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Effectiveness of loyalty programs in the apparel industry / Jennifer JOHN-NEWTON / 2018
Titre : Effectiveness of loyalty programs in the apparel industry Type de document : Mémoire Auteurs : Jennifer JOHN-NEWTON Année de publication : 2018 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FIDELISATION ; HABILLEMENT SECTEURRésumé : This report provides an analysis of loyalty programs in the apparel industry. The purpose of this study is to examine the effectiveness of loyalty schemes. It will focus on two types of loyalty: behavioural and attitudinal loyalty. Behavioural loyalty is characterized by a high purchase frequency, purchase amount and purchase volume. On the other hand, attitudinal loyalty can be built through attitude, satisfaction, trust and commitment. The conceptual framework derives from previous research done by Garcia Gomez et al. (2006) with some added indicators and attributes. A quantitative research design is utilised for this study. This type of study enables to quantify data and to generalise the results from a sample to the population of interest. An online questionnaire survey was conducted to measure the impact of reward programs on behavioural and attitudinal loyalty. 30 individuals, who were interested in this topic, participated in this study. The results reveal that the effectiveness of loyalty programs is limited. Indeed, reward programs have a significant impact on attitudinal loyalty, but their influence is lower as far as behavioural loyalty is concerned. Further research needs to be conducted to analyse thoroughly the impact of different types of loyalty schemes in the apparel industry in several countries. Note de contenu : Bibliogr. p. 34-37 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485083 La privatisation de la couture est-elle conciliable avec la démocratisation culturelle ? / Elsa KLERLEIN / 2018
Titre : La privatisation de la couture est-elle conciliable avec la démocratisation culturelle ? Type de document : Mémoire Auteurs : Elsa KLERLEIN Année de publication : 2018 Importance : 20 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
HAUTE COUTURE SECTEUR ; INDUSTRIE CULTURELLE SECTEUR ; SECTEUR PRIVERésumé : La montée en puissance d’acteurs privés sur la scène culturelle a un effet direct sur l’offre culturelle pour le public. Par le biais du mécénat privé, de grandes collections d’art trouvent leur place dans des musées français historiques, de grands châteaux peuvent être rénovés : de tels projets représentent un coût que l’Etat ne pourrait supporter par sa seule action. Les mécènes privés participent donc à l’élargissement de l'offre culturelle, par l’ouverture de nouveaux lieux de cultures, ou la publicisation de collections privées drainant un public toujours plus nombreux. Ce seminar paper tente de répondre à la problématique suivante : La privatisation de la couture est-elle conciliable avec la démocratisation culturelle ? Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485195 Business Plan Elle'ay / Lehar ARORA / 2017
Titre : Business Plan Elle'ay Type de document : Mémoire Auteurs : Lehar ARORA, Auteur Année de publication : 2017 Importance : 54 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONFECTION ET PRET-A-PORTER SECTEUR ; FEMME ; INDE ; MARQUERésumé : Elle'ay (phonetically pronounced as L.A.) by Lehar Arora, is a brand new upscale luxury designer brand for women's wear in India. Its soon to open its 1st flagship store by July 2018.
It starts with the focus on developing and selling an exquisite and stylish Indian bridal outfit to the customers and after completing one year would expand into ready to wear range of clothing. [...]
In the product range we intend not only to sell the outfit for the bride, but also involve the other main women in deciding their outfits as that’s how culturally weddings shopping experience in India is. The attire that would compliment the outfits of the bride. In addition to this, we are providing a wide array of accessories and handbags to choose from for all the other female members of the bridal party.Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=345123 Lads Business Plan / Ladin ÖZDEN / 2017
Titre : Lads Business Plan Type de document : Mémoire Auteurs : Ladin ÖZDEN, Auteur Année de publication : 2017 Importance : 49 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FEMME ; CONFECTION ET PRET-A-PORTER SECTEUR ; TURQUIE ; MARQUERésumé : Lads is an upscale custom-made clothing/apparel company for women that intends to start as an independent name without a retail store, operating in Turkey as a start possibly spreading around the world depending on the success. The idea is to offer uniqueness and personalization, singularity and exclusiveness blended with top quality by making the limitations irrelevant in terms of age, size or style to accommodate all variable tastes and desires of the clients. Dedicated to personalized service, Lads believes in widening that personal touch between the company and the clients by giving them a chance to be included into the process and personalize their own cloth as an exceptional opportunity which will set the company apart from the others immediately. Since we choose our target based on their personalities more than their age or salary range, we will address strong and independent women who are brave enough to stand out in the crowd. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=345124 Paris Fashion / Valerie STEELE / BLOOMSBURY PUBLISHING PLC (2017)
Titre : Paris Fashion : A Cultural History Type de document : Livre Auteurs : Valerie STEELE Mention d'édition : 3e ed. Editeur : BLOOMSBURY PUBLISHING PLC Année de publication : 2017 Importance : 332 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-4742-4548-7 Prix : 36 EUR Langues : Anglais (eng) Mots-clés : Management
CULTURE ; HAUTE COUTURE SECTEUR ; HISTOIRE ; MODE ; PRODUIT DE LUXERésumé : This illustrated new edition of Paris Fashion examines the history and culture of style in the fashion capital from the 14th century through to the present day.
Paris has been the international capital of fashion for more than 300 years. Even before the rise of the haute couture, Parisians were notorious for their obsession with fashion, and foreigners eagerly followed their lead. From Charles Frederick Worth to Gabrielle “Coco” Chanel, Christian Dior, and Yves Saint Laurent, fashion history is dominated by the names of Parisian couturiers. But Valerie Steele's Paris Fashion is much more than just a history of great designers. This fascinating book demonstrates that the success of Paris ultimately rests on the strength of its fashion culture – created by a host of fashion performers and spectators, including actresses, dandies, milliners, artists, and writers.
First published in 1988 to great international acclaim, this pioneering book has now been completely revised and brought up to date, encompassing the rise of fashion's multiple world cities in the 21st century. Lavishly illustrated, deeply learned, and elegantly written, Valerie Steele's masterwork explores with brilliance and flair why Paris remains the capital of fashion.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534339 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 059016 746.920 944 STE Livre Library Campus de Reims Salle de lecture Disponible Premier Volume : La stratégie achats des entreprises « Made in France » / Pierre MOUSQUET / 2017PermalinkChanel défilés / Adélia SABATINI / Paris : LA MARTINIÈRE (2016)PermalinkCode du travail 2016 / Christophe RADE / Paris : DALLOZ (2016)PermalinkPermalinkLa jupe au masculin / Anabelle GUÉRIN / 2016PermalinkLes stratégies de la fonction achats et le commerce équitable / Sarah SADKI / 2016PermalinkPermalinkThe indian textile and clothing industry / Mausumi KAR / New York, NY : SPRINGER (2015)PermalinkAsian street fashion / James BENT / 2014PermalinkCharles James / New Haven, Conn. ; : YALE UNIVERSITY PRESS (2014)Permalink
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