An Introduction to Behavioral Economics - Catalogue Library Neoma Business School

An Introduction to Behavioral Economics / Nick WILKINSON / PALGRAVE (2018)

Titre :	An Introduction to Behavioral Economics
Type de document :	Livre
Auteurs :	Nick WILKINSON, Auteur ; Matthias KLAES, Auteur
Editeur :	PALGRAVE
Année de publication :	2018
Importance :	600 p.
ISBN/ISSN/EAN :	978-1-137-52412-6
Prix :	62 EUR
Langues :	Anglais (eng)
Mots-clés :	Management COMPORTEMENT ; MICROECONOMIE ; PSYCHOLOGIE
Résumé :	The third edition of the successful textbook An Introduction to Behavioral Economics is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be "rational", why we so often indulge in "irrational" and self-harming behavior, and also why "irrational" behavior can sometimes serve us well. This edition : features extended material on heuristics and biases, and new material on neuroeconomics and its applications ; EN COMMANDE
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