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The Strategic Storyteller : Content Marketing in the Age of the Educated Consumer Ed. 1 / Alexander JUTKOWITZ / John Wiley & Sons (2017)
Titre : The Strategic Storyteller : Content Marketing in the Age of the Educated Consumer Ed. 1 Type de document : e-book Auteurs : Alexander JUTKOWITZ Editeur : John Wiley & Sons Année de publication : 2017 ISBN/ISSN/EAN : 9781119345114 Note générale : copyrighted Langues : Anglais (eng) Résumé : The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world's most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945127 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578723 The Strategy Pathfinder : Core Concepts and Live Cases Ed. 3 / Duncan ANGWIN / John Wiley & Sons (2017)
Titre : The Strategy Pathfinder : Core Concepts and Live Cases Ed. 3 Type de document : e-book Auteurs : Duncan ANGWIN Editeur : John Wiley & Sons Année de publication : 2017 ISBN/ISSN/EAN : 9781119311843 Note générale : copyrighted Langues : Anglais (eng) Résumé : Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder's 'live' micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best 'classic' and new tools of strategic management. Rather than passively reproducing past and current ideas, Strategy Pathfinder encourages strategic thinkers to learn by doing. The book is designed to help the reader to develop a clear understanding of key concepts while shifting your thought processes towards real strategic action and innovation by enabling you to: Use strategy theories and frameworks to engage in analytical and creative discussions about key strategic issues facing real companies today Form strategic views for yourself, and test them against the views of others Effectively make and communicate recommendations based on solid strategic analysis that stand up to scrutiny from multiple stakeholders Become an active producer of new strategic ideas rather than a passive receiver of past wisdom This third edition has been updated with new chapters and cases to reflect the latest, cutting-edge issues in strategic thinking and practice. And the updated companion website offers students, instructors and managers more resources to facilitate understanding, interaction and innovation. As an active learning experience, The Strategy Pathfinder 3rd Edition engages the reader in the work of strategy practitioners. By arming you with the empirical research you need, and the best strategic management theories and frameworks to better analyse situations you're likely to encounter or already facing in your career, The Strategy Pathfinder teaches you how to improve your strategic thinking and practice, and develop your own strategic pathways for the future. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88873517 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=490359 The Value of Debt in Building Wealth : Creating Your Glide Path to a Healthy Financial L.I.F.E. Ed. 1 / Thomas J. ANDERSON / John Wiley & Sons (2017)
Titre : The Value of Debt in Building Wealth : Creating Your Glide Path to a Healthy Financial L.I.F.E. Ed. 1 Type de document : e-book Auteurs : Thomas J. ANDERSON Editeur : John Wiley & Sons Année de publication : 2017 ISBN/ISSN/EAN : 9781119049296 Note générale : copyrighted Langues : Anglais (eng) Résumé : The book of financial wisdom that your future self will thank you for reading For many adults under 40, 'debt' is a four-letter word?something that should be avoided but is all too often unavoidable. In The Value of Debt in Building Wealth, bestselling author Thomas J. Anderson encourages you to rethink that. You'll walk away from this book with an understanding of how you can use debt wisely to secure the financial future you envision for yourself and your family. Student loans, mortgages, lines of credit, and other forms of debt are all discussed in detail, with a focus on smart planning for those who are accumulating assets?and debt?now. Should you rent or buy? How important is liquidity? What is good versus bad debt? How much debt should you have? What debt-to-income and debt-to-asset ratios should you aim for? Fixed debt or floating debt? What's the best way of saving for college and retirement? These are big questions that deserve thorough answers because the choices you make now could influence the course of your life. This thought-provoking book will open your eyes to savvy financial strategies for achieving your goals faster and with healthier bank accounts. Explore strategies for smart debt management, explained by one of the nation's top financial advisors Gain an understanding of investment basics and key financial concepts you'll need to achieve your long-term goals Understand the risks of having debt and the potential risks of being debt-free Make financial decisions now that will maximize your wealth, freedom, and opportunity later This book is not about buying things you cannot afford. It is about liquidity, flexibility and optimizing your personal balance sheet. The Value of Debt in Building Wealth is full of ideas you can apply to your own situation?no matter what your current asset level. Read this book today and thank yourself later. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945048 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578652 UnBranding : 100 Branding Lessons for the Age of Disruption Ed. 1 / Scott STRATTEN / John Wiley & Sons (2017)
