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Titre : Building Brand Communities : How Organizations Succeed by Creating Belonging Type de document : e-book Auteurs : Carrie Melissa JONES ; Charles VOGL Editeur : Berrett-Koehler Publishers Année de publication : 2020 Importance : 223 p. ISBN/ISSN/EAN : 978-1-5230-8663-4 Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; IMAGE DE MARQUE ; MARQUERésumé : An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509043 Building Brand Communities : How Organizations Succeed by Creating Belonging Ed. 1 / Carrie Melissa JONES / Berrett-Koehler Publishers (2020)
Titre : Building Brand Communities : How Organizations Succeed by Creating Belonging Ed. 1 Type de document : e-book Auteurs : Carrie Melissa JONES Editeur : Berrett-Koehler Publishers Année de publication : 2020 ISBN/ISSN/EAN : 9781523086610 Note générale : copyrighted Langues : Anglais (eng) Résumé : An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88884189 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=508455 Burnout to Breakthrough : Building Resilience to Refuel, Recharge, and Reclaim What Matters Ed. 1 / Eileen MCDARGH / Berrett-Koehler Publishers (2020)
Titre : Burnout to Breakthrough : Building Resilience to Refuel, Recharge, and Reclaim What Matters Ed. 1 Type de document : e-book Auteurs : Eileen MCDARGH Editeur : Berrett-Koehler Publishers Année de publication : 2020 ISBN/ISSN/EAN : 9781523089468 Note générale : copyrighted Langues : Anglais (eng) Résumé : “Eileen delivers a new perspective on the burnout crisis with humor, good sense, and unique ideas on how to manage our brains. I owe my daily well-being to her. Keep this book at your side to help you glide through your workday.” —Marcia Reynolds, PsyD, author of The Discomfort Zone It's official. For the first time, the World Health Organization has classified burnout as a health problem. Renowned motivational speaker Eileen McDargh proposes that to tackle it, we must learn to break out of energy-draining thoughts and behaviors. Resilience, she argues, is strictly a matter of energy management--by better managing your energy, you can both build resiliency and overcome burnout. Breakthrough happens when our energy is consciously distributed to what matters most in our lives. So after a short survey that will tell you where you fit in a burnout and resiliency profile, McDargh helps pinpoint the causes of your burnout and examine the energy demands that keep you from refueling and recharging. She provides an in-depth energy analysis and gives you the keys to master the four dimensions that can give you a resilience breakthrough: head, heart, hands, and humor. McDargh guides the reader through the process of identifying energy drains and implementing strategies for handling them, whatever phase of life you are in. Her intention is to help you not only to successfully manage work and life demands but also make even larger strides in understanding how to put together a life by design and not by default. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88897887 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=518178 Coach the Person, Not the Problem : A Guide to Using Reflective Inquiry Ed. 1 / Marcia REYNOLDS / Berrett-Koehler Publishers (2020)
Titre : Coach the Person, Not the Problem : A Guide to Using Reflective Inquiry Ed. 1 Type de document : e-book Auteurs : Marcia REYNOLDS Editeur : Berrett-Koehler Publishers Année de publication : 2020 ISBN/ISSN/EAN : 9781523087839 Note générale : copyrighted Langues : Anglais (eng) Résumé : From a founding member of the coaching movement comes a detailed guide to mastering one of a coach's toughest skills: thoughtfully reflecting clients' words and expressions back to them so they see themselves and their world through new eyes. “Coaches rely far too much on asking open-ended questions,” says Marcia Reynolds. But questions only seek answers—inquiry provides insight. When, instead of just questions, clients hear their thoughts, opinions, and beliefs spoken by someone else, it prompts them to critically consider how their thinking affects their goals. Reynolds cites the latest brain science to show why reflective inquiry works and provides techniques, tips, and structures for creating breakthrough conversations. This book will free coaches from the cult of asking the magical question by offering five essential practices of reflective inquiry: focus on the person, not the problem; summarize what is heard and expressed; identify underlying beliefs and assumptions; unwrap the desired outcome; and articulate insights and commitments. Using these practices, combined with a respectful and caring presence, helps create a space where clients feel safe, seen, and valued for who they are. Coaches become change agents who actively recharge the human spirit. And clients naturally dive deeper and develop personalized solutions that may surprise even the coach. