Retailing management / Michael LEVY / MCGRAW HILL (2018)

Titre : Retailing management Type de document : Livre Auteurs : Michael LEVY, Auteur ; Barton A. WEITZ, Auteur ; Dhruv GREWAL, Auteur Mention d'édition : 10e ed. Editeur : MCGRAW HILL Année de publication : 2018 Autre Editeur : IRWIN Importance : XXXIII; 670 p. ISBN/ISSN/EAN : 978-1-260-08476-4 Prix : 72 EUR Note générale : Bibliogr. fin chaque chap. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ; CONSOMMATEUR ; MARKETING STRATEGIQUE ; MONDIALISATION ; RESPONSABILITE SOCIALE DE L'ENTREPRISE Index. décimale : 123.33 COMMERCE DE DETAIL Résumé : The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484530

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
052705	658.87 LEV	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
052706	658.87 LEV	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt

Contemporary management / Jennifer M. GEORGE / MCGRAW HILL (2014)

Titre : Contemporary management Type de document : Livre Auteurs : Jennifer M. GEORGE, Auteur ; Gareth R. JONES, Auteur Mention d'édition : 8 th ed. Editeur : MCGRAW HILL Année de publication : 2014 Autre Editeur : IRWIN Importance : XXXIX; 653 p. Prix : 239 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management MANAGEMENT Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156740

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
048227	658/GEO	Livre	Library Campus de Reims	Salle de lecture	Disponible
048228	658/GEO	Livre	Library Campus de Reims	Salle de lecture	Disponible

Retailing management / Michael LEVY / MCGRAW HILL (2014)

Titre : Retailing management Type de document : Livre Auteurs : Michael LEVY, Auteur ; Barton A. WEITZ, Auteur ; Dhruv GREWAL, Auteur Mention d'édition : 9e ed. Editeur : MCGRAW HILL Année de publication : 2014 Autre Editeur : IRWIN Importance : XXXIII; 670 p. Prix : 72 EUR Note générale : Bibliogr. fin chaque chap. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ; CONSOMMATEUR ; MARKETING STRATEGIQUE ; MONDIALISATION ; RESPONSABILITE SOCIALE DE L'ENTREPRISE Index. décimale : 123.33 COMMERCE DE DETAIL Résumé : The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156057

Exemplaires(4)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044928	658.87/LEV	Livre	Library Campus de Reims	Salle de lecture	Disponible
J5337	123.33 LEV	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt
J5338	123.33 LEV	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J5339	123.33 LEV	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Contemporary management / Jennifer M. GEORGE / MCGRAW HILL (2006)

Titre : Contemporary management : Creating value in organizations Type de document : Livre Auteurs : Jennifer M. GEORGE ; Gareth R. JONES Mention d'édition : 4e ed. Editeur : MCGRAW HILL Année de publication : 2006 Autre Editeur : IRWIN Importance : XXVII p. + 728 p. Format : 26 cm ISBN/ISSN/EAN : 978-0-07-111548-3 Note générale : Glossaire pp. 682-694 Langues : Anglais (eng) Mots-clés : Delphes PERSONNEL CADRE ; ETHIQUE DES AFFAIRES ; MOTIVATION DU PERSONNEL ; NOUVELLES TECHNOLOGIES DE L'INFORMATION ET DE LA COMMUNICATION ; ENTREPRENEURSHIP Management RESPONSABILITE SOCIALE DE L'ENTREPRISE ; MANAGEMENT INTERCULTUREL ; STRATEGIE ; GESTION DE LA QUALITE ; GESTION DES RESSOURCES HUMAINES ; RELATIONS INTERPERSONNELLES ; LEADERSHIP ; ORGANISATION ; MANAGEMENT ; NEGOCIATION ; ETUDE DE CAS Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=148295

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
021541	658.1/GEO	Livre	Library Campus de Reims	Salle de lecture	Disponible

Analysis for marketing planning / Donald R. LEHMANN / IRWIN (1997)

Titre : Analysis for marketing planning Type de document : Livre Auteurs : Donald R. LEHMANN ; Russell S. WINER Mention d'édition : 4ème éd. Editeur : IRWIN Année de publication : 1997 Importance : 211 p. Format : 23 cm ISBN/ISSN/EAN : 978-0-07-115423-9 Prix : 225 F Note générale : Bibliogr. p. 211 Index 8 p. Langues : Anglais (eng) Mots-clés : Delphes MARKETING Management PLAN MARKETING ; CONCURRENCE ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING STRATEGIQUE Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=143498

Consumer behavior and marketing strategy / J. Paul PETER / IRWIN (1996)

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Strategic marketing management cases / David W. CRAVENS / IRWIN (1996)

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Consumer behavior / Del I. HAWKINS / IRWIN (1995)

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Business and society / Heidi VERNON-WORTZEL / IRWIN (1994)

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Firing on all cylinders / Jim CLEMMER / IRWIN (1992)

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Applied linear statistical models / John NETER / IRWIN (1985)

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Market research and analysis / Donald R. LEHMANN / IRWIN (1985)

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Production and operations management / Richard B. CHASE / IRWIN (1985)

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