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Titre : GAFAM versus GA (femme) : Pourquoi faut-il rééquilibrer la balance des genres dans les métiers des nouvelles technologies ? Type de document : Mémoire Auteurs : Margot GAUDILLERE, Auteur Année de publication : 2021 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
INNOVATION TECHNOLOGIQUE ; MANAGEMENT TECHNOLOGIQUE ; INEGALITE SOCIALERésumé : Aujourd’hui, en France, les femmes et les filles ont 25% moins de chances que les hommes de connaître les usages simples des technologies numériques, elles sont presque 5 fois moins nombreuses à se lancer dans la création d’entreprise dans ce domaine et 13 fois moins nombreuses à déposer un brevet de technologie. Ces chiffres, fournis par l’INSEE, concernent évidemment la France mais sont quasiment équivalents dans tous les pays occidentaux.
Or, à l’heure où la technologie devient incontournable dans tous les secteurs de notre économie, ces inégalités ont de quoi faire bondir les décideurs, les éducateurs et les citoyens ordinaires. Elles méritent d’autant plus notre attention que les produits de cette industrie se glissent dorénavant dans notre intimité la plus profonde et sont capables de construire comme de déconstruire nos habitudes et nos modes de pensée.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538449
Titre : Gender segmentation in fashion : Man and women categories in the fashion industry; and more particularly on their website, are they still legitimate? Type de document : Mémoire Auteurs : Claire PIERREFEU, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CULTURE ORGANISATIONNELLE ; FEMME ; HABILLEMENT SECTEUR ; HOMME ; ENVIRONNEMENT SOCIALRésumé : Today the notion of gender is becoming more and more blurred between biological and social gender. The social gender is taking over with the arrival of a third gender: the non-binary. With this new category, we can see the opportunity of a new segmentation for some fields. Therefore I asked myself the question: man and woman categories in the fashion industry, and more particularly on their website, are they still legitimate? In order to study this hypothesis, I conducted a quantitative study to understand what gender is today and what are the purchasing behaviors related to clothing according to social gender.The results show that there is a confusion between biological gender and social gender. In a second time, it appears that the clothing is not necessarily a product to be gendered. I could notice that men, as well as women or non-binary people dressed in both categories. Therefore, it would be interesting to conceptualize the gender identity in order to be able to replace it in certain fields to a segmentation based on biological gender. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538582 Generation Z Marketing and Management in Tourism and Hospitality / Nikolaos STYLOS / SPRINGER INTERNATIONAL PUBLISHING AG (2021)
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Titre : Generation Z Marketing and Management in Tourism and Hospitality Type de document : e-book Auteurs : Nikolaos STYLOS, Auteur Editeur : SPRINGER INTERNATIONAL PUBLISHING AG Année de publication : 2021 Importance : 350 p. ISBN/ISSN/EAN : 978-3-030-70695-1 Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT ; MARKETING DIRECT ; TOURISMERésumé : Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=544209
Titre : How do CSR labels on FMCG packaging influence consumer perception? Type de document : Mémoire Auteurs : Alan LOBO, Auteur Année de publication : 2021 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; EMBALLAGE ; RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : In today's society, societal issues are becoming increasingly important. Today, more than ever, consumers pay particular attention to their consumption, to the products they buy and especially to the direct and indirect consequences of their purchases. Whether it is for health reasons, for the environment or for working conditions, consumers are becoming aware that their purchase can have an impact and consequences. Given the growing importance of these issues, brands and marketers have been multiplying the labels and mentions on consumer product packaging lately. These initiatives are often part of a more global corporate policy called "corporate social responsibility" (CSR). A qualitative study was therefore conducted to try to understand how consumers perceive these different CSR elements on the packaging. It seems that these mentions reassure consumers and generate a positive effect of quality on the product. On the other hand, the multiplication of these labels seems to have an impact on the perception of the product's price and may tend to scare consumers away from conventional references. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538471 How do social media and fitness influencers positively impact our attitude towards sport, during the COVID-19 pandemic? / Alexane BAILLIF / 2021
Titre : How do social media and fitness influencers positively impact our attitude towards sport, during the COVID-19 pandemic? Type de document : Mémoire Auteurs : Alexane BAILLIF, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHANGEMENT SOCIAL ; MANAGEMENT TECHNOLOGIQUE ; SPORT ; INTERNETRésumé : This paper focuses on how social networks and fitness influencers have impacted French people's sports practice during this Covid-19 period. A quantitative study conducted with a Qualtrics survey, on a population of 1029 people: 86,8% of women, 13% of men, and 0,2% of non-binary people, allow us to validate some hypotheses. First, we observe that there is a correlation between following fitness influencers and practicing physical activity. People who follow fitness influencers or gym accounts exercised more than those who don't. Moreover, the more people consumed content on social networks, the more it motivated them to practice a physical activity. Nevertheless, we could observe that if this correlation is significant for women, it is not for men,and that a high number of followed accounts is not a determinant of an increased practice. Overall, we can see that the use of social media in the health and fitness industry can have a positive impact on people’s perspectives and their willingness to keep an active lifestyle. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538113 How managers from multinational companies can effectively take into account cultural norms whilst performing performance appraisals in their cross-cultural teams / Elena WEIBEL / 2021
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