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Management > GESTION DE LA PRODUCTION > LOGISTIQUE > ORDONNANCEMENT > ACHAT > APPEL D'OFFRES
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Purchasing and Supply Chain Management / Robert M. MONCZKA / CENGAGE LEARNING (2020)
Titre : Purchasing and Supply Chain Management Type de document : Livre Auteurs : Robert M. MONCZKA ; Robert B. HANDFIELD ; Larry C. GIUNIPERO ; James L. PATTERSON Mention d'édition : 7th ed. Editeur : CENGAGE LEARNING Année de publication : 2020 Importance : 800 p. ISBN/ISSN/EAN : 978-0-357-44214-2 Prix : 68 EUR Langues : Anglais (eng) Mots-clés : Management
ACHAT ; GESTION DES STOCKS ; LOGISTIQUEIndex. décimale : 141.22 ACHAT Résumé : Cet ouvrage présente le rôle critique de l'achat dans la chaîne d'approvisionnement et propose des études de cas. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535248 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 055659 658.7 MON Livre Library Campus de Reims Salle de lecture Exclu du prêt 055660 658.7 MON Livre Library Campus de Reims Salle de lecture Disponible J6879 141.22 MON Livre Library Campus de Rouen Salle de lecture Disponible J6878 141.22 MON Livre Library Campus de Rouen Salle de lecture Exclu du prêt Research on Luxury Fashion Brand’s Social Media Marketing Impacts on Customer Relationship and Purchase Intention / Lin XU / 2020
Titre : Research on Luxury Fashion Brand’s Social Media Marketing Impacts on Customer Relationship and Purchase Intention Type de document : Mémoire Auteurs : Lin XU, Auteur Année de publication : 2020 Importance : 48p. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; CONFIANCE ; CONSOMMATEUR ; RELATIONRésumé : Owing to the rise of Internet technology, social media has become the vital part of corporate due to its low cost, fast speed, stability and its close to social networks and customers. Social Media Marketing is an interactive model that can resonate among consumers. What’s more, luxury brands’ social media marketing strategies can increase the public’s understanding of the brand and improve brand loyalty.
Nowadays, more and more luxury brands are paying high attention on Social Media Marketing, so it is needed to use quantitative research methods to study the impacts of social media on luxury brands.
This paper designs a questionnaire on the questionnaire satellite and distributes it to different interviewees. Then, stata15.0 was used to do regression analysis to study the relevance between H1, H2, H3, especially the mediating effect. Finally, I come to the conclusion that SMM(social media marketing) of luxury brands is a very useful marketing method. All affecting factors in SMM of luxury brands have positive impacts on customer relationship and purchase intention, while the influence of entertainment variable is greater than any other attribute. Trust is highly related to purchase intention.Programme : MSc Supply Chain Management Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534351 The influence of social media marketing activities in purchase intention of millennial consumers / Brenda Joanna FAJARDO LUIS / 2020
Titre : The influence of social media marketing activities in purchase intention of millennial consumers Type de document : Mémoire Auteurs : Brenda Joanna FAJARDO LUIS, Auteur Année de publication : 2020 Importance : 46 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
MARKETING ACHAT ; CONSOMMATEUR ; ACHATRésumé : In line with the current fast growing trend of using social media marketing (SMM) activities among brands and the variety of social networking advertising categories that exist nowadays; this research aims to examine the effectiveness in purchase intention of millennial consumers through an experimental study. The model will also test the partial mediating role of brand equity and the analysis of age and social media usage in this relationship. 118 participants answered an online survey in Qualtrics that measures purchase intention of respondents toward two stimuli; influencer’s recommendation and digital content on official brand social networking accounts. In order to reduce bias caused by previous brand attachment, two brands were taken into consideration in this experiment, in which one brand was randomly assigned to each participant. It was demonstrated that social media marketing content has direct relationship on building brand equity through engagement content, and consequently, brand equity triggers purchase intention in millennial consumers. Moreover, this study reveals that the impact of age and social media usage does not affect the relationship of purchase intention after being exposed to social media content. Finally, it was found, under the demographic conditions of this research, that the positive effect of purchase intention is stronger in digital content generated by brand social networking accounts than influencers endorsement.
