Customer experience emerging trends and ... - Catalogue Library Neoma Business School

Customer experience emerging trends and new insights / Colin SHAW / SPRINGER-VERLAG FRANCE (2010)

Titre :	Customer experience emerging trends and new insights
Type de document :	e-book
Auteurs :	Colin SHAW, Auteur ; Qaalfa DIBEEHI, Auteur ; Steven WALDEN,, Auteur
Editeur :	SPRINGER-VERLAG FRANCE
Année de publication :	2010
Importance :	218 p (400 crédits)
ISBN/ISSN/EAN :	978-0-230-29177-5
Prix :	35 EUR
Langues :	Anglais (eng)
Mots-clés :	Management CLIENT ; CONSOMMATEUR ; PSYCHOLOGIE
Résumé :	Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Nombre d'accès :	2
En ligne :	http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...]
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