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Redefining Retail : 10 Guiding Principles for a Post-Digital World / Philip KOTLER / WILEY PUBLISHING (2024)
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Titre : Redefining Retail : 10 Guiding Principles for a Post-Digital World Type de document : e-book Auteurs : Philip KOTLER, Auteur Editeur : WILEY PUBLISHING Année de publication : 2024 Importance : 313 p. ISBN/ISSN/EAN : 978-1-394-20471-7 Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; MARQUERésumé : Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582038
Titre : The Data Deluge : Making Marketing Work for Brands and People Type de document : e-book Auteurs : Arun KUMAR, Auteur Année de publication : 2024 Importance : 146 p. ISBN/ISSN/EAN : 9798887503363 Langues : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; GESTION DE LA RELATION CLIENTRésumé : n The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and marketing. Data's explosion and targeted marketing has ushered in a new era of data use and analytics Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582075 La "théorie du transport" de Charles Horton Cooley / Charles Horton COOLEY / Paris : L'HARMATTAN (2024)
Titre : La "théorie du transport" de Charles Horton Cooley : traduction, contexte et perspectives Type de document : Livre Auteurs : Charles Horton COOLEY (1864-1929), Auteur ; Tahar KHARCHI, Éditeur scientifique ; Jean-Marie MIOSSEC, Éditeur scientifique ; William R. STANLEY (1932-....), Préfacier, etc. Editeur : Paris : L'HARMATTAN Année de publication : 2024 Autre Editeur : 14-Condé-sur-Noireau : Impr. Corlet numérique Collection : Territoires de la géographie, ISSN 2269-9988 Importance : 412 p. Présentation : ill. Format : 24 cm ISBN/ISSN/EAN : 978-2-14-033985-1 Prix : 43 EUR Note générale : Préface en anglais
En appendice, lettre de William R. Stanley
Bibliogr. de "La théorie du transport" p. 135-137. Bibliogr. et webliogr. p. 361-384. IndexLangues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
TRANSPORT ; RESEAU COMMERCIAL ; ETATS-UNIS D'AMERIQUERésumé : En 1894, Charles Horton Cooley publie une thèse sur The Theory of Transportation. L'ouvrage est une synthèse de grande envergure sur la combinaison de tous les aspects qui font de cette activité un facteur essentiel du développement, en ouvrant sur la circulation et la communication.L'Auteur aborde les considérations économiques et financières, la rente foncière, l'organisation managériale et les régulations institutionnelles d'un secteur alors en plein jaillissement aux USA.Charles Horton Cooley jette les bases des futures investigations de l'École de Chicago et de l'analyse spatiale principalement issue du Middle West US. Cet ouvrage pionnier et fondateur, qui atteste d'une grande modernité, est ici traduit et longuement commenté, dans sa remise en contexte et ses fécondes perspectives. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582048 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 058260 307.1 COO Livre Library Campus de Reims Salle de lecture Disponible 058261 307.1 COO Livre Library Campus de Reims Salle de lecture Disponible 2023 FRM Exam Part I - Financial Markets and Products / GARP (GLOBAL ASSOCIATION OF RISK PROFESSIONALS) (2023)
Titre : 2023 FRM Exam Part I - Financial Markets and Products Type de document : Livre Editeur : GARP (GLOBAL ASSOCIATION OF RISK PROFESSIONALS) Année de publication : 2023 Importance : 284 p. Accompagnement : E-books disponibles dans la salle de lecture de la Library - Campus de Rouen ISBN/ISSN/EAN : 978-0-13-805240-9 Langues : Anglais (eng) Mots-clés : Management
MANUEL ; MARCHE FINANCIER ; PRODUIT ; RISQUE FINANCIERIndex. décimale : 131.56 RISQUE FINANCIER Résumé : This volume covers financial markets and the products traded within them, and includes a range of broad knowledge points such as:
