOMMATEUR ; MARKETING EXPERIENTIEL ; MARQUE
Résumé :	The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams.
Nombre d'accès :	2
En ligne :	http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...]
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