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Titre : Destination marketing : essentials / Type de document : e-book Auteurs : Steven PIKE, Auteur Mention d'édition : Second edition. Editeur : New York : ROUTLEDGE Année de publication : 2015 Importance : xx, 344 pages : Présentation : illustrations ISBN/ISSN/EAN : 978-1-315-69170-1 Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; MARKETING OPERATIONNEL ; MARKETING SOCIAL ; THEORIE DU MARKETING ; TOURISMEMots-clés candidats : Tourism Marketing. Index. décimale : E-book Résumé : Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158417
Titre : Entrepreneurship : successfully launching new ventures Type de document : e-book Auteurs : Bruce R. BARRINGER, Auteur ; R. Duane IRELAND, Auteur Mention d'édition : Fifth edition, Global edition Editeur : Paris : Pearson Année de publication : 2015 Importance : 590 pages ISBN/ISSN/EAN : 978-1-292-09538-7 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
CREATION D'ENTREPRISE ; ENTREPRENEURIATMots-clés candidats : Entrepreneurship New business enterprises Index. décimale : E-book Résumé : For courses in entrepreneurship. A Comprehensive Guide to Business Ventures Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one's own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one's own business. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158541
Titre : La gestion des coopérations dans la pratique : Façonner le changement socialavec Capacity WORKS / Type de document : e-book Auteurs : GIZ GMBH, Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2015 Importance : 1 online resource (ix, 285 pages) : Présentation : illustrations. ISBN/ISSN/EAN : 978-3-658-07892-8 Langues : Français (fre) Mots-clés : Management
CHANGEMENT SOCIAL ; LEADERSHIP ; STRATEGIEMots-clés candidats : Industrial management. Index. décimale : E-book Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158378
Titre : Gestion de projets Type de document : e-book Auteurs : Robert BUTTRICK, Auteur ; Anne-Marie DE NAILLY, Auteur Mention d'édition : Cinquième édition. Editeur : Paris : Pearson Année de publication : 2015 Importance : xix, 531 pages ISBN/ISSN/EAN : 978-2-326-05276-5 Note générale : Includes index. Langues : Français (fre) Mots-clés : Management
GESTION DE PROJETIndex. décimale : E-book Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158476
Titre : Goals-based wealth management : an integrated and practical approach to changing the structure of wealth advisory practices Type de document : e-book Auteurs : Jean L. P BRUNEL, Auteur Editeur : John Wiley & Sons Année de publication : 2015 Importance : xxi, 249 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-118-99595-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DE PATRIMOINE ; INVESTISSEMENTMots-clés candidats : Portfolio management. Management. Wealth Investment advisors. Index. décimale : E-book Résumé : Take a more active role in strategic asset allocation Goals-Based Wealth Management is a manual for protecting and growing client wealth in a way that changes both the services and profitability of the firm. Written by a 35-year veteran of international wealth education and analysis, this informative guide explains a new approach to wealth management that allows individuals to take on a more active role in the allocation of their assets. Coverage includes a detailed examination of the goals-based approach, including what works and what needs to be revisited, and a clear, understandable model that allows advisors to help individuals to navigate complex processes. The companion website offers ancillary readings, practice management checklists, and assessments that help readers secure a deep understanding of the key ideas that make goals-based wealth management work. The goals-based wealth management approach was pioneered in 2002, but has seen a slow evolution and only modest refinements largely due to a lack of wide-scale adoption. This book takes the first steps toward finalizing the approach, by delineating the effective and ineffective aspects of traditional approaches, and proposing changes that could bring better value to practitioners and their clients. * Understand the challenges faced by the affluent and wealthy * Examine strategic asset allocation and investment policy formulation * Learn a model for dealing with the asset allocation process * Learn why the structure of the typical advisory firm needs to change High-net-worth individuals face very specific challenges. Goals-Based Wealth Management focuses on how those challenges can be overcome while adhering to their goals, incorporating constraints, and working within the individual's frame of reference to drive strategic allocation of their financial assets. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158395 PermalinkMarketing challenges in a turbulent business environment / Mark D., GROZA / SPRINGER-VERLAG FRANCE (2015)PermalinkMarketplace lending, financial analysis, and the future of credit / Ioannis S AKKIZIDIS / John Wiley & Sons (2015)PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe official guide for GMAT review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)PermalinkThe official guide for GMAT verbal review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkFinance d'entreprise / Jonathan BERK / PEARSON EDITIONS (2014)Permalink
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