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Les sociétés occidentales face à l’érosion de la biodiversité / Mathieu KUHM / 2020
Titre : Les sociétés occidentales face à l’érosion de la biodiversité : Origines et explications d'une inertie Type de document : Mémoire Auteurs : Mathieu KUHM, Auteur Année de publication : 2020 Importance : 48 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
AMERIQUE ; BIODIVERSITE ; EUROPERésumé : Comment expliquer notre inaction face aux alarmes scientifiques sur la disparition de nombreuses espèces animales et végétales ? C’est ce que nous allons nous employer à faire tout au long de ce travail. Tous les pans de notre société occidentale sont concernés – économie, politique, agriculture, santé etc… – et ont une responsabilité en ce sens. Nous nous devons d’observer nos failles, nos erreurs qui semblent nous emmener droit dans le mur mais qui sont également porteuses d’espoir. Interrogeons-nous sur notre vision du monde. Est-ce que le progrès, c’est la croissance à tout prix au mépris des ressources de notre planète et de la vie foisonnante qui s’y exprime ? Sommes-nous à ce point devenus égoïstes pour ne penser qu’à notre propre personne et à notre propre bien-être ? Prenons en conscience et tâchons de considérer avec sérieux et gravité ce qui nous a mené à la situation actuelle. Programme : PGE-Reims Spécialisation : Audit Expertise Conseil (AEC) Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529128 The impact of the coronavirus pandemic on the country-of-origin effect and consumer behaviour / Andrea HAMDANI / 2020
Titre : The impact of the coronavirus pandemic on the country-of-origin effect and consumer behaviour : A study on the case of Italy and Italian food Type de document : Mémoire Auteurs : Andrea HAMDANI, Auteur Année de publication : 2020 Importance : 55 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ITALIE ; COMPORTEMENT DU CONSOMMATEUR ; CRISE ECONOMIQUERésumé : This paper provides an analysis of the effects of the pandemic on the image of Italian food products and on the related consumption behaviour during the lockdown. Taking into consideration the unprecedented global pandemic that has swept the world and its effects, the paper aims at researching whether an exogenous shock of such dimensions has had an effect on the image of Italy and Italian products and whether it has affected the consumption behaviour and habits of consumers.
Through a series of interviews, the analysed provides a series of findings that are interpreted throughout the lenses of a theoretical framework based on the pre-existing marketing theories in order to offer a concrete and practical answer to the effects of the pandemic. The research shows that the pandemic has not affected in any significant measure the image of Italy and Italian products and rather that it has affected in a number of ways the consumption behaviour of Italian food. As a matter of fact, the pandemic has influenced the purchasing behaviour of consumers causing a shift in their focus, it has also led to a change of focus and a different use of cues, as well as influencing their preferences and previous values by affecting their wants and needs. Finally, the pandemic acted as exogenous shock pushing consumers to focus their attention on quality and on a discovery of their engagement towards the act of cooking.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532905 The influence of frequent price changes and perceived price fairness on price and brand image. Evidence from the French gasoline market. / Oleg KERSKEN / 2020
Titre : The influence of frequent price changes and perceived price fairness on price and brand image. Evidence from the French gasoline market. Type de document : Mémoire Auteurs : Oleg KERSKEN, Auteur Année de publication : 2020 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FRANCE ; MARQUE ; PRIX ; IMAGE DE MARQUERésumé : This study investigates the effects of frequent price changes on brand image on the gasoline market. Therefore, the variables such as frequent price change, perceived price fairness, price and brand image are tested for correlations. As brands on the gasoline market do not differentiate from each other regarding their main product, this market carries perfect conditions to test on how price shapes consumers brand perception. The study finds frequent price changes to slightly influence negatively perceived price fairness. Consistent with prior research it can be proven that price fairness correlates with price image. Against all expectations, a direct influence of frequent price changes on brand image could not be found. Also, price image does not seem to be determining brand image, as both variables do not correlate. This study includes data sets from 81 respondents. Data was collected using an intercept survey method at gasoline stations in March 2020 in Reims, France. Programme : PGE-Reims Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529784 The use of Tinder of French student campuses / Elise BARTHELME-SEIGNON / 2020
