Marketing Management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2024)  

Titre : Marketing Management Type de document : e-book Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 16th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2024 Importance : 833 p. ISBN/ISSN/EAN : 978-1-292-40510-0 Langues : Anglais (eng) Mots-clés : Management COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUES Résumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554387

Marketing Management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2024)  

Titre : Marketing Management Type de document : e-book Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 16th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2024 Importance : 833 p. ISBN/ISSN/EAN : 978-1-292-40511-7 Langues : Anglais (eng) Mots-clés : Management COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUES Résumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Nombre d'accès : 10 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586868

Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)  

Titre : Exploring Strategy Titre original : Text and Cases Type de document : e-book Auteurs : Gerry JOHNSON, Auteur Mention d'édition : 13ème ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2023 Importance : 797 p. ISBN/ISSN/EAN : 978-1-292-42883-3 Langues : Anglais (eng) Mots-clés : Management STRATEGIE Résumé : Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. Note de contenu : Index. Nombre d'accès : 8 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577832

Voir aussi

• Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)  

Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)  

Titre : Exploring Strategy Titre original : Text and Cases Type de document : e-book Auteurs : Gerry JOHNSON, Auteur Mention d'édition : 13ème ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2023 Importance : 797 p. Langues : Anglais (eng) Mots-clés : Management STRATEGIE Résumé : Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. Note de contenu : Index. Nombre d'accès : 3 En ligne : http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582100

Voir aussi

• Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)  

Artificial intelligence / Stuart RUSSELL / Harlow : PEARSON EDUCATION LIMITED (2022)

Titre : Artificial intelligence : a modern approach Type de document : Livre Auteurs : Stuart RUSSELL (1962-....), Auteur ; Peter NORVIG (1956-....), Auteur Mention d'édition : Fourth edition, global edition Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2022 Collection : Pearson series in artificial intelligence Importance : 1166 p. Présentation : ill., fig., couv ill. en coul. Format : 25 cm ISBN/ISSN/EAN : 978-1-292-40113-3 Langues : Anglais (eng) Mots-clés : Management INFORMATIQUE ; SYSTEME D'EXPLOITATION Résumé : The 4th Edition brings readers up to date on the latest technologies,presents concepts in a more unified manner, and offers new or expanded coverageof machine learning, deep learning, transfer learning, multi agent systems,robotics, natural language processing, causality, probabilistic programming,privacy, fairness, and safe AI. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=585604

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
058283	005 RUS	Livre	Library Campus de Reims	Salle de lecture	Disponible

Artificial intelligence / Stuart RUSSELL / Harlow : PEARSON EDUCATION LIMITED (2022)  

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Comparative International Accounting / Christopher NOBES / Harlow : PEARSON EDUCATION LIMITED (2020)  

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Comparative International Accounting / Christopher NOBES / Harlow : PEARSON EDUCATION LIMITED (2020)  

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Basic Business Statistics / Harlow : PEARSON EDUCATION LIMITED (2019)  

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Corporate Financial Management / Glen ARNOLD / Harlow : PEARSON EDUCATION LIMITED (2019)  

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Entrepreneurship: Successfully Launching New Ventures / Bruce R. BARRINGER / Harlow : PEARSON EDUCATION LIMITED (2019)  

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Global Marketing, Global Edition / Mark C. GREEN / Harlow : PEARSON EDUCATION LIMITED (2019)  

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