- Structures and functions of financial institutions; - Structure and mechanics of OTC and exchange markets; - Structure, mechanics, and valuation of forwards, futures, swaps, and options; - Hedging with derivatives
As the world's leading designation for financial risk management, the FRM assesses your ability to measure and manage risk by testing against a global professional standard. Newly written specifically for the FRM, this series presents the material for the 2021 FRM curriculum, and provides a framework for your studies as you prepare to take the Exam.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=569083 Exemplaires(3)
Code-barres Cote Support Localisation Section Disponibilité J7187 131.56 FRM Livre Library Campus de Rouen Salle de lecture Disponible J7194 131.56 FRM Livre Library Campus de Rouen Salle de lecture Disponible J7205 131.56 FRM Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Artificial intelligence and the Advertising Industry Type de document : Mémoire Auteurs : Hadrien BERNARD, Auteur Année de publication : 2023 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; INTELLIGENCE ARTIFICIELLE ; MARKETING STRATEGIQUERésumé : This research delves deeply into the impact of Artificial Intelligence (AI) on shaping consumer perceptions and shaping brand reputation in the advertising industry. The approach used combines quantitative research methods bringing together in depth personal interviews with a broader survey of the general population to gather a wide range of perspectives, experiences and insights from everyday consumers and industry experts.
We conducted interviews with seven individuals from diverse backgrounds, which uncovered valuable insights into how AI influences consumer perceptions and its connection to brand reputation in the realm of AI driven advertising. Several key themes emerged, including personalization, transparency, trustworthiness and ethical considerations as factors influencing consumer attitudes towards the use of AI in advertising.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581702 Barriers to adoption of the third-party marketplace model for luxury brands / Cathryn MCEACHERN / 2023
PermalinkLa Blockchain au service des entreprises du secteur des biens de consommation / Clément COVINDASSAMY / 2023
PermalinkPermalinkPermalinkCancel culture & luxury brand hate: understanding the impact on the consumers / Maria-Isabel SCHEER CAMPS / 2023
PermalinkComment la digitalisation du marketing a-t-elle rendu l'utilisation des réseaux sociaux cruciale pour le succès d'une entreprise ? / Alexia RICHARD / 2023
PermalinkCommunication strategy for sustainable products in the food sector: Influence on customer engagement / Carla MATERON / 2023
PermalinkPermalinkPermalinkDans le monde du luxe, quelle est l'importance du marketing expérientiel et qu'est-ce qui détermine son importance pour le consommateur ? / Mattea RAIMONDI / 2023
PermalinkPermalinkDoes the Multisensory Marketing have an impact on customer engagement in the Gastronomy industry? / Dounia MOURID / 2023
PermalinkDoes the use of dating apps have any consequences on consumer behaviours, mental health and perception of love? / Mathilde DAVERSIN / 2023
PermalinkLa durabilité dans la Gestion de la Chaîne d’Approvisionnement : cas d’étude sur la Fast Fashion. / Eugenia DEL YERRO SÁNCHEZ-RAMADE / 2023
PermalinkPermalinkUne étude examinant l'émergence de la présence des marques sur Tiktok et le degré d'acceptation de la génération Z à l'égard des marques qui intègrent le marketing des memes et les tendances de l'internet dans leurs tactiques de marketing. / Martha CLARKE / 2023
PermalinkExamining the effects of emotional manipulation in advertising on consumer behavior and wellbeing / Andréa AZULA ZUBIETA / 2023
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkHow can the metaverse be used to improve customer experience and satisfaction in the context of digital transformation? / Gauthier OUGIER / 2023
