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LGBT+ Representation in She-Ra and the Princesses of Power / Laëtitia LE NAOUR / 2021
Titre : LGBT+ Representation in She-Ra and the Princesses of Power Type de document : Mémoire Auteurs : Laëtitia LE NAOUR, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
PRODUCTION ; CULTURE ; TELEVISIONRésumé : Questions of representation onscreen and off screen are thus becoming really important and part of the strategic considerations of production companies, though it is still far from perfect. And even if feminist and ethnic representations have been taken more into consideration in the recent years, LGBT+ representation, especially in children’s animation, still seems forgotten or really left behind.
In this paper, I’m gonna study LGBT+ representation. I will focus on the gender and sexual minorities that are gathered under the LGBT+ acronym.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538563 Luxury brands communication about heritage on instagram and Tiktok. How to communicate the notion of heritage from luxury brands on social networks: Comparative analysis of Instagram and TikTok. / Gabrielle CHARTIER / 2021
Titre : Luxury brands communication about heritage on instagram and Tiktok. How to communicate the notion of heritage from luxury brands on social networks: Comparative analysis of Instagram and TikTok. Type de document : Mémoire Auteurs : Gabrielle CHARTIER, Auteur Année de publication : 2021 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARQUE ; COMMUNICATION PAR L'IMAGE
EntrepriseRésumé : Covid pandemic reinforced the fact that physical approach to consumer cannot be the lonely brands’communication strategy. Of course, marketing digital expansion began before the pandemic. However,this proves the need to consider various aspects of communication: particularly through social media.The goal of this qualitative study is to explore how luxury brands communicate about their heritage on Instagram and TikTok. The analysis of actual practices enables to compare both social media. Further
field-based research aims to determine which are the most impactful practices and how luxury brands can convey their message about heritage. This seminar paper is based on documentary investigation, personal empirical observation on social media and 10 in -depth interviews. Globally, this reveals intrinsic distinctions between Instagram and TikTok in term of use, engagement, users’ preferences,and brands’ reputation. The study demonstrates the importance of heritage in luxury, as a purchase driver as luxury symbol. Literature address easily luxury heritage brands as theoretical notion. However few literature papers link heritage and social media. Instagram is the most mentioned due to its success and its engaging power. This paper is one of the first considering TikTok as a significant social media for luxury brands. As a comparative analysis between Instagram and TikTok, the study highlights how they can be complementary and how they reach various generations. This paper is particularly interesting for luxury brands looking for how they can deal with new social media platforms and new generations of potential consumers. This paper can help them to adapt their content and to create a sensibilization to heritage towards younger generations.Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539128
Titre : Marketing Management Type de document : e-book Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 16th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2021 Importance : 833 p. ISBN/ISSN/EAN : 978-1-292-40510-0 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUESRésumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554387 Relational attributions and remote working during covid-19 / Manon VALETTE / 2021
Titre : Relational attributions and remote working during covid-19 Type de document : Mémoire Auteurs : Manon VALETTE, Auteur Année de publication : 2021 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; CONDITIONS DE TRAVAIL ; RELATION ; TRAVAIL A DISTANCERésumé : The aim of this study is to analyze relational attributions and communication issues in remote work in the context of the pandemic. We suggested that the obligation for some firms, caused by the pandemic situation, to suddenly change their way of working, as they had to transition to remote work without a real preparation, creates difficulties. This situation can lead to a problem of communication between the members of teams and could be one of the causes of a lack of productivity and decreased performances. We also suggested that employees use the relational attribution to explain their failures in the context of remote work more than in a context of traditional work, because of the non-traditional way of working and, in some cases, of the lack of preparation by the firms. Finally, we suggested that workers, who practice hybrid working (remote working in alternance with traditional working) are more satisfied than workers at 100% remote working or 100% traditional working, and that they feel more effective. Interviews have been conducted to answer these questions. Results show that relational attributions were more present in remote work than hybrid work and traditional work, and that communication issues were more present in remote working than in traditional work. Solutions are proposed to help managers with this new way of working. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536788 Reunions, gamification et performance des entreprises. La gamification des réunions améliore-t-elle la performance des entreprises ? / Léa VANNIER BROCHEN / 2021
Titre : Reunions, gamification et performance des entreprises. La gamification des réunions améliore-t-elle la performance des entreprises ? Type de document : Mémoire Auteurs : Léa VANNIER BROCHEN, Auteur Année de publication : 2021 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
PERFORMANCE ; PRODUCTIVITE ; QUALITE DE VIE AU TRAVAIL ; REUNIONRésumé : La gamification est une solution innovante qui prend de plus en plus d’ampleur au sein des entreprises. Utiliser les concepts du jeu et les appliquer dans un contexte professionnel m’intriguait. J’ai donc voulu découvrir les tenants et aboutissants de cette nouvelle méthode. Dans mes recherches, j’ai remarqué que la gamification s’attaque aujourd’hui à un environnement particulier : les réunions d’entreprise. Ces dernières souffrent aujourd’hui d’impopularité car elles sont assimilées à une perte de temps. Or, elles sont une nécessité pour qu’une entreprise, un agrégat d’équipes, puisse se coordonner et performer. Je vis cette problématique chaque semaine au sein de l’entreprise où j’effectue mon alternance. J’ai donc voulu voir si la gamification des réunions allait pouvoir améliorer les réunions, et plus encore, améliorer la performance des entreprises. Pour ce faire, j’ai effectué une analyse littéraire pour comprendre précisément les différents enjeux des réunions et de la gamification seule puis appliquée aux réunions. Ensuite, j’ai interviewé Aurélien Ferry afin d’avoir un retour d’expérience sur son application de la gamification au sein des réunions qu’il anime. Au terme de ces recherches j’en ai conclu que la gamification des réunions avait un impact indirect sur la performance des entreprises. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538285 RTL 102.5 is going to launch a new multiplatform format on news: developing the strategy and product definition to be appealing for the young generation. / Elena COZZA / 2021PermalinkSmart grids et Green IT / Patricia PHAN VAN HO / 2021PermalinkPermalinkThe impact of the e-commerce in consummer behaviour. How does e-commerce impact the purchasing decisions of luxury consumers? / Charlotte MARTINELLI / 2021PermalinkThe power of art visuals in marketing advertising / Marie-Camille DAMBRE / 2021PermalinkThe role of cognitive biases in negotiation, using and managing cognitive biases to obtain the best possible agreement / Marc ELRIZ / 2021PermalinkThe shortcomings of cancel culture / Marion SIMART / 2021PermalinkWhat are the strategic and marketing challenges of innovation for original content made by video streaming services? / Clément DUFOUR / 2021PermalinkL’Asymétrie d’information entre une société-mère et ses filiales étrangères localisées dans des pays en développement : le cas de l’Afrique sub-saharienne / Léonie PERSON / 2020PermalinkAugmented reality, a new awareness-raising lever for great causes ? / Clara MICHAUD / 2020Permalink
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