Marketing strategy - Catalogue Library Neoma Business School

Marketing strategy / Orville C. Jr. WALKER / MCGRAW-HILL HIGHER EDUCATION (2013)

Titre :	Marketing strategy : A decision-Focused Approach
Type de document :	Livre
Auteurs :	Orville C. Jr. WALKER ; John W. MULLINS
Mention d'édition :	8th ed.
Editeur :	MCGRAW-HILL HIGHER EDUCATION
Année de publication :	2013
Importance :	384 p.
ISBN/ISSN/EAN :	978-1-259-01090-3
Prix :	35 EUR
Langues :	Anglais (eng)
Mots-clés :	Management ANALYSE ECONOMIQUE ; MARKETING STRATEGIQUE ; PLANIFICATION STRATEGIQUE ; PRISE DE DECISION
Index. décimale :	121.67 MARKETING STRATEGIQUE
Résumé :	This book covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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Code-barres	Cote	Support	Localisation	Section	Disponibilité
058230	658.834 WAL	Livre	Library Campus de Reims	Salle de lecture	Disponible
058232	658.834 WAL	Livre	Library Campus de Reims	Salle de lecture	Disponible
058231	658.834 WAL	Livre	Library Campus de Reims	Salle de lecture	Disponible
J6105	121.67 WAL	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6103	121.67 WAL	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6104	121.67 WAL	Livre	Library Campus de Rouen	Salle de lecture	Disponible