PermalinkPermalinkHow does social media influence a company's operational decisions in China? Analysis of the influence of Douyin on the operational decisions of Lancôme and Olay in China / Tingting JIANG / 2023
PermalinkHow does the appearance of a cheese board influence taste perception and desire to eat ? / Laura BAETENS / 2023
PermalinkHow has supply chain complexity been evolving since the 2010s, becoming one of the main concerns the luxury industry must deal with? / Mathilde BOULOT / 2023
PermalinkHOW SHOULD FINE WATCHMAKING ADAPT ITS PRODUCT OFFERING IN RESPONSE TO THE DIGITALIZATION OF ITS SECTOR? / Julie-Anne MARCOT / 2023
PermalinkHow to create online customer experience in the lingerie industry when it comes to digital purchasing? / Quitterie BIZOUARD / 2023
PermalinkPermalinkL'impact des réseaux sociaux dont Tiktok sur la chaîne de valeur des artistes de l'industrie musicale. / Elyna BRETEL / 2023
PermalinkIn-store environment and customer responses in beauty pop-up stores : An application of the S.O.R model / Mathilde BOULANGER / 2023
PermalinkL'influence des mesures de fidélisation de la clientèle sur le comportement d'achat : Carte de fidélité versus programmes de fidélité dans le commerce de détail allemand. / Pierre NERMERICH / 2023
PermalinkPermalinkPermalinkLuxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin / Chloé MATHIEU / 2023
PermalinkLuxury brands entering Metaverse. How Metaverse can enable luxury brands to target GEN Z ? / Agathe GENEST / 2023
PermalinkMARKETING OF SPORTS GAMBLING BRANDS: THE IMPACT OF THE SENSIBILIZATION CAMPAIGNS AGAINST THE DANGERS OF SPORTS GAMBLING / Arthur LEFEBVRE / 2023
PermalinkPermalinkL'opulence Digitale Dévoilée : Une étude comparative des industries du luxe et de leur impact sur l'expérience client. / Cliona JORDAN / 2023
PermalinkPurchase motivations and perceptions towards luxury counterfeit among generation X and Y consumers / Charlotte POULIQUEN / 2023
PermalinkA quantitative analysis of the transition from a web catalogue to an online marketplace / Sergio Andres RODRIGUEZ COTE / 2023
PermalinkPermalinkStrategies and techniques supermarket used to encourage more purchase of consumers / Constance JALLOT / 2023
PermalinkA study about athletes’ endorsements and their influence on amateur athletes / Julien CORRAÏNI / 2023
PermalinkA study of the impact of endorsement in the cosmetic industry on women’s behavior and self-perception / Tiphaine BILLARD / 2023
PermalinkStudy of the relation between sustainable packaging of Champagne houses and consumer purchasing behaviour. / Viviane OCULI / 2023
PermalinkStudying the impact of consumer electronics-related User-Generated Content (UGC) on YouTube on Consumer Purchase Behavior / Arjun SURI / 2023
PermalinkTHE CONTRIBUTION OF PHYSICAL APPEARANCE AND INSTAGRAM TO THE GROWING INTEREST FOR ANTI-AGING PRODUCTS AMONG YOUNG WOMEN / Honorine DIEPPE / 2023
PermalinkThe effect if intagram addiction on the compulsive purchase behavoir of dietary supplements / Justine TANNIERES / 2023
PermalinkTHE EFFECTS OF THE NUTRI-SCORE LABEL ON THE CONSUMER PURCHASE INTENTION IN THE DRIVE CHANNEL IN FRANCE / Alice LE GENDRE / 2023
PermalinkThe impact of social media virality on consumer behavior in the cosmetic industry / Ilona ATTHAR / 2023
PermalinkThe impact of the use of digital technologies on consumers’ perceptions of luxury brands / Marie Joe GEAGEA / 2023
PermalinkThe power of Social Networks: How Luxury Brands can adapt to evolving Consumer trends while maintaining their Exclusivity? / Angèle CHESNEAU / 2023
PermalinkPermalinkPermalinkThe role of marketing activities in the competition between ethical fashion brands and traditional fashion brands / Amélie SOUGNEZ / 2023
PermalinkTo what extent do the labels reflect the sustainable investment strategy of the funds ? / Camille LAMBERTYN / 2023
PermalinkTo what extent do the physical elements of a jewellery brand's identity distinguish luxury brands from accessible brands ? / Aurélia BARRIOL / 2023
