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Management > COMMUNICATION
COMMUNICATIONSynonyme(s)Communication humaine Théorie de la communicationVoir aussi |
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Digital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? / Axel De SAINT VINCENT / 2018
Titre : Digital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? Type de document : Mémoire Auteurs : Axel De SAINT VINCENT Année de publication : 2018 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SPORT ; SITE INTERNET ; SPONSORING ; MEDIARésumé : During his research, the author realized that the investment in media rights from the GAFA will probably be very important in the coming years because it creates a really important engagement and the GAFA already started to make some test. He also realized that the consumption of fans really changed thanks to the digital revolution and the method to drive fan engagement in the sport industry rely nowadays increasingly on the digital and social media. Note de contenu : Bibliogr. p. 22 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484409 Digitalization and mutation of the wine sector in France : how the digitalization impacts the communication and marketing strategies of French wine sector? / Lise CHEVILLARD / 2018
Titre : Digitalization and mutation of the wine sector in France : how the digitalization impacts the communication and marketing strategies of French wine sector? Type de document : Mémoire Auteurs : Lise CHEVILLARD Année de publication : 2018 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; MARKETING STRATEGIQUE ; SITE INTERNET ; VIN SECTEURRésumé : This seminar paper aims at studying more the impacts of digitalization on wine sector in France. Please be aware that it will only focus my analysis on wines and not champagne because they are for me in terms of production, quality and image and therefore, communication strategies would differ. In my seminar paper, I will explain briefly different impacts on every step of wine making in general and focus specifically on Marketing and Communication strategies for the analysis part. I will detail below how wine sector has been profoundly impacted by digitalization with the boom of digital devices, the change of consumers ’behavior, the growth of online purchases and the democratization of websites and social networks. You will also find the main reasons why wine owners should adapt their communication strategies to digitalization. For the data collection, I chose to interview two actors of wine sector: one choosing to keep using only traditional communication channels and the other having adopted progressively digital communication channels. Both of them show that due to the lack of resources, small producers do not really have real communication strategies and do it without any specific action plan. In fact, both of my interviewees recognize the importance of having an online presence. Finally, I want to broaden my researches to study the potential impacts of digitalization to all the steps of wine making process for the next decade. What I have found is that the current situation is quite alarming since wine actors are not informed enough about technological disruptions and are not ready to face technological changes. Therefore, they will be even less prepared for coming years if any remedied solutions are taken. On the consumption plan, I wonder whether consumers are really aware of this situation and will accept the fact that wine is a symbolical and traditional product that it is normal for wine sector to be late in term of digital and technological changes. Note de contenu : Bibliogr. p. 29-31 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485190
Titre : Doing a Literature Review : Releasing the Research Imagination Type de document : Livre Auteurs : Chris HART Mention d'édition : 2nd ed. Editeur : SAGE PUBLICATIONS LTD Année de publication : 2018 Importance : 352 p. ISBN/ISSN/EAN : 978-1-5264-1921-7 Prix : 32 EUR Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ECRITE ; BIBLIOGRAPHIEIndex. décimale : 222.13 COMMUNICATION ECRITE Résumé : The ultimate guide to the ‘what’, ‘how’ and ‘why’ of literature reviewing, the second edition of the classic text shows how the literature review will unlock the full potential of one's research. In combining a critical, philosophical approach with an expertly selected body of practical examples, the Second Edition of Chris Hart's landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489336 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6336 222.13 HAR Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Doing Visual Analysis : From Theory to Practice Type de document : Livre Auteurs : Per LEDIN ; David MACHIN Editeur : SAGE PUBLICATIONS LTD Année de publication : 2018 Importance : 208 p. ISBN/ISSN/EAN : 978-1-4739-7299-5 Prix : 33 EUR Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION PAR L'IMAGE ; PHOTOGRAPHIE ; ESTHETIQUE INDUSTRIELLEIndex. décimale : 222.02 COMMUNICATION PAR L'IMAGE Résumé : Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. Note de contenu : Bibliogr. p. 195-202, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=367335 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6030 222.02 LED Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Free your pitch : créez des présentations percutantes Type de document : Livre Auteurs : Corine WAROQUIERS (1979-....), Auteur ; Sylvain BUREAU, Auteur ; Nicolas GROS (19..-....), Illustrateur Editeur : Pearson Année de publication : 2018 Importance : 155 p. Présentation : ill. Format : 15 cm ISBN/ISSN/EAN : 978-2-326-00190-9 Prix : 17 EUR Note générale : Bibliogr. p. 155 Langues : Français (fre) Mots-clés : Management
COMMUNICATION ECRITE ; CREATIVITE ; GESTION DE PROJETIndex. décimale : 651.73 Résumé :
Une méthode pour créer des présentations et maîtriser le storytelling. Trois étapes sont détaillées et illustrées, suivies de conseils adaptés au contexte et aux outils utilisés.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535201 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 059071 384 WAR Livre Library Campus de Reims Salle de lecture Disponible Grammaire progressive du français - Niveau débutant complet - CD / Maïa GREGOIRE / CLÉ INTERNATIONAL (2018)
PermalinkGrammaire progressive du français - Niveau débutant complet - Livre + Livre-web / Maïa GREGOIRE / CLÉ INTERNATIONAL (2018)
PermalinkPermalinkHow can video branded-content be shaped to increase brand engagement on YouTube? / Adèle SCHWANNER / 2018
PermalinkL'information télévisée à l'épreuve du numérique. Faut-il sauver France Télévisions ? / Robin LE PRETRE / 2018
PermalinkPermalinkPermalinkPermalinkPermalinkLes Neurosciences Cognitives Dans la Classe / ESF ÉD. (2018)
PermalinkLa privatisation de la culture est-elle conciliable avec la démocratisation culturelle ? / Elsa KLERLEIN / 2018
PermalinkQuelles synergies émanent de l'investissement des maisons de luxe en philanthropie ? / Clémence GAUDILLAT / 2018
PermalinkEn quoi l’essor des nouvelles technologies et d’Internet oblige-t-il les marques de luxe à repenser leurs politiques de marketing et de communication ? / Pauline RONCORONI / 2018
PermalinkPermalinkPermalinkLes stratégies de communication des marques afin de séduire la génération Y / Charlotte FOUREL / 2018
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