| Titre : |
Stress and mHealth apps for mindfulness meditation: A cross-country comparison : Innovative solutions for consumer health and well-being |
| Type de document : |
Mémoire |
| Auteurs : |
María José PLAZAS SANDOVAL, Auteur |
| Année de publication : |
2020 |
| Importance : |
61 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
SANTE ; POPULATION ; APPLICATION MOBILE
|
| Résumé : |
Background Named by the World Health Organization as “The Health Epidemic of the 21st
century”, stress affects the worldwide population indistinctly of their context and conditions.
Expensive and limited treatments for it have led to the emergence of mindfulness meditation
applications (MM apps) as an alternative way of treatment to enhance wellbeing. Current
investigation has focused on effectiveness, specific populations and has not involve priority
decisions such as the willingness of people to incorporate this mechanism as a different way
to reduce stress.
Methods A cross-national online survey was conducted: two hundred and fifty-seven people
from Colombia and France participate on it. Divided in three sections -stress, familiarity with
mindfulness meditation, experience with MM apps- with unique, multiple, and Likert-scale
type questions, the questionnaire was distributed during one month through social media.
Results Stress source, frequency, experience, and mechanisms to manage it are greatly
common among countries. Short-term engagement, duration and frequency of use are
similar too. Colombians who had use a MM app perceive greater improvement in their
wellbeing than French, and are also more likely to introduce to their life’s MM apps as an
alternative way to reduce stress and enhance wellbeing.
Conclusion The present study is a contribution to the investigations related with stress and
mHealth applications, and it is the starting point for marketers to evaluate if this kind of
applications that are offered as an only global mechanism fit each country’s needs. |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Marketing - Parcours Brand Development |
| Permalink : |
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