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How to create a cost-efficient supply chain for local sourcing restauration / Gauthier TAYLOR / 2021
Titre : How to create a cost-efficient supply chain for local sourcing restauration Type de document : Mémoire Auteurs : Gauthier TAYLOR, Auteur Année de publication : 2021 Importance : 20 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FOURNISSEUR ; AIDE A LA DECISION ; CANAL DE DISTRIBUTION ; RESTAURATION SECTEUR ; RESEAU DE TELECOMMUNICATIONRésumé : Given the rising concerns about the environment, health and animal rights, companies that opt for a short-circuit supply chain are surging and are gaining in popularity.. The food industry and restauration are two price sensitive markets that should aim to reduce costs as much as possible. If massive economies of scales appeared as a solution, this shift raises the question of efficiency in short-circuit companies. Given that logistics have always been a key for any company’s success, by creating value, mainly for the customer, as well as suppliers and shareholders, we should look for improvements in logistics to help us achieve a greater efficiency to gain in competitiveness. The value created by supply chain activities is mainly expressed in terms of time and space. An efficient logistics administration visualizes each activity throughout the supply chain as a continuous contribution to the process of added value (Ballou, 2004). Many problems of economic decision concern the selection and/or placement of determined facilities to serve the given demand in an efficient manner (Vygen, 2005), as well as the coordination and control of adequate routes for the optimal provision from the suppliers to the point of consumption. Seeing as transportation and distribution processes tend to represent from 10% to 20% of the final cost of goods, having an efficient logistics system can produce substantial savings for the company (Erin Chancey et ali, 2017).
The objective of this paper is the practical application of a supplier selection that shall minimize transportation cost and time while also respecting quantity and price of goods constraints by redesigning routes between the restaurant and the necessary suppliers by the means of mathematical models.Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538546 To what extent do consumers trust food products from local short circuits? / Camille PRULIERE / 2021
Titre : To what extent do consumers trust food products from local short circuits? Type de document : Mémoire Auteurs : Camille PRULIERE, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; ALIMENTATION ; CONFIANCE ; CONSOMMATEUR ; CANAL DE DISTRIBUTIONRésumé : After the sanitary scandals that have taken place in the last few years, people's trust in food products has been strongly affected. When the popularity of supermarkets tends to decrease, we are witnessing a development of people's interest in products from short local circuits. To what extent do people trust products from local short circuits? This quantitative study was conducted to answer this concern and to try to explain factors that may influence people’s trust. A Qualtrics was made, and 277 volunteers participated in the survey. To test the hypothesis, descriptive statistics and One-Way ANOVA were conducted. The results of this study point out that the trust given to local short circuits is very strong, it is definitely the retail circuit in which people trust the most. Trust has three components: credibility, integrity and caring. It is in the credibility of the products that people have the most trust, that is to say the guarantee of quality and the reduction of sanitary risks. After conducting this research, we understand that neither the size of the city of habitation nor the frequency of consumption influence people’s trust. Indeed, regardless of whether people live in rural or urban areas, they trust food products from short local circuits. Regarding the frequency of consumption, this does not influence the trust of consumers. Besides, it is the people who never consume food products from local short circuits who have the most trust in these circuits. Finally, only the integrity of the consumers towards the producers in short circuits depends on the frequency of consumption. People who consume products regularly tend to have more trust in the honesty and transparency of producers than those who rarely consume them. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538263 Luxury Brands in travel retail : Airports & the omnichannel strategy / Silvia Victoria RIVAS MÉNDEZ / 2020
Titre : Luxury Brands in travel retail : Airports & the omnichannel strategy Type de document : Mémoire Auteurs : Silvia Victoria RIVAS MÉNDEZ, Auteur Année de publication : 2020 Importance : 75 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; AEROPORT ; TRANSPORT AERIEN ; CANAL DE DISTRIBUTIONRésumé : The main objective of this paper is the study of the relationship between luxury brands, the travel retail sector and its omnichannel integration. It will focus on pointing the current Luxury Brands airport retailing, showcasing examples of best practices and identifying the challenges and opportunities that Travel Retail offers to Luxury Brands, based on the analysis of the current distribution of brand boutiques across 3 regions: Europe, Asia-Pacific and Africa. Ferragamo, Burberry, Gucci and Hermès Brands were analyzed in terms of travel retail and the consistency of their omnichannel strategy. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532915
Titre : Retail and channel marketing Type de document : e-book Auteurs : S. CASTALDO ; Monica GROSSO ; Katia PREMAZZI Editeur : Royaume-Uni : EDWARD ELGAR Année de publication : 2020 Importance : 261 p. Langues : Anglais (eng) Mots-clés : Management
CANAL DE DISTRIBUTION ; COMMERCE DE DETAIL ; COMMERCE ELECTRONIQUE ; ENTREPRISE DE DISTRIBUTION ; FABRICATION ; SERVICE CLIENTIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Ouvrage sur le commerce de détail : performance, innovation, gestion de la marque. Management des circuits de distribution, pour le fabricant et le distributeur. Management multi-canal. E-commerce, services proposés et logistique. Note de contenu : Bibliogr. p. 226-231, glossaire, index Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582059 The labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020
Titre : The labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors Type de document : Mémoire Auteurs : Adèle FOUSSIER, Auteur Année de publication : 2020 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CANAL DE DISTRIBUTION ; DISTRIBUTION ; ETIQUETAGE ; LABEL DE QUALITERésumé : In the past few years, flexitarian, vegetarian and vegan lifestyles have become more popular among people’s lives worldwide. As recent and trendy movements, veg lifestyles are more and more calling for accurate, simple, and authentic labelling practices. Unfortunately, veg(etari)an labels today are not standardized and therefore difficult for consumers to understand and adopt, especially with the existence of two different types of certifications: private producer labels and third-party labels from independent organization.
A few studies have already been conducted regarding food labels in general, but also regarding veg diets and legal claims, as well as regarding the differences in terms of implications of both producer and third-party labels. But no findings have been brought yet concerning the role and understanding of these certifications in a consumer-focused perspective.
Therefore, the purpose of the following research is to identify the role of veggie labels on consumers’ purchase decision-making process. The goal is also to determine customers’ preferences regarding producer and third-party labels and their understanding of both. The results of the study highlight that consumers do pay attention to veg(etari)an certifications because they are useful. However, the findings also underline that labels are not clear enough on what they fully implicate, especially concerning the production process of veg products.
As a consequence, this study definitely proves that consumers today are calling for authentic and complete legal regulations, from governments or European organizations, to ensure the truthfulness of veggie products, from the source of the ingredients to the process of production. However, the research also implicates that labels as we know them for now may not be the most accurate formats for veg food goods.Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529157 Comment le digital pourrait transformer l’expérience client dans un contexte de distribution omnicanal ? / Léonore PETRY / 2019
PermalinkPermalinkPermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)
PermalinkPanorama 2019 : le guide de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2018)
PermalinkPermalinkPermalinkL’optimisation de l’expérience client dans la vente multicanale : Le cas Sephora / Joana BERTRAND / 2016
PermalinkPanorama : le guide 2017 de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2016)
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