Titre : The use of Tinder of French student campuses : From Subscription for Sexual Intercourses to Commitment into Love Relationships Type de document : Mémoire Auteurs : Elise BARTHELME-SEIGNON, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ETUDIANT ; FRANCE ; RESEAU SOCIALRésumé : The use of mobile dating applications, especially among young people, is an increasingly widespread phenomenon and is therefore becoming a prevalent and trendy dating tool. This paper aims to better understand the use of Tinder by French students engaged in higher education. The study deep dives into their motives, perception of relationships, personal involvement and expectations in using this mobile dating application. For this purpose, after a review of the existing relevant literature on the subject, a qualitative study has been realized during several weeks, based on the one hand on the interview of sixteen French students, aged between 22 and 25 years old, to collect primary data, and on the other hand on complementary netnographic researches. All the gross data collected has then been meticulously analyzed in order to try to explain and illustrate recurrent themes and phenomena. The outcomes of this study explicit the main motivations for French students for downloading and using Tinder application. About the actual use of the app, the study brings out gender disparities but also common patterns and strategies. Furthermore, it highlights the correlation between the disposition of having sexual intercourses and the actual encounter of love, via Tinder. Finally, several Tinder success factors and managerial implications are discussed. Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529135 To what extent do French pop and folk music artists adjust their creation process and strategies to the market expectations in order to make a living out of their art / Pierre DESBOIS / 2020
Titre : To what extent do French pop and folk music artists adjust their creation process and strategies to the market expectations in order to make a living out of their art Type de document : Mémoire Auteurs : Pierre DESBOIS, Auteur Année de publication : 2020 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ART ; FRANCE ; MARKETING STRATEGIQUE ; MUSIQUE ; REMUNERATION ; STRATEGIE ; INDUSTRIE CULTURELLE SECTEURRésumé : This academic article is meant to give a nuanced reflection about the pop and folk music industry in France, placing the artist’s choices, strategies and scope of action at the center of the analysis. To do so, it is important to understand the forces at work in the « commercial pole » of the music industry. These forces are likely to have an influence on musicians’ creation processes, with or without them to be conscient about them. It is also crucial to understand what strategies can be developed by the artists in a hostile environment such as the music sector in which they progress. An empirical research is required in order to enable musicians to express themselves about their vision of the industry, how they are willing to build they careers, their yearnings, their conception of success, authenticity and the compromises they agree to make in order to maintain their carrer from an economic point of view. Finally, this article is just as much meant, in the end, to deconstruct prejudices about the figure of the musician in our society and soothe the passions that hit a fantasised industry. Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531085 Une analyse des stratégies de bridging et de buffering comme moyen d'atténuation des risques dans la chaîne d'approvisionnement en insuline du Royaume-Uni en cas d'un Brexit de No-Deal / Seán MCCARRON / 2019PermalinkASSET ALLOCATION AND STRUCTURED PRODUCTS / Antoine BANDITTINI / 2019PermalinkAttitude of Japanese millennials toward French luxury brand consumption / Junko USUI / 2019PermalinkComment la transformation digitale impacte-elle la prise en charge du patient chronique ? / Carlotta BORDI / 2019PermalinkPermalinkL’étude d’internationalisation du canal de marketing de Xiaomi France / Tonglin WU / 2019PermalinkFrench perspectives on gig working: experiences and beliefs / Camille FWOK YUI / 2019PermalinkHow can Blockchain regulate a fair price to European steer meat suppliers? / Thibault LAMOTE / 2019PermalinkLes immigrés en Italie, coût ou ressource économique pour notre pays ? / Giulia CONFORTI / 2019PermalinkL’influence des cultures sur les styles du management ; une comparaison entre la France et le Canada / Margaret SAINTY / 2019PermalinkIS THERE A POTENTIAL MARKET FOR VEGAN LUXURY LEATHERWORK? / Maria MENAND / 2019PermalinkPourquoi est-il important pour l’industrie agroalimentaire irlandaise que le Royaume-Uni reste dans l’Union douanière de l’Union européenne ? / Orna FLANAGAN / 2019PermalinkLa rentabilité du modèle bancaire européen est-elle intrinsèquement remise en cause ? / Louise MAUREAU / 2019PermalinkLa Silver Economy, vecteur économique réel ou phénomène de mode ? / Mercedes CALLEJA DEPRIT / 2019PermalinkThe conditions contributing to the growth in gig work and the profiles and experiences of gig workers: a comparison between Peru & Germany / Melina HARTMANN / 2019PermalinkThe Difference of asset allocation and performance between individual investors (retail banking clients, private individuals) and professional investors (wealth manager, asset managers). / Rindra RAMIARASON / 2019PermalinkTo what extent can the last mile delivery in urban areas in France be improved by using electric vehicles? / Valentin BOTT / 2019PermalinkAt a time when the Luxleaks had a shock effect and resulted in the implementation of many measures, is Luxembourg still a tax haven? / Paul HENRI / 2018PermalinkL'atlas de la distribution 2019 / LSA LIBRE SERVICE ACTUALITES / Paris : LSA LIBRE SERVICE ACTUALITES (2018)PermalinkBrexit, President Trump, and the Changing Geopolitics of Eastern Europe / Theodor TUDOROIU / SPRINGER INTERNATIONAL PUBLISHING AG (2018)PermalinkLes BRICS : Cohérence et légitimité d'un nouvel acteur sur la scène internationale. / Alix FRANK / 2018PermalinkComment la Norvège utilise-t-elle des stratégies marketing pour devenir l’exportateur incontournable de saumon en Europe ? / Noémie SCHNEBELEN / 2018PermalinkComment surmonter la crise du plastique en Europe ? / Marianne BERNACCHI / 2018PermalinkComment les vins A.O.P de Bordeaux peuvent-ils réussir leur stratégie d’exportation en Pologne ? / Anthony CHARNAY / 2018PermalinkDans quelle mesure la finance islamique représente-t- elle une solution éthique à la crise financière en France en tant qu’alternative au modèle financier conventionnel ? / Quentin CLUZEL / 2018Permalink“Do Contingent Convertible Bonds reduce systemic risk?” / Tony PASSERON / 2018PermalinkDoing Business in Europe / Gabriele SUDER / SAGE PUBLICATIONS LTD (2018)PermalinkLes emballages actifs et intelligents en agroalimentaire / Sarah LAZENNEC / 2018PermalinkEntreprendre pour l'égalité des chances en matière éducative / Amélie KANAGASABAI / 2018PermalinkExercices de fiscalité des entreprises / Maurice COZIAN / LEXIS NEXIS (2018)PermalinkExporting wines from small French producers to Finland / Nine BROUSSE / 2018PermalinkLa gestion du résultat comptable dans les PME non cotées françaises / Manon LE BOHEC / 2018PermalinkPermalinkInnovation Based Competition and Design Systems Dynamics / HARMATTAN (EDITIONS L') (2018)Permalinkinternational Financial Centres after the Global Financial Crisis and Brexit / Youssef CASSIS / OXFORD UNIVERSITY PRESS (2018)PermalinkNext gen TV : les nouveaux enjeux / Anaelle BRIGNON / 2018PermalinkPanorama 2019 : le guide de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2018)PermalinkLes pays émergents et le basculement du monde / Paul CALLIES / 2018PermalinkPolitics UK / Bill JONES / Routledge (2018)PermalinkPrécis de fiscalité des entreprises / LEXIS NEXIS (2018)PermalinkPermalinkLa réforme européenne de l’audit / Gaétan CHAUSSEE / 2018PermalinkThe current state of user acceptance of Blockchain technology applied to the eHealth industry: a comparison between France and the United States / Joann CORCORAN / 2018PermalinkThe gluten-free market in france / Nadège MOISE / 2018PermalinkThe relation between household spending and education level / Thi-Van-Anh TRAN / 2018Permalink
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