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Marketing 3.0 : From Products to Customers to the Human Spirit / Philip KOTLER / John Wiley & Sons (2010)
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Titre : Marketing 3.0 : From Products to Customers to the Human Spirit Type de document : e-book Auteurs : Philip KOTLER Editeur : John Wiley & Sons Année de publication : 2010 ISBN/ISSN/EAN : 9780470598825 Note générale : copyrighted Langues : Anglais (eng) Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88803226 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=463016 Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History Ed. 1 / David Meerman SCOTT / John Wiley & Sons (2010)
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Titre : Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History Ed. 1 Type de document : e-book Auteurs : David Meerman SCOTT Editeur : John Wiley & Sons Année de publication : 2010 ISBN/ISSN/EAN : 9780470900529 Note générale : copyrighted Langues : Anglais (eng) Résumé : The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945740 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579165 MarketPsych : How to Manage Fear and Build Your Investor Identity Ed. 1 / Richard L. PETERSON / John Wiley & Sons (2010)
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Titre : MarketPsych : How to Manage Fear and Build Your Investor Identity Ed. 1 Type de document : e-book Auteurs : Richard L. PETERSON Editeur : John Wiley & Sons Année de publication : 2010 ISBN/ISSN/EAN : 9780470543580 Note générale : copyrighted Langues : Anglais (eng) Résumé : An investor's guide to understanding the most elusive (yet most important) aspect of successful investing - yourself. Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals. In an easy and entertaining style that masks the book's scientific rigor, the authors make complex scientific insights readily understandable and actionable, shattering a number of investing myths along the way. You will gain understanding of your true investing motivations, learn to avoid the unseen forces that subvert your performance, and build your investor identity - the foundation for long-lasting investing success. Replete with humorous games, insightful self-assessments, entertaining exercises, and concrete planning tools, this book goes beyond mere education. MarketPsych: How to Manage Fear and Build Your Investor Identity functions as a psychological outfitter for your unique investing journey, providing the tools, training and equipment to help you navigate the right paths, stay on them, and see your journey through to success. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944741 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578400 Mastering Corporate Finance Essentials : The Critical Quantitative Methods and Tools in Finance Ed. 1 / Stuart A. MCCRARY / John Wiley & Sons (2010)
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Titre : Mastering Corporate Finance Essentials : The Critical Quantitative Methods and Tools in Finance Ed. 1 Type de document : e-book Auteurs : Stuart A. MCCRARY Editeur : John Wiley & Sons Année de publication : 2010 ISBN/ISSN/EAN : 9780470393338 Note générale : copyrighted Langues : Anglais (eng) Résumé : An essential guide to corporate finance Understanding corporate finance is a necessity for financial practitioners who struggle every day to find the right balance between maximizing corporate value and reducing a firm's financial risk. Divided into two comprehensive parts, Mastering Corporate Finance Essentials presents the material by example, using an extended scenario involving a new business formation. In Part One, present and future value mathematics are introduced followed by a number of applications using the tools. In Part Two, statistics as applied to finance are examined, with detailed discussions of standard deviations, correlations, and how they impact diversification. Through theory and real-world examples this book provides a solid grounding in corporate finance Other titles by Stuart McCrary include: Mastering Financial Accounting Essentials, How to Create and Manage a Hedge Fund, and Hedge Fund Course Covers the essential elements of this field, from traditional capital budgeting concepts and methods of valuing investment projects under uncertainty to the importance of "real-options" in the decision-making process This reliable resource offers a hands-on approach to corporate finance that will allow you to gain a solid understanding of this discipline. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944071 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577912
Titre : New rules of marketing & PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly Type de document : Livre Auteurs : David Meerman SCOTT Mention d'édition : 2e éd. Editeur : John Wiley & Sons Année de publication : 2010 Importance : XXX, 286 p. Format : 23 cm ISBN/ISSN/EAN : 978-0-470-54781-6 Prix : 21 € Note générale : Index Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; RESEAU SOCIAL
Delphes
NOUVELLES TECHNOLOGIES DE L'INFORMATION ET DE LA COMMUNICATIONPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=151170 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 034548 658.872/SCO Livre Library Campus de Reims Salle de lecture Disponible PermalinkProtecting Clients from Fraud, Incompetence and Scams Ed. 1 / Lance WALLACH / John Wiley & Sons (2010)
PermalinkQuantitative Equity Investing : Techniques and Strategies Ed. 1 / Frank J. FABOZZI / John Wiley & Sons (2010)
PermalinkPermalinkRisk Finance and Asset Pricing : Value, Measurements, and Markets Ed. 1 / Charles S. TAPIERO / John Wiley & Sons (2010)
PermalinkRisk management / John Wiley & Sons (2010)
PermalinkStatistical Inference for Fractional Diffusion Processes / B. L. S. PRAKASA RAO / John Wiley & Sons (2010)
PermalinkStrategic Learning : How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage / Willie PIETERSEN / John Wiley & Sons (2010)
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