| Titre : |
How to make GDPR a selling argument for service and information technology companies? |
| Type de document : |
Mémoire |
| Auteurs : |
Marine DENIS, Auteur |
| Année de publication : |
2023 |
| Importance : |
18 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
BASE DE DONNEES ; SOURCE DE L'INFORMATION ; ENTREPRISE
|
| Résumé : |
To answer my research question and verify my hypotheses, I first conducted a qualitative study and then a quantitative study. I followed a clear procedure for each method in order to collect the necessary data. As mentioned above, I began my research with a qualitative study. To carry it out, I chose to conduct individual semi-structured interviews. As I had explained, this type of interview was more effective than an open interview because the questions were more precise and allowed for a more targeted exchange with the participants. Thanks to this choice, I was able to delve deeper into their perception of the GDPR and their advice, while allowing them to respond freely. |
| Programme : |
MSc Marketing French Excellence |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581932 |
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