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How to create a cost-efficient supply chain for local sourcing restauration / Gauthier TAYLOR / 2021
Titre : How to create a cost-efficient supply chain for local sourcing restauration Type de document : Mémoire Auteurs : Gauthier TAYLOR, Auteur Année de publication : 2021 Importance : 20 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FOURNISSEUR ; AIDE A LA DECISION ; CANAL DE DISTRIBUTION ; RESTAURATION SECTEUR ; RESEAU DE TELECOMMUNICATIONRésumé : Given the rising concerns about the environment, health and animal rights, companies that opt for a short-circuit supply chain are surging and are gaining in popularity.. The food industry and restauration are two price sensitive markets that should aim to reduce costs as much as possible. If massive economies of scales appeared as a solution, this shift raises the question of efficiency in short-circuit companies. Given that logistics have always been a key for any company’s success, by creating value, mainly for the customer, as well as suppliers and shareholders, we should look for improvements in logistics to help us achieve a greater efficiency to gain in competitiveness. The value created by supply chain activities is mainly expressed in terms of time and space. An efficient logistics administration visualizes each activity throughout the supply chain as a continuous contribution to the process of added value (Ballou, 2004). Many problems of economic decision concern the selection and/or placement of determined facilities to serve the given demand in an efficient manner (Vygen, 2005), as well as the coordination and control of adequate routes for the optimal provision from the suppliers to the point of consumption. Seeing as transportation and distribution processes tend to represent from 10% to 20% of the final cost of goods, having an efficient logistics system can produce substantial savings for the company (Erin Chancey et ali, 2017).
The objective of this paper is the practical application of a supplier selection that shall minimize transportation cost and time while also respecting quantity and price of goods constraints by redesigning routes between the restaurant and the necessary suppliers by the means of mathematical models.Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538546 To what extent do consumers trust food products from local short circuits? / Camille PRULIERE / 2021
Titre : To what extent do consumers trust food products from local short circuits? Type de document : Mémoire Auteurs : Camille PRULIERE, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; ALIMENTATION ; CONFIANCE ; CONSOMMATEUR ; CANAL DE DISTRIBUTIONRésumé : After the sanitary scandals that have taken place in the last few years, people's trust in food products has been strongly affected. When the popularity of supermarkets tends to decrease, we are witnessing a development of people's interest in products from short local circuits. To what extent do people trust products from local short circuits? This quantitative study was conducted to answer this concern and to try to explain factors that may influence people’s trust. A Qualtrics was made, and 277 volunteers participated in the survey. To test the hypothesis, descriptive statistics and One-Way ANOVA were conducted. The results of this study point out that the trust given to local short circuits is very strong, it is definitely the retail circuit in which people trust the most. Trust has three components: credibility, integrity and caring. It is in the credibility of the products that people have the most trust, that is to say the guarantee of quality and the reduction of sanitary risks. After conducting this research, we understand that neither the size of the city of habitation nor the frequency of consumption influence people’s trust. Indeed, regardless of whether people live in rural or urban areas, they trust food products from short local circuits. Regarding the frequency of consumption, this does not influence the trust of consumers. Besides, it is the people who never consume food products from local short circuits who have the most trust in these circuits. Finally, only the integrity of the consumers towards the producers in short circuits depends on the frequency of consumption. People who consume products regularly tend to have more trust in the honesty and transparency of producers than those who rarely consume them. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538263 Luxury Brands in travel retail : Airports & the omnichannel strategy / Silvia Victoria RIVAS MÉNDEZ / 2020