PermalinkTo what extent does the use of black and white in communication can positively impact the consumer behavior ? / Madeleine VEREECKE / 2023
PermalinkTo what extent has gemstone traceability improved the transparency of jewellery houses regarding the customer experience ? / Salomé RYCKEBOER / 2023
PermalinkTo what extent is experiental marketing the renewal of customers experience in the digital age ? A study focused on the cosmetics sector / Agathe PLANCHAIS / 2023
PermalinkTo what extent is the gendered marketing of brands through their products still relevant in the new context of gender definition? / Emma RIO / 2023
PermalinkTo what extent the sustainability goes beyond a purely marketing exercice to a business strategy in the luxuxry industry ? / Justine ANTOYE / 2023
PermalinkWhat are the factors influencing consumers in their perceptions of brands inclusiveness for all morphologies ? / Aude FLAMENT / 2023
PermalinkWhat are the factors influencing consumers’ preference for peer-to-peer and brands platforms when engaging in online second-hand consumption ? / Romane RIGAUD / 2023
PermalinkWhat are the key factors influencing audience engagement on Burger King France's Twitter account ? / Sophie LEE-TIN-YIEN / 2023
PermalinkWHAT IS THE IMPACT OF ADVERTISEMENT CONTENT OF BODY POSITIVITY ON THE TRADITIONAL BEAUTY STANDARDS / Salomé FEZAS / 2023
Permalink2022 FRM Exam Part I - Financial Markets and Products / GARP (GLOBAL ASSOCIATION OF RISK PROFESSIONALS) (2022)
PermalinkAttention crisis, over-solicitation: how can companies still capture the consumer? / Abigail CHAUDIER / 2022
PermalinkPermalinkBrand extensions in the experience economy era. The trend of luxury fashion brands entering theHospitality world. How does the brand perception of Bulgari Hotels compare to that of Bulgari stores? / Laura GIUSSANI / 2022
PermalinkCelebrity endorsements and their influence on purchase intentions of fast-moving consumer goods: a study to analyse the influence of celebrities in the fmcg industry / Reetam GHOSH / 2022
PermalinkPermalinkPermalinkPermalinkPermalinkDoes brand image promoted via social media in the sneaker sector impact the loyalty of young consumers (16-25 yo) ? / Charlotte BEDIER / 2022
PermalinkDoes the evolution of marketing reveal a growing alienation of the consumer? / Yacine GHARNATI / 2022
PermalinkDoes the new alliance between rap music and fashion luxury brands have an influence on consumer buying behavior ? / Gamze SOYLU / 2022
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkHow are digitalization and mobile apps reinventing the in-store customer experience? / Lise RAMADIER / 2022
PermalinkHow are digitalization and the rise of ecological awareness changing consumer buying behavior for books ? / Camille RAMOS / 2022
PermalinkHow can Green IT (Sustainable Technology) help overcome the growing customer trust crisis related to the emergence of the ecological situation? / Najoua LYAKOBY / 2022
PermalinkHow can luxury brands attract and engage with Generation Z through Social Medias? / Tiphaine DAUDET / 2022
PermalinkHow can luxury brands engage in e-commerce while preserving their product scarcity and the premium customer experience? / Sofia FATES / 2022
PermalinkHow can Marketing and the notion of identity improve the way we consume for the benefit of our well-being? / Kennie TOUSSAINTE / 2022
PermalinkHow can the market for responsible and sustainable clothes be made accessible to the most modest? / Sophie KUBWIMANA / 2022
PermalinkHow digital influencers leverage the Gen-Z’s purchasing intention in the beauty and fashion industries? / Ahoué Françoise DJIE / 2022
PermalinkHow do consumers perceive the art-luxury relationship and the societal commitments of luxury houses through artistic foundations? / Perrine GARDIEN / 2022
PermalinkHow do consumers respond to Champagne brand’s adaption of the organic-conversion strategy? / Justine TATANGELO / 2022
