| Titre : |
Ongoing crisis communication : planning, managing, and responding |
| Type de document : |
Livre |
| Auteurs : |
Timothy COOMBS |
| Mention d'édition : |
5th ed. |
| Editeur : |
SAGE PUBLICATIONS |
| Année de publication : |
2019 |
| Importance : |
xvii-235 p. |
| ISBN/ISSN/EAN : |
978-1-5443-2869-0 |
| Prix : |
79 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMMUNICATION ; GESTION DE CRISE ; RELATIONS PUBLIQUES ; TIC
|
| Index. décimale : |
113.11 GESTION DE CRISE |
| Résumé : |
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. This book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535207 |
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113.05 PREVISION A COURT TERME
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