Pivot / Jenny BLAKE / PORTFOLIO PENGUIN (2016)

Titre : Pivot : The only move that matters is your next one Type de document : Livre Auteurs : Jenny BLAKE Editeur : PORTFOLIO PENGUIN Année de publication : 2016 Importance : 270 p. ISBN/ISSN/EAN : 978-0-241-97547-3 Prix : 11 EUR Langues : Anglais (eng) Mots-clés : Management CARRIERE Index. décimale : 161.75 CARRIERE Résumé : What's next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake--a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker--has a solution: the pivot. Pivoting is a crucial strategy for Silicon Valley tech companies and startups but it can also be a successful strategy for individuals looking to make changes in their work lives. This book will introduce you to the Pivot Method and show you how to to take small, smart steps to move in a new direction--now and throughout your entire career. No matter your age, industry, or bank account balance, Jenny's advice will help you move forward with confidence. Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people move and grow within their roles and the broader organization. If change is the only constant, let's get better at it. Your career success and satisfaction depends on your ability to navigate change well and this book can help you do so. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=454920

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J6280	161.75 BLA	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Art of the start 2.0 the time-tested, battle-hardened guide for anyone starting anything / Guy KAWASAKI / PORTFOLIO PENGUIN (2015)

Titre : Art of the start 2.0 the time-tested, battle-hardened guide for anyone starting anything Type de document : Livre Auteurs : Guy KAWASAKI, Auteur Editeur : PORTFOLIO PENGUIN Année de publication : 2015 Importance : 336 p. ISBN/ISSN/EAN : 978-0-241-18726-5 Prix : 15 EUR Langues : Anglais (eng) Mots-clés : Management CREATION D'ENTREPRISE ; ENTREPRENEURIAT ; PARTENARIAT Index. décimale : 112.72 ENTREPRENEURIAT Résumé : Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=421061

Exemplaires(4)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052608	658.11 KAW	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
052609	658.11 KAW	Livre	Library Campus de Reims	Salle de lecture	Disponible
J6131	112.72 KAW	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6130	112.72 KAW	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Traction / Gabriel WEINBERG / PORTFOLIO PENGUIN (2015)

Titre : Traction : how any startup can achieve explosive customer growth Type de document : Livre Auteurs : Gabriel WEINBERG, Auteur ; Justin MARES, Auteur Editeur : PORTFOLIO PENGUIN Année de publication : 2015 Importance : 222 p. ISBN/ISSN/EAN : 978-0-241-24253-7 Prix : 26 EUR Langues : Anglais (eng) Mots-clés : Management ENTREPRENEURIAT ; PLAN DE DEVELOPPEMENT ; START-UP Résumé : Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs Read more at https://www.penguin.co.uk/books/289806/traction/#QD8QzQpgykMXAv0b.99 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=231998

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052372	658.11 WEI	Livre	Library Campus de Reims	Salle de lecture	Disponible

Turn your ship around / L. David MARQUET / PORTFOLIO PENGUIN (2015)

Titre : Turn your ship around : a workbook for implementing intent-based leadership in your organization Type de document : Livre Auteurs : L. David MARQUET, Auteur Editeur : PORTFOLIO PENGUIN Année de publication : 2015 Importance : viii, 179 p. ISBN/ISSN/EAN : 978-1-59184-753-3 Prix : 20 EUR Langues : Anglais (eng) Mots-clés : Management LEADERSHIP Résumé : In Turn the Ship Around! former U.S. Navy Captain David Marquet introduced a bold new approach to leadership, based on his experiences turning around the troubled submarine USS Santa Fe. He gave up the traditional command-and-control model and instead inspired his crew to assume responsibility for every individual action. Santa Fe rapidly improved its dismal performance record, and started winning awards as the best ship in its class. Now Marquet returns with a workbook so readers can apply his methods to their own organizations. With extensive questions and exercises on how to delegate and inspire, this workbook will help readers build a work community based on personal responsibility and trust. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159668

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
051373	303.34/MAR	Livre	Library Campus de Reims	Salle de lecture	Disponible

Hooked / Nir EYAL / PORTFOLIO PENGUIN (2014)

Titre : Hooked : how to build habit-forming products Type de document : Livre Auteurs : Nir EYAL, Auteur Editeur : PORTFOLIO PENGUIN Année de publication : 2014 Importance : 242 p. ISBN/ISSN/EAN : 978-0-241-18483-7 Prix : 20 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; PRODUIT NOUVEAU Résumé : In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too "A must-read for everyone who cares about driving customer engagement." (Eric Ries, author of The Lean Startup). "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." (Rory Sutherland, vice chairman, Ogilvy & Mather). Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014. "The book everyone in Silicon Valley is talking about." (Boris Veldhuijzen van Zanten, founder of The Next Web). Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech." Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158108

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
050570	658.57/EYA	Livre	Library Campus de Reims	Salle de lecture	Disponible
051015	658.57/EYA	Livre	Library Campus de Reims	Salle de lecture	Disponible

Jony Ive / Leander KAHNEY / PORTFOLIO PENGUIN (2014)

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Leaders eat last / Simon SINEK / PORTFOLIO PENGUIN (2014)

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Show and tell / Dan ROAM / PORTFOLIO PENGUIN (2014)

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Why you? / James REED / PORTFOLIO PENGUIN (2014)

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Taking people with you / David NOVAK / PORTFOLIO PENGUIN (2012)

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The mesh / Lisa GANSKY / PORTFOLIO PENGUIN (2012)

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Challenger Sale [The] / Matthew DIXON / PORTFOLIO PENGUIN (2011)

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One click / Richard L. BRANDT / PORTFOLIO PENGUIN (2011)

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