The findings of this study can enable brands to have a better landscape of future purchase behaviour of their millennial consumers, as well as, provide a guidance to manage their marketing efforts more efficiently.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534287 The role of the purchasing function in the development of Industry 4.0 / Deva SOUBRAMANIANE / 2020
Titre : The role of the purchasing function in the development of Industry 4.0 Type de document : Mémoire Auteurs : Deva SOUBRAMANIANE, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; EVALUATION D'UNE ENTREPRISE ; EVOLUTION ; INDUSTRIERésumé : The purpose of this Seminar Paper is to explain Industry 4.0 is disrupting European companies and their organizations.
Indeed, this new industrial revolution which is characterized by the fusion of physical and virtual assets is now pushing companies to have a different approach which might completely modify the current organizations of the companies.
This potential new type of organization will change the way companies create value.
So, we decided to learn more about how companies will create value in the next years.
It appeared that the purchasing function represents a huge potential for companies to create value and to have a huge competitive advantage.
That is why we decided to deepen this point and identify the role of the purchasing function in the years to come.
In order to do so, we first studied the characteristics of Industry 4.0 and then identified the impacts that this new industrial revolution can have on the purchasing function.
To have a better vision of these impacts, we decided to conduct a survey of 16 buyers.
The results obtained are showing precisely what impacts the Industry 4.0 will have on the function.Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529805 What factors affect online impulse buyibg during the shopping festivals / Ze WANG / 2020
Titre : What factors affect online impulse buyibg during the shopping festivals Type de document : Mémoire Auteurs : Ze WANG, Auteur Année de publication : 2020 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; INTERNET ; COMPORTEMENTRésumé : Since the 21st century, online impulse buying has attracted more and more scholars' attention.
The present research aims to examine what factors affect online impulse buying during the
shopping festivals. Building on prior literature, this study adopted the most appropriate
research method for the research problem which is the semi-structured interview. Hence, the
research is qualitative, enabling researchers to obtain more detailed and profound responses.
Thirteen interviews were conducted. Respondents contain both male and female, age from 20
to 50. The findings demonstrated that four types of factors have strong effect on online
impulse purchasing during shopping festivals, which are marketing factors, website factors,
situational and product related factors and emotional factors. Within marketing factors, there
are sales promotion, discount and network marketing; within website factors, there are visual
appeal, payment convenience and ease of use of website; within situational and product
related factors, there are presence of peers, social influence, festive atmosphere, delivery time
and product category; within emotional factors, there are impulse buying tendency, instant
gratification and variety seeking. The study also discussed in detail how these factors affect
consumers' online buying behavior during shopping festivals. Implications for companies are
also presented in this paper.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531699 PermalinkCategory Management in Purchasing / Jonathan O'BRIEN / Kogan Page (2019)PermalinkAgency Theory and Sustainability in the Global Supply Chain / Emanuela DELBUFALO / SPRINGER INTERNATIONAL PUBLISHING AG (2018)PermalinkComment améliorer la transparence des aspects éthiques et réduire l’exploitation humaine dans les chaînes d’approvisionnement des géants mondiaux ? / Ciara MAHER / 2018PermalinkGéopolitique de l'alimentation / Gilles FUMEY / Paris : SCIENCES HUMAINES (2018)PermalinkHow the consumers’ characteristics influence the process of purchasing in responsible companies. / Marco MENNA / 2018PermalinkPurchasing and Supply Chain Management / Arjan J. VAN WEELE / CENGAGE LEARNING (2018)PermalinkPermalinkPermalinkStratégies d'achat / Jean NOLLET / Aix-en-Provence : PRESSES UNIVERSITAIRES DE PROVENCE (2018)PermalinkSupplier selection criteria in the French public purchasing / Quentin BOUTRY / 2018PermalinkSupplier selection in the automative industry / Anaïs LEMENAGER / 2018PermalinkPermalinkPermalinkThe use of blockchain in the field od supply chain management and purchasing / Gabriel SERRANO / 2018PermalinkTome 1. Le guide agences 2018 / STRATEGIES / Paris : STRATEGIES (2018)PermalinkAcheter localement ou à distance : quelles tendances de sourcing géographique chez les équipementiers automobiles de pre-mier rang, et quel impact en termes de supply chain ? / Britta PFEFFER / 2017PermalinkComment améliorer les processus d’achats tout en réduisant les différences culturelles ? / Alexandre BILLET / 2017PermalinkComment s'aborde la négociation en achats dans le secteur de l'industrie ? Un parallèle ou un fossé entre la théorie et la réalité ? / Clara COUDERT / 2017PermalinkConcevoir une offre de transport public / Geneviève ZEMBRI-MARY / TERRITORIAL EDITIONS (2017)Permalink
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