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Social marketing and children obesity prevalence: the responsibility of marketers / Alexandre HELIBERT / 2020
Titre : Social marketing and children obesity prevalence: the responsibility of marketers Type de document : Mémoire Auteurs : Alexandre HELIBERT, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SANTE ; MARKETING SOCIAL ; RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : In 2016, the World Health Organization estimated that over 170 million children under the age of 18 were overweight or obese. This is not just an occidental trend, for example China, who is currently going through fast economic growth leading to the apparition of a fresh market for food companies and social medias, is seeing an impressive rise in childhood obesity (Zou, 2016). Obesity was deemed as a “most neglected public health problem” by the World Health Organization (World Health Organization, 2013), which may be true if we take into account the proposed rule by the Agriculture Department of the Trump administration that is unravelling the previous steps towards better standards of nutrition in American schools (Fadulu, 2020). Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529836 Stress and mHealth apps for mindfulness meditation: A cross-country comparison / María José PLAZAS SANDOVAL / 2020
Titre : Stress and mHealth apps for mindfulness meditation: A cross-country comparison : Innovative solutions for consumer health and well-being Type de document : Mémoire Auteurs : María José PLAZAS SANDOVAL, Auteur Année de publication : 2020 Importance : 61 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SANTE ; POPULATION ; APPLICATION MOBILERésumé : Background Named by the World Health Organization as “The Health Epidemic of the 21st
century”, stress affects the worldwide population indistinctly of their context and conditions.
Expensive and limited treatments for it have led to the emergence of mindfulness meditation
applications (MM apps) as an alternative way of treatment to enhance wellbeing. Current
investigation has focused on effectiveness, specific populations and has not involve priority
decisions such as the willingness of people to incorporate this mechanism as a different way
to reduce stress.
Methods A cross-national online survey was conducted: two hundred and fifty-seven people
from Colombia and France participate on it. Divided in three sections -stress, familiarity with
mindfulness meditation, experience with MM apps- with unique, multiple, and Likert-scale
type questions, the questionnaire was distributed during one month through social media.
Results Stress source, frequency, experience, and mechanisms to manage it are greatly
common among countries. Short-term engagement, duration and frequency of use are
similar too. Colombians who had use a MM app perceive greater improvement in their
wellbeing than French, and are also more likely to introduce to their life’s MM apps as an
alternative way to reduce stress and enhance wellbeing.
Conclusion The present study is a contribution to the investigations related with stress and
mHealth applications, and it is the starting point for marketers to evaluate if this kind of
applications that are offered as an only global mechanism fit each country’s needs.Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531064 The role of government in preventing children obesity / Nicolas AUBRIL / 2020
Titre : The role of government in preventing children obesity Type de document : Mémoire Auteurs : Nicolas AUBRIL, Auteur Année de publication : 2020 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SANTE ; ALIMENTATION ; GOUVERNEMENT ; POLITIQUE PUBLIQUERésumé : The government can indeed launch campaigns to raise awareness among the population but above all, it can shape the legal framework to make every public and public actors behave in a positive way, or at least to prevent them from inciting children obesity.
In this circumstances, we can wonder how do public and private organizations perceive preventive actions against children obesity ? Interviewing all these different actors, directly or indirectly influenced by the government’s action, would be particularly interesting to judge the level of influence and effectiveness of the latter. And from a managerial view, this study would permit us to know which actions can the government take to go further in the fight against children obesity ?
Before conducting this study, it will be useful to see what have been done on this issue in order to understand the problem of Children Obesity in its entirety and to know the ins and outs of this public health problem. We could then observe the solutions which have been risen all over the world to tackle this issue. Finally, we could focus our reflexion on the role and the tools used by the French Government in order to see how its action could be improved in the future.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529844 The role of school in preventing childhood obesity and the actions it can undertake / Ludivine POISSON / 2020
Titre : The role of school in preventing childhood obesity and the actions it can undertake Type de document : Mémoire Auteurs : Ludivine POISSON, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SANTE ; EDUCATION ; PREVENTION ; SOCIOLOGIERésumé : This thesis deals with the role of the school in the prevention of childhood obesity and why it is important that the school plays this role.
We will see from sociological facts that school plays an important role in the socialization of the child. Indeed it is in childhood and adolescence that the individual is formed and acquires his lifestyle. We will also show that school is an ideal place for prevention through its educational capacities and the fact that it affects a very large number of children.
Through a qualitative study done with school teachers, we will study their relationship to obesity and discover what types of actions they put in place in their class to train their students and educate them.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529195 Virtual Reality in the treatment of mental disorders: barriers and opportunities. / Jean-François GILLET / 2020
Titre : Virtual Reality in the treatment of mental disorders: barriers and opportunities. Type de document : Mémoire Auteurs : Jean-François GILLET, Auteur Année de publication : 2020 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; MEDECINE ; SANTE ; TECHNOLOGIERésumé : The purpose of this seminar paper is to understand the existing use of Virtual Reality inside the mental health field, why it is not more common nowadays, and if possible, how barriers to its generalization could be overcome. Through our research we assessed that such a technology represents a huge opportunity because it is easy to use, as effective as classic treatment and more attractive for the patient. Moreover, it can even make people treat their phobia when they would never have done it with only classic therapy. The study we led aims to understand precisely the remaining barrier of VR introduction and to verify the validity of the solution found after exploring the literature. It gave us many important results that need more studies to be confirmed, and finally led us to ask ourselves if the best possible implementation of VR does not lie in its fusion with telemedicine, which needs another study to be assessed with credibility and certainty. Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531019 Une analyse des stratégies de bridging et de buffering comme moyen d'atténuation des risques dans la chaîne d'approvisionnement en insuline du Royaume-Uni en cas d'un Brexit de No-Deal / Seán MCCARRON / 2019PermalinkComment la transformation digitale impacte-elle la prise en charge du patient chronique ? / Carlotta BORDI / 2019PermalinkConsumers' perception of a nutritional display in restaurants / Charlotte NOVELLA / 2019PermalinkThe influence of packaging’s colour on consumer perception about product healthiness / Laura COLOMER / 2019PermalinkVers une médecine collaborative / Nadège VEZINAT / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2019)PermalinkAre health claims powerful enough to make consumers trade branded products for poorly known but healthier ones? / Eugénie CASTRES / 2018PermalinkBig Data : la gestion et l'exploitation des données en assurance santé / Camille GOIGOUX / 2018PermalinkChoisir et agir pour autrui ? / Montrouge : Doin éditeurs (2018)PermalinkComment mener le succès du passage de processus basés sur le papier à des processus électroniques. Identification des enjeux organisationnels, humains, techniques et financiers / Yacène MOHAMMEDI / 2018PermalinkDiet Apps and Consumer Choice: the Influence of Calorie Tracking Applications on Consumers’ Choice of Food / Annetta CHAN / 2018Permalink
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