Innovation management and new product development / Paul TROTT / Pearson (2021)

Titre : Innovation management and new product development Type de document : Livre Auteurs : Paul TROTT Mention d'édition : 6th ed. Editeur : Pearson Année de publication : 2021 Importance : 635 p. ISBN/ISSN/EAN : 978-1-292-25152-3 Prix : 62 € Langues : Anglais (eng) Mots-clés : Management ENTREPRENEURIAT ; INNOVATION ; INNOVATION TECHNOLOGIQUE ; MANAGEMENT ; PROPRIETE INTELLECTUELLE ; RECHERCHE ET DEVELOPPEMENT ; STRATEGIE Résumé : Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=585613

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• Innovation Management and New Product Development / Paul TROTT / PEARSON ED. (2021)  

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Innovation Management and New Product Development / Paul TROTT / PEARSON ED. (2021)  

Titre : Innovation Management and New Product Development Type de document : e-book Auteurs : Paul TROTT Mention d'édition : 7ème ed. Editeur : PEARSON ED. Année de publication : 2021 Importance : 666 p. ISBN/ISSN/EAN : 978-1-292-25154-7 Prix : 48 EUR Langues : Anglais (eng) Mots-clés : Management ENTREPRENEURIAT ; INNOVATION ; INNOVATION TECHNOLOGIQUE ; MANAGEMENT Résumé : Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. New to this edition * Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. * Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. * New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex(R) * New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice; Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577819

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• Innovation management and new product development / Paul TROTT / Pearson (2021)

Innovation Management and New Product Development / Paul TROTT / PEARSON ED. (2016)  

Titre : Innovation Management and New Product Development Type de document : e-book Auteurs : Paul TROTT Editeur : PEARSON ED. Année de publication : 2016 Importance : 666 p. ISBN/ISSN/EAN : 978-1-292-16540-0 Prix : 48 EUR Langues : Anglais (eng) Mots-clés : Management ENTREPRENEURIAT ; INNOVATION ; INNOVATION TECHNOLOGIQUE ; MANAGEMENT Résumé : Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. New to this edition * Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. * Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. * New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex(R) * New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice; Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232510

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• Innovation management and new product development / Paul TROTT / Pearson (2016)

Innovation management and new product development / Paul TROTT / Pearson (2016)

Titre : Innovation management and new product development Type de document : Livre Auteurs : Paul TROTT Mention d'édition : 6th ed. Editeur : Pearson Année de publication : 2016 Importance : 635 p. ISBN/ISSN/EAN : 978-1-292-13342-3 Prix : 58 € Langues : Anglais (eng) Mots-clés : Management ENTREPRENEURIAT ; INNOVATION ; INNOVATION TECHNOLOGIQUE ; MANAGEMENT ; PROPRIETE INTELLECTUELLE ; RECHERCHE ET DEVELOPPEMENT ; STRATEGIE Index. décimale : 151.57 INNOVATION Résumé : Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=423256

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• Innovation Management and New Product Development / Paul TROTT / PEARSON ED. (2016)  

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J6253	151.57 TRO	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6252	151.57 TRO	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Innovation Management and New Product Development / Paul TROTT / FINANCIAL TIMES/ PRENTICE HALL (2011)

Titre : Innovation Management and New Product Development Type de document : Livre Auteurs : Paul TROTT Mention d'édition : 5th ed. Editeur : FINANCIAL TIMES/ PRENTICE HALL Année de publication : 2011 Importance : 620 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-273-73656-1 Prix : 55 EUR Langues : Anglais (eng) Mots-clés : Management INNOVATION ; MANAGEMENT ; INNOVATION TECHNOLOGIQUE ; ENTREPRENEURIAT ; LANCEMENT DE PRODUIT ; ETUDE DE MARCHE ; MARKETING STRATEGIQUE ; GESTION DE LA PRODUCTION ; PLANIFICATION STRATEGIQUE ; GESTION DE PROJET ; PROPRIETE INTELLECTUELLE ; BREVET ; MARQUE ; ORGANISATION ; COLLABORATION INTER ENTREPRISES ; RECHERCHE ET DEVELOPPEMENT ; TRANSFERT DE TECHNOLOGIE ; CONDITIONNEMENT ; SERVICE SECTEUR ; PRODUIT ; PRODUIT NOUVEAU Index. décimale : 151.57 INNOVATION Résumé : Cet ouvrage affirme que l'innovation est un processus de gestion qui ne cesse d'être en première ligne des débats politiques et économiques concernant la façon d'améliorer la compétitivité des économies et des entreprises. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=109474

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Innovation management and new product development / Paul TROTT / FINANCIAL TIMES/ PRENTICE HALL (2008)

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Innovation management and new product development / Paul TROTT / PRENTICE HALL (2005)

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