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An exploratory study on consumer perceptions and motivations of luxury NFTs / Hiremath GOURI / 2023
Titre : An exploratory study on consumer perceptions and motivations of luxury NFTs Type de document : Mémoire Auteurs : Hiremath GOURI, Auteur Année de publication : 2023 Importance : 41 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TECHNOLOGIE ; INTERNET ; INDUSTRIE DU LUXE SECTEURProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581750 Barriers to adoption of the third-party marketplace model for luxury brands / Cathryn MCEACHERN / 2023
Titre : Barriers to adoption of the third-party marketplace model for luxury brands Type de document : Mémoire Auteurs : Cathryn MCEACHERN, Auteur Année de publication : 2023 Importance : 41p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; INDUSTRIE DU LUXE SECTEUR ; COMPORTEMENT DU CONSOMMATEURRésumé : In the dynamic digital landscape, brands worldwide are facing increasing pressure to innovate. While marketplaces are gaining momentum across various industries, the luxury industry remains relatively traditional. This study addresses the limited research on barriers to entry for luxury brands in the third-party marketplace model and examines how their reputation and user experience expectations influence consumers' willingness to shop on this new channel. The research question explores whether luxury brands can leverage the third party marketplace model while maintaining user experience expectations. Through a combination of quantitative and qualitative methods, this study identifies significant barriers from both the consumer and brand perspectives. The analysis reveals that consumers perceive higher prices on marketplaces and face challenges in replicating the luxury experience online. However, concerns regarding authenticity and seller responsibilities did not emerge as significant barriers. These findings suggest that consumers generally have an open attitude towards luxury brands adopting the third-party marketplace model, but careful consideration of potential barriers is crucial for a smooth transition. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581978 Counterfeiting in the luxury sector / Laura COURANT / 2023
Titre : Counterfeiting in the luxury sector Type de document : Mémoire Auteurs : Laura COURANT, Auteur Année de publication : 2023 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; CONTREFACON ; POUVOIR D'ACHATProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581748 Dans le monde du luxe, quelle est l'importance du marketing expérientiel et qu'est-ce qui détermine son importance pour le consommateur ? / Mattea RAIMONDI / 2023
Titre : Dans le monde du luxe, quelle est l'importance du marketing expérientiel et qu'est-ce qui détermine son importance pour le consommateur ? Type de document : Mémoire Auteurs : Mattea RAIMONDI, Auteur Année de publication : 2023 Importance : 62 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; MARKETING EXPERIENTIELRésumé : Ce mémoire vise à étudier le comportement et les préférences des consommateurs en matière d'achat de produits de luxe. Plus précisément, il s'agit d'identifier, si elles existent, les caractéristiques des consommateurs qui les conduisent à être plus sensibles au marketing expérientiel et donc à les privilégier parmi les facteurs discriminants qui les guident dans leur expérience d'achat. Les données nécessaires seront collectées par le biais d'une enquête conçue et réalisée spécifiquement pour capter les comportements et préférences inconscients, sans influencer les réponses. Pour ce faire, d'autres leviers clés du marketing mix seront pris en compte, tels que : la marque, la qualité et un levier indispensable dans tout domaine, à savoir le prix. Au préalable, il convient d'analyser ce qui a été étudié jusqu'à présent dans ce domaine, ainsi que les caractéristiques générales du levier et de son marché cible, ainsi que de sa clientèle. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581691 Effects of purchasing luxury fashion goods on cusumers social approval feeling / Marie LEROY / 2023
Titre : Effects of purchasing luxury fashion goods on cusumers social approval feeling Type de document : Mémoire Auteurs : Marie LEROY, Auteur Année de publication : 2023 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; MARKETING ACHATRésumé : Luxury consumption has become a common phenomenon in today’s society, with consumers increasingly using these items to express their social status and seek approval from their peers. This