Titre : Luxury Brands in travel retail : Airports & the omnichannel strategy Type de document : Mémoire Auteurs : Silvia Victoria RIVAS MÉNDEZ, Auteur Année de publication : 2020 Importance : 75 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; AEROPORT ; TRANSPORT AERIEN ; CANAL DE DISTRIBUTIONRésumé : The main objective of this paper is the study of the relationship between luxury brands, the travel retail sector and its omnichannel integration. It will focus on pointing the current Luxury Brands airport retailing, showcasing examples of best practices and identifying the challenges and opportunities that Travel Retail offers to Luxury Brands, based on the analysis of the current distribution of brand boutiques across 3 regions: Europe, Asia-Pacific and Africa. Ferragamo, Burberry, Gucci and Hermès Brands were analyzed in terms of travel retail and the consistency of their omnichannel strategy. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532915
Titre : Retail and channel marketing Type de document : e-book Auteurs : S. CASTALDO ; Monica GROSSO ; Katia PREMAZZI Editeur : Royaume-Uni : EDWARD ELGAR Année de publication : 2020 Importance : 261 p. Langues : Anglais (eng) Mots-clés : Management
CANAL DE DISTRIBUTION ; COMMERCE DE DETAIL ; COMMERCE ELECTRONIQUE ; ENTREPRISE DE DISTRIBUTION ; FABRICATION ; SERVICE CLIENTIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Ouvrage sur le commerce de détail : performance, innovation, gestion de la marque. Management des circuits de distribution, pour le fabricant et le distributeur. Management multi-canal. E-commerce, services proposés et logistique. Note de contenu : Bibliogr. p. 226-231, glossaire, index Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582059 The labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020
Titre : The labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors Type de document : Mémoire Auteurs : Adèle FOUSSIER, Auteur Année de publication : 2020 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CANAL DE DISTRIBUTION ; DISTRIBUTION ; ETIQUETAGE ; LABEL DE QUALITERésumé : In the past few years, flexitarian, vegetarian and vegan lifestyles have become more popular among people’s lives worldwide. As recent and trendy movements, veg lifestyles are more and more calling for accurate, simple, and authentic labelling practices. Unfortunately, veg(etari)an labels today are not standardized and therefore difficult for consumers to understand and adopt, especially with the existence of two different types of certifications: private producer labels and third-party labels from independent organization.
A few studies have already been conducted regarding food labels in general, but also regarding veg diets and legal claims, as well as regarding the differences in terms of implications of both producer and third-party labels. But no findings have been brought yet concerning the role and understanding of these certifications in a consumer-focused perspective.
Therefore, the purpose of the following research is to identify the role of veggie labels on consumers’ purchase decision-making process. The goal is also to determine customers’ preferences regarding producer and third-party labels and their understanding of both. The results of the study highlight that consumers do pay attention to veg(etari)an certifications because they are useful. However, the findings also underline that labels are not clear enough on what they fully implicate, especially concerning the production process of veg products.
