| Titre : |
All business is local : why place matters more than ever in a global, virtual world |
| Type de document : |
Livre |
| Auteurs : |
John A. QUELCH, Auteur |
| Editeur : |
New York : Penguin |
| Année de publication : |
2012 |
| Importance : |
1 vol. (248 p.) |
| Présentation : |
ill. |
| Format : |
22 cm |
| ISBN/ISSN/EAN : |
978-1-59184-465-5 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CREATION D'ENTREPRISE
|
| Résumé : |
Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=555580 |
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