PermalinkHow do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience / Emma BREANT / 2022
PermalinkHow do short videos on social media allow the fitness industry to positively influence the attitude of young adults towards exercising? / Johanna ABESSOLO / 2022
PermalinkHow does the use of data, during elections, by political organizations, impact the voters ? / Johan DALLEMANS / 2022
PermalinkHow hedonic & utilitarian values affect customer brand engagement in metaverse? / Sudarsan MANOHARAN / 2022
PermalinkHow luxury brands like Chanel and Gucci use influencers on instagram as ambassadors to reach younger targets ? / Arina SVETASHEVA / 2022
PermalinkHow phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022
PermalinkHow should luxury cosmetic brands emphasize more on their sustainable engagements in order to gain competitive advantage? / Sofia SILVA RODRIGUES / 2022
PermalinkHow the conjunction of sensory and digital marketing influence consumer’s purchase experience in the fragrance industry? / Pauline BOSSON / 2022
PermalinkPermalinkPermalink“In the aftermath of Covid-19 crisis, how to manage resilience in the Supply Chain? The case of mega sport events” / Alexiane HARDY / 2022
PermalinkIn the launch phase, how to boost the visibility of a digital startup with limited financial resources? / Ilyas Mohamad EL HACHIMI / 2022
PermalinkIn which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm? / Anthony GALASSO / 2022
PermalinkL’industrie agroalimentaire : Comment les entreprises de l'industrie agroalimentaire adaptent leurs gammes de produits afin de répondre aux attentes des nouveaux consommateurs ? Un exemple du marché de la viande végétale en Europe. / Charlotte HARTMANN / 2022
PermalinkPermalinkInfluencers and advertising campaigns: the dynamic of the control of the companies and the impact of influencers on the brands / Juanita GUTIERREZ / 2022
PermalinkPermalinkInternationalization of Luxury Fashion Firms / Andrea RUNFOLA / SPRINGER INTERNATIONAL PUBLISHING AG (2022)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkRelationship between the pseudo-Japanese marketing strategy and brand imageperceptionof Genki Forest / Yu Xiao HAN / 2022
PermalinkShould online visual merchandising be given more importance as an emotional transmitter for Gen Z and millennials, rather than in-store visual merchandising these days? / Marie-Juliette LOUVET / 2022
PermalinkPermalinkA study ofthe effect of information consistency on consumers' purchase intention in the context of omnichannel marketing / Ting WANG / 2022
PermalinkThe association between digital hyper-personalization and the confidentiality of customer data: a future challenge for companies, but not without danger for consumers. / AKAABOUN JIBRIL / 2022
PermalinkPermalinkPermalinkThe impact of co-branding as a promotional method on brand perception in the fashion industry / Anastasiia SHUMIKHINA / 2022
PermalinkPermalinkPermalinkPermalinkThe impact of digitalization on customer experience in the parapharmaceutical sector / Agathe NARDI / 2022
PermalinkThe impact of influencer marketing on consumers’ Buying intention toward dietary supplements: a case study of myprotein / Julie REN / 2022
PermalinkThe impact of social media on brand associations for sponsors : the case of Formula one / Estelle RANCOURT / 2022
PermalinkThe increasing use of social media and influencer marketing in th luxury sector / Antoine HABAY / 2022
PermalinkThe influence of green advertising on purchase intention of green cosmetics, regarding the rise of greenwashing concern / Julia LAPRAY / 2022
PermalinkThe Oxford Handbook of Luxury Business / Pierre-Yves DONZE / Oxford : OXFORD UNIVERSITY PRESS (2022)
PermalinkPermalinkTo what extend do the performances of sports teams have an impact on the sponsor's brand with the consumer ? / Antoine ROUQUET / 2022
PermalinkTo what extent does the rise in the number of influencers and partnerships change the efficiency of influencer marketing itself? / Eva DUPONT / 2022
