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Adapting business model canvas in the internationalization process of cosmetic companies: opportunities and challenges / Alice SIMMINGER / 2023
Titre : Adapting business model canvas in the internationalization process of cosmetic companies: opportunities and challenges Type de document : Mémoire Auteurs : Alice SIMMINGER, Auteur Année de publication : 2023 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; INTERNATIONAL ; STRATEGIERésumé : The idea of this dissertation proposal comes from an observation I did during my last internship in a French cosmetic brand. I observed and understood the approach of their international development process and the fact, they have no other choice to meet success than to adapt their channel distribution according to the local market. On the other hand, as a customer I observed how luxury cosmetics brands may enter a new market differently. In overall luxury brands have a sufficiently strong image to maintain their original business strategy Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581913 Cosmetics industry : at a time when environmental awareness is rising, how can companies increase the sustainability of their packaging while remaining attractive to consumers ? / Mathilde GIURIANI / 2023
Titre : Cosmetics industry : at a time when environmental awareness is rising, how can companies increase the sustainability of their packaging while remaining attractive to consumers ? Type de document : Mémoire Auteurs : Mathilde GIURIANI, Auteur Année de publication : 2023 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLIENT ; COSMETIQUE ET PARFUMERIE SECTEUR ; DEVELOPPEMENT DURABLERésumé : The awareness of the populations and the politicians regarding the climate issues and especially regarding the accumulation of single-use waste affects all markets and especially the cosmetics market. The aim of this dissertation is to understand why and how professionals in the
cosmetics sector must adapt their way of thinking about their packaging in order to be more responsible while continuing to attract consumers. The objective is to find a balance between, on the one hand, understanding how to create the most sustainable packaging possible while respecting the constraints imposed by the sector and, on the other hand, analyzing consumers' buying behavior and understanding what makes a package attractive. This work will help companies in the industry
establish a long-term strategy for their packaging and marketing objectives immediately, as well as assist Marketing Managers and Product and Packaging Development Managers in creating the design of their future packaging.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581701 Ethics in the cosmetic industry / Elise LEVY / 2023
Titre : Ethics in the cosmetic industry : How has the emergence of the “Clean beauty” philosophy impacted the cosmetic market for the past decade? Type de document : Mémoire Auteurs : Elise LEVY, Auteur Année de publication : 2023 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; TENDANCE ; INFLUENCEURRésumé : In a global warming context and along with growing concerns about environmental, ethical and health matters, consumers are demanding more efforts from brands when it comes to the production of responsible cosmetics. Also known as “clean beauty”, this movement – which has in fact started during the 20 th century but has emerged under this
new name for the past decade – aims at promoting products formulated without controversial ingredients and manufactured without malpractices. This trend thus appears to be the exact opposite of greenwashing as it stands for real standards and kept promises, for the sake of the planet and the humans’ wellbeing. More and more customers all over the
globe seem to be willing to transition towards a “cleaner” cosmetic consumption, as long as they are educated about its benefits. Research on consumer behavior and purchase habits in the cosmetic sector has been conducted in many countries, but few studies were done in France – resulting in a lack of actual knowledge of the French decision-making in cosmetics buying. This work thus focuses on understanding the growing need for clean cosmetics all over the world and how companies are adapting their current offer and practices, as well as studying the French customers and their behavior towards this ongoing trend.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581934 THE CONTRIBUTION OF PHYSICAL APPEARANCE AND INSTAGRAM TO THE GROWING INTEREST FOR ANTI-AGING PRODUCTS AMONG YOUNG WOMEN / Honorine DIEPPE / 2023
