Titre : |
The Indian Market And The French Firms, A Complex Balance Between Vast Opportunities And Existing Risks |
Type de document : |
Mémoire |
Auteurs : |
Pauline THEVENOT |
Année de publication : |
2016 |
Importance : |
62 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INDE ; ENTREPRISE MULTINATIONALE ; FRANCE
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Résumé : |
The trade connection between India and France is quite old, and after the decolonisation, from decades the French companies endeavour to enter in the Indian market. During this dissertation, the author wonders if the Indian Market, is finally in 2016, an opportunity for the French companies, or if it is still not the good timing. It is divided into two parts : India and the specificities of the indian market ; The indian perception of France. |
Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=401232 |
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