research provides valuable insights on the understanding of the psychological mechanisms that underlie this behavior. A qualitative study was conducted to understand the motivations linked with the purchase of luxury products, the impact of social approval, and the differences which can occur within social norms or cultures. It seems that the main motivations are linked with the high quality and durability of the product, as well as the uniqueness of the item and the status that comes along with it. Also, it has been shown that social approval highly influences luxury goods consumption, even unconsciously. The study offers useful recommendations for luxury firms and marketers who wish to satisfy customers' desire for social acceptance through luxury purchase. Companies may successfully adjust their marketing strategies to align with their target audience by understanding the emotional requirements and motivations of their consumers. The research also highlights the emotional rewards associated with owning luxury items, and the effects post-consumption, which are mostly positive on the short-term but can transform into guilt and regret, mostly due to financial reasons.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581964 Une enquête et une analyse sur le Metaverse et les Nfts, et leur impact sur la notoriété, l'engagement et la stratégie numérique des marques de luxe sur la notoriété, l'engagement et la stratégie numérique des marques de luxe. / Rebecca Catherine MONTAUT / 2023PermalinkHow could Blockchain revolutionize and benefit the luxury sector ? / Chloé MONTAIGNE / 2023PermalinkHow do consumers perceive and respond to luxury fashion brands' presence in the metaverse ? / Maya FUJIKI / 2023PermalinkHow has supply chain complexity been evolving since the 2010s, becoming one of the main concerns the luxury industry must deal with? / Mathilde BOULOT / 2023PermalinkHOW SHOULD FINE WATCHMAKING ADAPT ITS PRODUCT OFFERING IN RESPONSE TO THE DIGITALIZATION OF ITS SECTOR? / Julie-Anne MARCOT / 2023PermalinkHow to create online customer experience in the lingerie industry when it comes to digital purchasing? / Quitterie BIZOUARD / 2023PermalinkHow to enhance creativity in the luxury product development ? / Eva KIRAKOSYAN / 2023PermalinkL'impact du scoring de durabilité sur la performance financière des entreprises mondiales du secteur du luxe. / Caoimhe GILMARTIN / 2023PermalinkLuxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin / Chloé MATHIEU / 2023PermalinkL'opulence Digitale Dévoilée : Une étude comparative des industries du luxe et de leur impact sur l'expérience client. / Cliona JORDAN / 2023PermalinkSustainability practices in the luxury fashion industry : a case study of Gucci and Dior / Diane CATIMEL / 2023PermalinkThe effects of brand storytelling and luxury jewelry indoor shopping experience on luxury brand retention and loyalty in Taiwan (cross-culture comparison between Taiwan and France) / Wenping LIN / 2023PermalinkThe impact of the use of digital technologies on consumers’ perceptions of luxury brands / Marie Joe GEAGEA / 2023PermalinkThe power of Social Networks: How Luxury Brands can adapt to evolving Consumer trends while maintaining their Exclusivity? / Angèle CHESNEAU / 2023PermalinkThe role of artification in experiental marketing for luxury brands / Clara MIRRE / 2023PermalinkTo what extent do the physical elements of a jewellery brand's identity distinguish luxury brands from accessible brands ? / Aurélia BARRIOL / 2023PermalinkTo what extent has gemstone traceability improved the transparency of jewellery houses regarding the customer experience ? / Salomé RYCKEBOER / 2023PermalinkTo what extent the sustainability goes beyond a purely marketing exercice to a business strategy in the luxuxry industry ? / Justine ANTOYE / 2023PermalinkWhat are the factors influencing consumers in their perceptions of brands inclusiveness for all morphologies ? / Aude FLAMENT / 2023PermalinkWhat are the financial and environmental impacts of implementing the Natural Capital Accounting (NCA) method for companies in the luxury sector? The case of Kering's EP&L / Léa MONTIER / 2023PermalinkWill the metaverse shift the notion of luxury ? / Hachem GADDOUCH / 2023PermalinkBody inclusivity: myth or reality? / Eugénie GUIMIER / 2022PermalinkBrand extensions in the experience economy era. The trend of luxury fashion brands entering theHospitality world. How does the brand perception of Bulgari Hotels compare to that of Bulgari stores? / Laura GIUSSANI / 2022PermalinkCelebrity endorsements and their influence on purchase intentions of fast-moving consumer goods: a study to analyse the influence of celebrities in the fmcg industry / Reetam GHOSH / 2022PermalinkLes diamants sont-ils vraiment éternels ? / Abigail Sky COATES / 2022PermalinkDoes the new alliance between rap music and fashion