| Titre : |
Africa rising : how 900 million African consumers offer more than you think |
| Type de document : |
Livre |
| Auteurs : |
Vijay MAHAJAN ; Robert E. GUNTHER |
| Editeur : |
PRENTICE HALL |
| Année de publication : |
2009 |
| Importance : |
260 p. |
| Format : |
23 cm |
| ISBN/ISSN/EAN : |
978-0-13-276356-1 |
| Prix : |
31 EUR |
| Note générale : |
Originally published: 2009. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
AFRIQUE ; INVESTISSEMENT DIRECT A L'ETRANGER ; ENTREPRISE MULTINATIONALE ; COMMERCE EXTERIEUR
|
| Index. décimale : |
031.00 AFRIQUE |
| Résumé : |
Crossing thousands of miles across the continent, the author shares the lessons that Africa’s businesses have learned about succeeding on the continent. He shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges. He introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations and reveals how India and China are staking out huge positions throughout Africa. |
| Note de contenu : |
Index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=142498 |
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