Titre : UnBranding : 100 Branding Lessons for the Age of Disruption Ed. 1 Type de document : e-book Auteurs : Scott STRATTEN Editeur : John Wiley & Sons Année de publication : 2017 ISBN/ISSN/EAN : 9781119417019 Note générale : copyrighted Langues : Anglais (eng) Résumé : UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships ? from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption ? it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus ? it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business ? because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945153 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578747 Value Investing in Asia : The Definitive Guide to Investing in Asia Ed. 1 / Peir Shenq (Stanley) LIM / John Wiley & Sons (2017)
Titre : Value Investing in Asia : The Definitive Guide to Investing in Asia Ed. 1 Type de document : e-book Auteurs : Peir Shenq (Stanley) LIM Editeur : John Wiley & Sons Année de publication : 2017 ISBN/ISSN/EAN : 9781119391180 Note générale : copyrighted Langues : Anglais (eng) Résumé : A practical, step-by-step guide to value investing in Asian stocks Value Investing in Asia offers a uniquely targeted guide to investors seeking new opportunities in Asian markets. Most value investing advice is geared toward US markets, leaving out the key guidance that pertains specifically to investing in publicly listed Asian companies ? guidance that is critical for success. This book focuses on the opportunities and challenges of Asian markets, including current and historical case studies that illustrate various successes, risks and pitfalls. Step-by-step guidance helps you unearth great opportunities in Asia; from understanding the macroeconomic situation, to narrowing down on specific investment opportunities. Invaluable for both new and experienced investors, this practical reference shows you how to apply value investing principles specifically to Asian stocks. Investing in Asia comes with an inherent set of unique challenges that must be understood before any decisions are made; some of these challenges are the result of operating practices, some are the result of regulatory issues and others come from the markets themselves ? yet regardless of the source, value investors in particular bear the brunt of the obstacles. This book shows you what you need to know, and how to invest intelligently in Asian companies. Step-by-step approach guides investors towards the practical application of value investing principles in Asia Navigate the challenges unique to Asian investing Examine real-life case studies that illustrate both risk and opportunity Delve into the key markets in Greater China and South-East Asia Includes exclusive interviews with well-known value investors in Asia Despite the challenges and risks, Asian markets represent significant opportunity ? especially for investors seeking value. Value Investing in Asia offers a practical reference for new and experienced investors, with real-world guidance toward intelligently investing in Asian markets. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945147 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578741 Wealth Management Unwrapped, Revised and Expanded : Unwrap What You Need to Know and Enjoy the Present Ed. 1 / Charlotte B. BEYER / John Wiley & Sons (2017)PermalinkWhat To Do When Machines Do Everything : How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data Ed. 1 / Malcolm FRANK / John Wiley & Sons (2017)Permalink20 Most Common Trading Mistakes : And How You Can Avoid Them Ed. 1 / Kel BUTCHER / John Wiley & Sons (2016)PermalinkAccelerating Performance : How Organizations Can Mobilize, Execute, and Transform with Agility Ed. 1 / Colin PRICE / John Wiley & Sons (2016)PermalinkAdaptive Asset Allocation : Dynamic Global Portfolios to Profit in Good Times - and Bad Ed. 1 / Adam BUTLER / John Wiley & Sons (2016)PermalinkPermalinkPermalinkPermalinkPermalinkBankruption : How Community Banking Can Survive Fintech Ed. 1 / John WAUPSH / John Wiley & Sons (2016)PermalinkBefore I Was CEO : Life Stories and Lessons from Leaders Before They Reached the Top Ed. 1 / Peter VANHAM / John Wiley & Sons (2016)PermalinkBeyond Advertising : Creating Value Through All Customer Touchpoints Ed. 1 / Yoram (Jerry) WIND / John Wiley & Sons (2016)PermalinkBig data / Bernard MARR / John Wiley & Sons (2016)PermalinkPermalinkBig Data in Practice : How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results Ed. 1 / Bernard MARR / John Wiley & Sons (2016)PermalinkBuilding an Innovative Learning Organization : A Framework to Build a Smarter Workforce, Adapt to Change, and Drive Growth Ed. 1 / Russell SARDER / John Wiley & Sons (2016)PermalinkBusiness coaching and mentoring for dummies / Marie TAYLOR / John Wiley & Sons (2016)PermalinkCapital Projects : What Every Executive Needs to Know to Avoid Costly Mistakes and Make Major Investments Pay Off Ed. 1 / Paul BARSHOP / John Wiley & Sons (2016)PermalinkCocktail Investing : Distilling Everyday Noise into Clear Investment Signals for Better Returns Ed. 1 / Christopher J. VERSACE / John Wiley & Sons (2016)PermalinkPermalink
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