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88884191 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509018 Corporate Crime and Punishment : The Crisis of Underenforcement Ed. 1 / John C. COFFEE / Berrett-Koehler Publishers (2020)
Titre : Corporate Crime and Punishment : The Crisis of Underenforcement Ed. 1 Type de document : e-book Auteurs : John C. COFFEE Editeur : Berrett-Koehler Publishers Année de publication : 2020 ISBN/ISSN/EAN : 9781523088850 Note générale : copyrighted Langues : Anglais (eng) Résumé : “Professor Coffee's compelling new approach to holding fraudsters to account is indispensable reading for any lawmaker serious about deterring corporate crime.”—Robert Jackson, former Commissioner, Securities and Exchange Commission In the early 2000s, federal enforcement efforts sent white collar criminals at Enron and WorldCom to prison. But since the 2008 financial collapse, this famously hasn't happened. Corporations have been permitted to enter into deferred prosecution agreements and avoid criminal convictions, in part due to a mistaken assumption that leniency would encourage cooperation and because enforcement agencies don't have the funding or staff to pursue lengthy prosecutions, says distinguished Columbia Law Professor John C. Coffee. “We are moving from a system of justice for organizational crime that mixed carrots and sticks to one that is all carrots and no sticks,” he says. He offers a series of bold proposals for ensuring that corporate malfeasance can once again be punished. For example, he describes incentives that could be offered to both corporate executives to turn in their corporations and to corporations to turn in their executives, allowing prosecutors to play them off against each other. Whistleblowers should be offered cash bounties to come forward because, Coffee writes, “it is easier and cheaper to buy information than seek to discover it in adversarial proceedings.” All federal enforcement agencies should be able to hire outside counsel on a contingency fee basis, which would cost the public nothing and provide access to discovery and litigation expertise the agencies don't have. Through these and other equally controversial ideas, Coffee intends to rebalance the scales of justice. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88897886 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=515762 Creating Introvert-Friendly Workplaces : How to Unleash Everyone's Talent and Performance Ed. 1 / Jennifer KAHNWEILER / Berrett-Koehler Publishers (2020)PermalinkCrossing Boundaries : A Traveler's Guide to World Peace Ed. 1 / Aziz ABU SARAH / Berrett-Koehler Publishers (2020)PermalinkEat That Frog! for Students : 22 Ways to Stop Procrastinating and Excel in School Ed. 1 / Brian TRACY / Berrett-Koehler Publishers (2020)PermalinkEat That Frog! for Students : 22 Ways to Stop Procrastinating and Excel in School Ed. 1 / Brian TRACY / Berrett-Koehler Publishers (2020)PermalinkFrom Incremental to Exponential : How Large Companies Can See the Future and Rethink Innovation Ed. 1 / Vivek WADHWA / Berrett-Koehler Publishers (2020)PermalinkFrom Incremental to Exponential : How Large Companies Can See the Future and Rethink Innovation Ed. 1 / Vivek WADHWA / Berrett-Koehler Publishers (2020)PermalinkFrom the Ground Up : How Frontline Staff Can Save America's Healthcare Ed. 1 / Peter LAZES / Berrett-Koehler Publishers (2020)PermalinkFull-Spectrum Thinking : How to Escape Boxes in a Post-Categorical Future Ed. 1 / Bob JOHANSEN / Berrett-Koehler Publishers (2020)PermalinkFull-Spectrum Thinking : How to Escape Boxes in a Post-Categorical Future Ed. 1 / Bob JOHANSEN / Berrett-Koehler Publishers (2020)PermalinkGetting Relationships Right : How to Build Resilience and Thrive in Life, Love, and Work Ed. 1 / Melanie JOY / Berrett-Koehler Publishers (2020)Permalink
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