| Titre : |
The Cultural Dimension of Global Business |
| Type de document : |
Livre |
| Auteurs : |
Gary P. FERRARO ; Elizabeth K. BRIODY |
| Mention d'édition : |
8th ed. |
| Editeur : |
Routledge |
| Année de publication : |
2017 |
| Importance : |
329 p. |
| ISBN/ISSN/EAN : |
978-1-138-20229-0 |
| Prix : |
50 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ENTREPRISE MULTINATIONALE ; COMMUNICATION INTERCULTURELLE
|
| Index. décimale : |
112.37 ENTREPRISE MULTINATIONALE |
| Résumé : |
This book provides an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. |
| Note de contenu : |
Bibliogr. p. 302-319, index, glossaire |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=367347 |
The Cultural Dimension of Global Business / Routledge (2017)
