The SAGE Handbook of Propaganda Ed. 1 / Paul BAINES / SAGE PUBLICATIONS (2019)  

Titre : The SAGE Handbook of Propaganda Ed. 1 Type de document : e-book Auteurs : Paul BAINES Editeur : SAGE PUBLICATIONS Année de publication : 2019 Note générale : copyrighted Langues : Anglais (eng) Résumé : The SAGE Handbook of Propaganda tells a radical new story about propaganda, fake news and information warfare and their toxic impact on the communications revolution of the past twenty years. It explains how propaganda invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda.   This is the first book of its kind, shedding a harsh new light on many current forms and processes ranging from Islamist and Far Right, troll farms and fake news institutes, to the more salient everyday manipulative practices of corporations and brands as well as political parties.   In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88903196 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=521678

The SAGE Handbook of Propaganda Ed. 1 / Paul BAINES / SAGE PUBLICATIONS (2019)  

Titre : The SAGE Handbook of Propaganda Ed. 1 Type de document : e-book Auteurs : Paul BAINES Editeur : SAGE PUBLICATIONS Année de publication : 2019 ISBN/ISSN/EAN : 9781526459985 Note générale : copyrighted Langues : Anglais (eng) Résumé : The SAGE Handbook of Propaganda tells a radical new story about propaganda, fake news and information warfare and their toxic impact on the communications revolution of the past twenty years. It explains how propaganda invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda.   This is the first book of its kind, shedding a harsh new light on many current forms and processes ranging from Islamist and Far Right, troll farms and fake news institutes, to the more salient everyday manipulative practices of corporations and brands as well as political parties.   In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88903196 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=533582

Marketing / Paul BAINES / OXFORD UNIVERSITY PRESS (2014)

Titre : Marketing Type de document : Livre Auteurs : Paul BAINES, Auteur ; Chris FILL, Auteur Mention d'édition : Third edition. Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2014 Importance : XXVIII-737 p. ISBN/ISSN/EAN : 978-0-19-965953-1 Prix : 68 EUR Note générale : Bibliogr. en fin de partie. Index Langues : Anglais (eng) Mots-clés : Management MARKETING DIRECT ; MARKETING STRATEGIQUE ; GESTION DU MARKETING ; STRATEGIE Résumé : How do marketers develop strong customer relationships and customer value? How do organizations change the perceptions and behaviours of potential customers? How can the power of social media be harnessed in business today? Take your chance to find out what marketers really do, and how the marketing function continuously evolves in today's ever-changing business environment. Experts in their fields, Paul Braines and Chris Fill draw on a wide range of real-life situations and exciting campaigns employed by international organizations to show you how leading marketing practitioners throughout the world have overcome challenges and uncovered opportunities to successfully build competitive advantage and create value. Combining the latest ideas and research in the marketing field together with unique insights into the realities of marketing in the modern world, this book brings marketing theory to life and provides you with the essential tools that you'll need to become a top marketer. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155492

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044624	658.8/BAI	Livre	Library Campus de Reims	Salle de lecture	Disponible

Le marketing / Paul BAINES / Bruxelles : DE BOECK (2012)

Titre : Le marketing : des fondamentaux à la pratique contemporaine Titre original : Marketing Type de document : Livre Auteurs : Paul BAINES ; Chris FILL ; Kelly PAGE ; Jacques DIOUX, Adaptateur ; Nathalie TRAMONTE, Traducteur ; Jean WATIN-AUGOUARD, Préfacier, etc. ; Patrick GABRIEL, Auteur de la postface, du colophon, etc. ; Emmanuelle LE NAGARD, Auteur de la postface, du colophon, etc. Editeur : Bruxelles : DE BOECK Année de publication : 2012 Importance : 775 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-8041-6701-1 Prix : 59 EUR Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management MARKETING MIX ; MARKETING DIRECT ; GESTION DU MARKETING ; MARKETING STRATEGIQUE ; MARKETING DES SERVICES ; MARKETING INDUSTRIEL Index. décimale : 121.55 GESTION DU MARKETING Résumé : Cet ouvrage aborde les thèmes suivants: Les fondements du marketing. Les principes du management marketing. Le principe du marketing-mix. Les principes du marketing relationnel. Pratique du marketing contemporain. Note de contenu : Index,glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=93911

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
038914	658.8/BAI	Livre	Library Campus de Reims	Salle de lecture	Disponible
J1279	121.55 BAI	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Public relations / Paul BAINES / Amsterdam : ELSEVIER (2004)  

Titre : Public relations : contemporary issues and techniques Type de document : e-book Auteurs : Paul BAINES ; John EGAN ; Frank William JEFKINS ; NETLIBRARY, INC. Editeur : Amsterdam : ELSEVIER Année de publication : 2004 Autre Editeur : Oxford : BUTTERWORTH-HEINEMANN Importance : xvii, 431 p. : Présentation : ill. ; Format : 25 cm. Note générale : Includes bibliographical references (p. [413]-420) and index. Electronic reproduction.. Boulder, Colo. :, 2007. Langues : Anglais (eng) Mots-clés candidats : RELATIONS PUBLIQUES  PUBLICITE  MEDIA  ETUDE DE CAS Nombre d'accès : 2 En ligne : http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=135895

Contemporary strategic marketing / Ross BRENNAN / New York : PALGRAVE MACMILLAN (2003)

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