| Résumé : |
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. |
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Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheResearch methods in business studies / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2020)