luxury brands have an influence on consumer buying behavior ? / Gamze SOYLU / 2022PermalinkHow can luxury brands attract and engage with Generation Z through Social Medias? / Tiphaine DAUDET / 2022PermalinkHow can luxury brands engage in e-commerce while preserving their product scarcity and the premium customer experience? / Sofia FATES / 2022PermalinkHow can watchmaking companies position themselves and adapt to the current environmental and social contexts and their challenges? / Alexis BARKER / 2022PermalinkHow do consumers perceive the art-luxury relationship and the societal commitments of luxury houses through artistic foundations? / Perrine GARDIEN / 2022PermalinkHow should luxury cosmetic brands emphasize more on their sustainable engagements in order to gain competitive advantage? / Sofia SILVA RODRIGUES / 2022PermalinkHow the streetwear has impacted the fashion industry? / Paul BLANQUET / 2022PermalinkHow to create effective differentiation in the context of intangible service industry? A specific focus on French luxury hotels and on pre-choice differentiation through e-reputation. / Julie KOT / 2022PermalinkHow to implement Memetic Power in Luxury Fashion Communication Strategies? / Marco SALCINI / 2022PermalinkHow will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era? Post-covid drivers of luxury automotive industry. / Léa DOS REIS SILVA / 2022PermalinkL'impact du marketing des médias sociaux sur l'attitude des consommateurs à l'égard des marques : une étude des marques de luxe dans le monde digital / Duffy SAOIRSE / 2022PermalinkLuxury: a bargain for the gaming industry. Why are gamers turning to luxury brands that enter the metaverse? / David BONDIN-DALLERA / 2022PermalinkRetailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022PermalinkShould online visual merchandising be given more importance as an emotional transmitter for Gen Z and millennials, rather than in-store visual merchandising these days? / Marie-Juliette LOUVET / 2022PermalinkThe creation of a consumer community through the renewal of a luxury brand / David NONROY / 2022PermalinkThe increasing use of social media and influencer marketing in th luxury sector / Antoine HABAY / 2022PermalinkThe stakes of the omnichannel business model in the luxury goods industry / Adèle FOREST / 2022PermalinkTo what extent have important values to Gen Z, such as diversity, equity, and inclusion, been challenging for luxury brands to adopt? / Kéomaly VEOPRASEUTH / 2022PermalinkWhat are gamers' perceptions of luxury brands and video games collaborating? / Sarah WALSH / 2022PermalinkWhat are the controversial aspects of luxury fashion brands trying to adopt a sustainable strategy? And how can they improve their strategies to have a better social and environmental impact? / Fanny GUILLEMOT / 2022PermalinkWhat are the reasons why people buy and are increasingly interested in luxury pastries? / Agathe DUCRON / 2022PermalinkWhat is the impact of pop-up stores on the image of fashion luxury brands? / Lisa BERREBI / 2022PermalinkWhat makes brand storytelling effective in luxury retail? Storytelling, sales advisors and luxury consummers in retail. / Carla-Marie DACH / 2022PermalinkWhat makes the Chinese Haute Couture market and its customers unique since the Covid-19 pandemic? / Raphaël CAZIER / 2022PermalinkArt and luxury. What are the limits of the artification strategies of luxury companies? / WEISGERBER CLOÉ / 2021PermalinkLes bijoux en Or : les dessous de l’éclat / Farah MAHBOUB / 2021PermalinkComment les entreprises de luxe peuvent-elle maintenir une bonne relation-clientèle dans un commerce cross-canal en forte augmentation ? / Madelaine MINDIOLA FARAH / 2021PermalinkLa création de valeur des marques de luxe accessible dans le contexte de la crise sanitaire : le cas des marques de maroquinerie. / Audrey GRAVIER / 2021PermalinkDans quelle mesure les emprunts obligataires comme les green bonds sont-ils un potentiel de croissance dans le marché du luxe Français / Carla MONTERO RANC / 2021PermalinkEffect of the use of influencers in luxury brand's marketing strategies on the luxury customers' perception of luxury brands / Charlotte AZEMA / 2021PermalinkL'évolution de la mode et de la haute-couture suite à la pandémie / Adèle CABROL / 2021PermalinkHow covid-19 accelerated the online retailization in the luxury sector ? / Etienne RICHEUX / 2021PermalinkHow іs mіllennіal culture drіvіng the luxury chіldrenswear market? / Alba SPINELLA / 2021PermalinkLuxury brands caught between scarcity and massification: how can luxury brands recreate value for their customers through Artketing? / Victoria STEINHART / 2021PermalinkOpen Innovation: challenges of the Luxury Sector / Hanaëlle BARNET / 