As a consequence, this study definitely proves that consumers today are calling for authentic and complete legal regulations, from governments or European organizations, to ensure the truthfulness of veggie products, from the source of the ingredients to the process of production. However, the research also implicates that labels as we know them for now may not be the most accurate formats for veg food goods.Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529157 Comment le digital pourrait transformer l’expérience client dans un contexte de distribution omnicanal ? / Léonore PETRY / 2019PermalinkL’étude d’internationalisation du canal de marketing de Xiaomi France / Tonglin WU / 2019PermalinkSocial media and multi-channels retailers / Barbara CEDIEL / 2019PermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)PermalinkPanorama 2019 : le guide de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2018)PermalinkMarketing / Gary ARMSTRONG / ETATS-UNIS : PRENTICE HALL (2017)PermalinkMutations de l'espace marchand / René-Paul DESSE / Rennes : PRESSES UNIVERSITAIRES DE RENNES (2016)PermalinkL’optimisation de l’expérience client dans la vente multicanale : Le cas Sephora / Joana BERTRAND / 2016PermalinkPanorama : le guide 2017 de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2016)PermalinkPrincipes de marketing / Gary ARMSTRONG / Paris : PEARSON EDUCATION FRANCE (2016)PermalinkPrincipes de marketing / Gary ARMSTRONG / Pearson (2016)PermalinkCommerce de gros, commerce inter-entreprises / Catherine PARDO / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2015)PermalinkLe Lamy : droit économique 2016 / Roger BOUT / Rueil-Malmaison : WOLTERS KLUWER FRANCE (2015)PermalinkLe marketing multicanal / Vladimir DRAGIC / EYROLLES (2015)PermalinkRéussir sa stratégie cross et omni-canal / Régine VANHEEMS / Paris : EDITIONS EMS (2015)PermalinkLa révolution du merchandising / Marc LEMARIGNIER / EYROLLES (2015)PermalinkDistribution / Cédric DUCROCQ / Harlow : PEARSON (2014)PermalinkPermalinkMercator / Jacques LENDREVIE / PARIS : DUNOD (2014)PermalinkPratique du supply chain management / Michel FENDER / PARIS : DUNOD (2014)PermalinkPrinciples of retailing / Rosemary VARLEY / New York : PALGRAVE MACMILLAN (2014)PermalinkThe history of marketing science / Russell S. WINER / WORLD SCIENTIFIC PUBLISHING COMPANY (2014)PermalinkLa distribution / Anne-Sophie BINNINGER / GUALINO : LEXTENSO (2013)PermalinkExporter / André BARELIER / Paris : FOUCHER (2013)PermalinkPrincipes de marketing / Gary ARMSTRONG / Paris : PEARSON EDUCATION FRANCE (2013)PermalinkRetail and channel marketing / S. CASTALDO / Royaume-Uni : EDWARD ELGAR (2013)PermalinkRetailing Principles / Lynda Rose POLOIAN / FAIRCHILD BOOKS (2013)PermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2012)PermalinkLa distribution / Marc FILSER / Paris : EDITIONS EMS (2012)PermalinkManagement de la Distribution / Camal GALLOUJ / Paris : L'HARMATTAN (2012)PermalinkMarketing / PEARSON ED. (2012)PermalinkLe marketing / Denis DARPY / PARIS : DUNOD (2010)PermalinkPrincipes de marketing / Gary ARMSTRONG / Paris : PEARSON EDUCATION FRANCE (2010)PermalinkRecherches en marketing des activités culturelles / Isabelle ASSASSI / Paris : VUIBERT (2010)PermalinkLa distribution / Jacques DIOUX / Londres : PEARSON EDUCATION (2009)PermalinkPanorama : le guide 2010 de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2009)PermalinkLuxe oblige / Vincent BASTIEN / EYROLLES (2008)PermalinkCommerce du vin [Le] / Pierre MORA / PARIS : DUNOD (2007)PermalinkLa distribution / Marc VANDERCAMMEN / Bruxelles : DE BOECK (2007)PermalinkDroit des affaires / Jean-Bernard BLAISE / Paris : LIBRAIRIE GENERALE DE DROIT ET DE JURISPRUDENCE (2007)PermalinkExporter / Jacques DUBOIN / Paris : FOUCHER (2007)PermalinkMarketing / Martine JANSSENS-UMFLAT / Bruxelles : DE BOECK (2007)PermalinkLe marketing / Yves CHIROUZE / Paris : ELLIPSES (impr. 2007)PermalinkLe guide 2007 de la distribution / Courbevoie : PANORAMA TRADEDIMENSIONS (2006)PermalinkMarketing channels / Erin ANDERSON / ETATS-UNIS : PRENTICE HALL (2006)PermalinkTransforming your go-to-market strategy / V. KASTURI RANGAN / Boston : HARVARD BUSINESS SCHOOL PRESS (2006)PermalinkLA DISTRIBUTION Stratégie des groupes et marketing des enseignes / Jacques DIOUX / Londres : PEARSON EDUCATION (2005)PermalinkLe marketing / Denis LINDON / PARIS : DUNOD (2005)PermalinkLE COMMERCE EN FRANCE 2003-2004 / INSEE INSTITUT NATIONAL DE LA STATISTIQUE ET DES ETUDES ECONOMIQUES / ROUEN : INSTITUT NATIONAL DE LA STATISTIQUE ET DES ETUDES ECONOMIQUES (2004)PermalinkMARKETING De l'analyse à l'action / Patricia COUTELLE-BRILLET / Paris : PEARSON EDUCATION FRANCE (2004)PermalinkMarketing channels / Bert ROSENBLOOM / USA : SOUTH-WESTERN (2004)PermalinkPermalinkLE CATEGORY MANAGEMENT Comment optimiser sa stratégie commerciale en gérant des catégories de produits / Serge COGITORE / PARIS : DUNOD (2003)PermalinkPRINCIPLES OF MARKETING / Stephen PETTITT / Londres : FINANCIAL TIMES MANAGEMENT (2003)PermalinkMANAGEMENT DE LA DISTRIBUTION / Gérard CLIQUET / PARIS : DUNOD (2002)PermalinkCAPITAL RESEAUX Le pouvoir des business webs / Don TAPSCOTT / Paris : VILLAGE MONDIAL (2001)PermalinkMARKETING. Questions, applications et études de cas. / Gérard LEMOINE / Paris : VUIBERT (2001)PermalinkLE COMMERCE DE GROS / Philippe DUGOT / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2000)PermalinkLA DISTRIBUTION Structures et pratiques / Jacques VIGNY / Paris : DALLOZ (2000)PermalinkEXPORTER. Pratique du commerce international. / Jacques DUBOIN / Paris : FOUCHER (1998)PermalinkGERER ET ANIMER UN RESEAU DE POINTS DE VENTE / Annie TROADEC / Paris : LES EDITIONS D'ORGANISATION (1998)PermalinkMUTATIONS DES STRATEGIES LOGISTIQUES EN EUROPE / Alexandre Kamyab SAMII / Paris : NATHAN (1997)PermalinkNEGOCIATION ET REFERENCEMENT DANS LA GRANDE DISTRIBUTION / Christian LHERMIE / Paris : VUIBERT (1994)PermalinkNEGOCE INTERNATIONAL DES MATIERES PREMIERES. / Yannick MARQUET / EYROLLES (1992)PermalinkMARKETING : SAVOIRS ET SAVOIR-FAIRE. / Marc BENOUN / PARIS : ECONOMICA (1987)PermalinkTECHNIQUES MARKETING / Jerôme BON / Paris : VUIBERT (1986)PermalinkLES FONDEMENTS DU MARKETING MODERNE. / Denis PETTIGREW / New York : MCGRAW-HILL (1985)PermalinkPRINCIPES DE MARKETING (traduit et adapté de "Principles of marketing") / Philip KOTLER / Paris : GAETAN MORIN EDITEUR (1985)PermalinkLES REGROUPEMENTS A L'ACHAT. Pratique des groupements et Centrales d'achat. / Régis FABRE / Paris : LIBRAIRIES TECHNIQUES (1984)PermalinkLE TECHNICIEN DU COMMERCE INTERNATIONAL. / Pierre-Guy de LENTDECKER / Paris : EDITIONS HOMMES ET TECHNIQUES (1984)PermalinkNEGOCIANTS ET CHARGEURS la saga du négoce international des matières premières / Philippe CHALMIN / PARIS : ECONOMICA (1983)PermalinkPRINCIPES DE MARKETING (traduit et adapté de "Principles of marketing") / Philip KOTLER / Saint Jean sur Richelieu (Québec) : EDITIONS PREFONTAINE (1983)PermalinkLE CHOIX DES CANAUX DE DISTRIBUTION / Yves CHIROUZE / PARIS : DUNOD (1982)PermalinkCREER ET ANIMER UN RESEAU D'AGENTS A L'ETRANGER. / Daniel ENET / Paris : ENTREPRISE MODERNE D'EDITION (1982)PermalinkGUIDE DU DEVELOPPEMENT COMMERCIAL DE LA PME. / Michel BADOC / Paris : LES EDITIONS D'ORGANISATION (1981)PermalinkGUIDE POUR LA CONCLUSION DE CONTRATS D'AGENCE ET DE CONCESSION A L'ETRANGER / Fabio BORTOLOTTI / Paris : EDITIONS DU MONITEUR (1981)PermalinkMANUEL DE LA DISTRIBUTION : Fonctions-Structures-évolution. / Armand DAYAN / Paris : LES EDITIONS D'ORGANISATION (1981)PermalinkLE MARKETING , REALITE CONTEMPORAINE. Traduit de Foundations of marketing / Dale M. BECKMAN / Montréal : LES EDITIONS HRW (1980)PermalinkREUSSIR L'EXPORTATION. / Sabine URBAN / PARIS : DUNOD (1979)PermalinkL'ETUDE DES MARCHÉS Au service des entreprises Tome 3 / Fernand BOUQUEREL / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (1977)PermalinkMARKETING / Larry J. ROSENBERG / ETATS-UNIS : PRENTICE HALL (1977)PermalinkMARKETING AGRO-ALIMENTAIRE / Bernard YON / Paris : DALLOZ (1976)PermalinkL'ENTREPRISE ET LA VIE INTERNATIONALE / Gérard LE PAN DE LIGNY / Paris : DALLOZ (1975)PermalinkPRINCIPES ET PRATIQUE DU MARKETING / Eric LANGEARD / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (1975)PermalinkLA STRATEGIE MARKETING / Michel CHEVALIER / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (1975)PermalinkLE CHOIX DES CANAUX DE VENTE A L'ETRANGER / Patrice BOISSY / Paris : EDITIONS HOMMES ET TECHNIQUES (1974)PermalinkLA DISTRIBUTION / Armand DAYAN / Paris : CENTRE D'ETUDE ET DE PROMOTION DE LA LECTURE (1973)Permalink
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