Titre : THE CONTRIBUTION OF PHYSICAL APPEARANCE AND INSTAGRAM TO THE GROWING INTEREST FOR ANTI-AGING PRODUCTS AMONG YOUNG WOMEN Type de document : Mémoire Auteurs : Honorine DIEPPE, Auteur Année de publication : 2023 Importance : 29p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; COSMETIQUE ET PARFUMERIE SECTEUR ; PRODUIT D'HYGIENE SECTEURRésumé : Youth and beauty have been an important concern for women for a long time (Berry, 2021). Indeed, taking care of one’s appearance and apply substances to the skin are habits shared by many women. Nowadays, middle-aged, and old women are not the only concerned about wrinkles and skin damage, young women in particular start using anti-aging products at a younger age than the previous generations. While there are several reasons for the increasing interest for anti-aging products, social media, and physical appearance play a crucial role in shaping young women’s attitudes towards aging and skin. Social media has become a dominant force for the beauty industry, with the possibility to reach million users turning to platforms such as Instagram. Cosmetics brands may take advantage of this phenomenon to target a young audience. According to a study from Hootsuite in 2022, 61% of Instagram’s advertising audience is aged 18 to 34, which can be an opportunity for these brands, and which corresponds to the target we are interested in. Numerous studies have examined the relationship between physical appearance and anti-aging products, revealing a strong correlation between the two.This paper explores how we can explain the growing interest for anti-aging products among young women. This study will focus on Instagram and Physical appearance, that are likely to contribute to this interest. It will help understanding young women’s behaviour towards anti-aging products and could serve as a recommendation to beauty brands. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581959 The impact of social media virality on consumer behavior in the cosmetic industry / Ilona ATTHAR / 2023
Titre : The impact of social media virality on consumer behavior in the cosmetic industry Type de document : Mémoire Auteurs : Ilona ATTHAR, Auteur Année de publication : 2023 Importance : 49p. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; COSMETIQUE ET PARFUMERIE SECTEUR ; TENDANCERésumé : The advent of social media has induced a revolutionary transformation in the way consumers communicate and assimilate information, giving rise to a remarkable phenomenon known as social media virality. Viral content has the power to rapidly spread across online platforms, capturing the attention of millions and influencing consumer behavior. The recent platform Tik Tok has effectively taken advantage of this virality aspect through its advanced algorithms to create buzz. The cosmetic industry has been among the major beneficiaries of this platform, experiencing a significant transformation in the digital era. Social media platforms have becomeinfluential spaces for product discovery, recommendation, and review. The widespread sharing of cosmetic-related content, such as makeup tutorials, product reviews, and beauty tips, has propelled certain brands into the realm of virality. This has resulted in an unprecedented level of exposure, generating immense interest and curiosity among consumers. Hence, the objective of this research paper is to explore the influence of social media virality on consumer behavior within the cosmetic industry, shedding light on the implications for researchers and marketers. Moreover, this study seeks to investigate the various factors which can impact two behavioral intentions crucial to the the consumer’s decision-making process, namely brand attitudes and purchase intention. With the goal of measuring these relationships, a quantitative approach was used, and hypotheses were formulated. An online questionnaire was launched and reached a total of three hundred and thirty-two participants through convenience sampling, which allowed to draw generalizable findings to a certain extent. To assess the hypotheses, linear regression statistical tests were conducted. The findings revealed that participants pay particular attention to the recommendations of opinion leaders, or specifically beauty influencers when considering buying a viral cosmetic product. Most importantly, the results showed that the virality aspect itself has a significant impact on purchase intention, which could be further amplified with positive cosmetic brand attitudes. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581926 THE ROLE OF PROCUREMENT IN A MATERIALS SUPPLY CRISIS / Claire ETIENNE / 2023PermalinkTo what extent will the introduction of the metaverse in the cosmetics industry change consumer habits ? / Margot ROBIC / 2023PermalinkWhat are the consumption experiences assocciated with online purchases of counterfeit perfumes, and what are the motivations and factors that could influence this practice among consumers ? / Mélissa LESAGE / 2023PermalinkWhat are the factors affecting Taiwanese consumers' intention to use towards the AR function provided by cosmetic e-commerce website ? / Ching-Ya PENG / 2023PermalinkWhat are the important factors consumers take into consideration when purchasing vegan cosmetics ? / Jivika LILLANEY / 2023PermalinkBody inclusivity: myth or reality? / Eugénie GUIMIER / 2022PermalinkFor which reasons cosmetic brands pay particular attention to the composition of their products? / Eléonore DANET-GEORGES / 2022PermalinkHow can neuroscience be implemented in a cosmetic store to improve customer experience? / Paula RODRIGUEZ / 2022PermalinkHow is Beauty Packaging adapting to the new requirements on sustainability and reusability? / Amélie LE TOURNEURS / 2022PermalinkHow should luxury cosmetic brands emphasize more on their sustainable engagements in order to gain competitive advantage? / Sofia SILVA RODRIGUES / 2022Permalink
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