2021PermalinkPre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? / HABRE CHLOÉ / 2021PermalinkRelationship marketing and digitalization. How relationship marketing can adapt to the digital age? / Céline RENNARD / 2021PermalinkSustainability in Luxury : consumer perception in the era of COVID -19. How did the COVID-19 crisis changes the luxury consumer attitude regarding sustainable concerns? / Chloé MARTIN / 2021PermalinkThe digital integration in the luxury brand experience / Prisca VAN ROBAIS / 2021PermalinkThe impact of covid 19 on the luxury industry / Pich Pagna SAM / 2021PermalinkThe impact of the second-hand retail marketon the luxury fashion branding image for millennial and Gen Z ? / Camille DELMAS / 2021PermalinkWhat is the relation between the demand planning process and the low inventory moves within the luxury goods sector? / Thibaut CHABIN / 2021PermalinkL'avenir est féminin : Quel avantage le leadership des femmes peut-il apporter à l'industrie internationale de la mode et du luxe / Agata WOLSKA / 2020PermalinkBetween fascination and rejection, how do consumers perceive luxury brands despite the existence of counterfeits? / Allan KARSENTY / 2020PermalinkComment rester dans les fondamentaux du luxe face à la tentation de croissance dans un contexte où la demande ne cesse de croître / Bilge AYDOGAN / 2020PermalinkCommunication digitale aux jeunes consommateurs de luxe dans l'industrie de la mode / Corinne MOSHER / 2020PermalinkLes facteurs clés qui impactent la préférence de marque des Chinois dans le secteur du luxe / Xinyue GE / 2020PermalinkFuture Luxe: What's Ahead for the Business of Luxury / Erwan RAMBOURG / 2020PermalinkHow can a luxury hotel create a sustainable customer experience that will attract a new generation of costumers without a big budget / Denise ZOTTI / 2020PermalinkHow do the French Generation Z perceive conspicuous consumption consumers? / Eugénie GUESSANT / 2020PermalinkHow luxury companies have to adapt their supply chains to meet e-customers’ expectations / Mathilde BOCLET / 2020PermalinkHow Luxury Fashion Brands Can Integrate Sustainability Across Their Textile Supply Chains and How Developing Countries like Morocco Offer Great Potential For Innovation / Ghalia BERRADA / 2020PermalinkL'importance d'Instagram dans le secteur de la mode / Silvia PELLEGRINO CASALE / 2020PermalinkLocation and purchase conditions: investigate the consumer’s proneness to buy counterfeit luxury products / Yanelle BENYOUNES / 2020PermalinkLe luxe à l’ère numérique : Comment l’émergence de la génération du millenium a changé les stratégies et les pratiques des marques de mode de luxe / Ross DOOLAN / 2020PermalinkLuxury Brands in travel retail : Airports & the omnichannel strategy / Silvia Victoria RIVAS MÉNDEZ / 2020PermalinkLuxury unlocked the key to mastering luxury brands in a disupted era / Susanna NICOLETTI / 2020PermalinkMedierraneo Pelle srl production optimization / Carlotta CETRULLO / 2020Permalink« Origin, transformation and representation of exotic skins and furs in the luxury industry: between fascination and resistance, how consumers’ moral judgment impacts final perception of the brand? » / Clémence VILT / 2020PermalinkShould the communication of luxury cosmetics brands be more focused on products composition and the environment? / Chloé CHAIGNEAU / 2020PermalinkThe Evolution of “Beauty Feminine Conceptions” and “Body Image” in a Digital Era: Generation X and Millenials face to the Fashion Industry / Marine AUDRENO / 2020PermalinkThe impact of Blockchain technology on customers’ Willingness To Pay for second-hand luxury products / Khadija EL AMRAOUI / 2020PermalinkTowards understanding deadstock: post production waste and its current solutions within luxury fashion companies / Laura DE NAPOLES FRANCA DORIA / 2020PermalinkWhy do some customers buy counterfeit luxury goods exclusively when travelling? / Arthur GUILLEMOT / 2020PermalinkAttitude of Japanese millennials toward French luxury brand consumption / Junko USUI / 2019PermalinkL’éco-luxe : une étude des liens entre la démocratisation du luxe et l’orientation des acteurs du marché vers le développement durable / Simona MEZZADRI / 2019PermalinkHeritage as an enabler of strategic reconfigurations: Evidence from luxury fashion companies / Dinara VOLCHKOVA / 2019PermalinkHow can luxury brands balance between authenticity and innovation in order to thrive among millennials? / Lamia BADRI / 2019PermalinkHow can luxury fashion brands build authenticity via Instagram? / Quentin BRUMARD / 2019PermalinkHOW DO LUXURY BRANDS SHOULD ENGAGE WITH MILLENNIALS ON SOCIAL MEDIA VIA THE BRAND CONTENT? / Jasmine CHORTANI / 2019Permalink
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