PermalinkUnder the pressure of COVID-19 and the rapid development of online shopping technology, how can large retail stores increase revenue by enhancing the customer experience? / Yexi SUN / 2022
PermalinkPermalinkWhat are the challenges of sensorial marketing to face the rise of e-commerce? / Amandine GABORIAU / 2022
PermalinkWhat are the dynamics of the Luxury Home Decor market ? A customer-based approach. / Alice ROCHA / 2022
PermalinkWhat are the reasons why people buy and are increasingly interested in luxury pastries? / Agathe DUCRON / 2022
PermalinkWhat is the impact of Covid-19 on sensory marketing in the food and beverage retail industry? / Camille POTIER / 2022
PermalinkPermalinkWhat is the impact of product placement made by influencers on social media on the end-consumer’s brand perception and purchase intention? / Zaina KACHAD / 2022
PermalinkWhat makes brand storytelling effective in luxury retail? Storytelling, sales advisors and luxury consummers in retail. / Carla-Marie DACH / 2022
PermalinkWhen companies make statements about CSR and particularly environmental topics, what makes customers trust in their commitments ? / Clotilde RAMON / 2022
PermalinkWhy are consumers buying products on e-retailers’ websites? Case of selective beauty market. / Léonie MOÏZO / 2022
PermalinkWhy are Spotify users fully engaged in the customer experience without being afraid of their data being collected? / Amélie GEORGIN / 2022
PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022
PermalinkPermalink2021 FRM Exam Part I - Financial Markets and Products / GARP (GLOBAL ASSOCIATION OF RISK PROFESSIONALS) (2021)
PermalinkAppreciating cidre, is it only a matter of taste? A qualitative analysis on cidre perception among French millennials / Mary-Lou JORANDON / 2021
PermalinkL’approche de la clientèle chinoise par les marques françaises de prêt à porter de luxe – comment celles-ci s’adaptent-elles ? / Eva HOFFMAN / 2021
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkComment les entreprises de luxe peuvent-elle maintenir une bonne relation-clientèle dans un commerce cross-canal en forte augmentation ? / Madelaine MINDIOLA FARAH / 2021
PermalinkComment exploiter le plein potentiel des données pour optimiser la génération de leads ? / Laura GIACOMUZZI / 2021
PermalinkComment les influenceurs(euses) de télé-réalités françaises impactent-ils la confiance/consommation de leurs followers sur les réseaux sociaux via le marketing d’influence ? / Prune DELVAS / 2021
PermalinkConsumer reaction to FMCG rebranding How FMCG brand renew their brand to fit the Internet trend? / Tingyu HSU / 2021
PermalinkContemporary Selling : Building Relationships, Creating Value / Mark W. JOHNSTON / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2021)
PermalinkContributions of digitalization on customer experience in physical stores for the sports sector / Romain DE LAMBILLY / 2021
PermalinkCorporate Social Responsability and its impacts on reputation, brand image and stakeholder management. / Martin LE CLAIR / 2021
PermalinkLa création de valeur des marques de luxe accessible dans le contexte de la crise sanitaire : le cas des marques de maroquinerie. / Audrey GRAVIER / 2021
PermalinkDans quelle mesure les entreprises du secteur de la banque de détail peuvent-elles s'adapter aux nouvelles demandes des clients en matière de technologie ? Une analyse comparative de la situation entre les banques traditionnelles et les entreprises FinTech en Irlande / M.Daniel HERLEY / 2021
PermalinkPermalinkPermalinkDiversity and inclusion – professional integration of people with disabilities / Léa MOSTICONE / 2021
PermalinkDoes the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? / Isabelle COURTOIS / 2021
PermalinkLa durabilité: une condition nécessaire pour que les entreprises de la mode puissent préserver leur place sur le marché à l'avenir / Alice SIBONI / 2021
PermalinkEffect of the use of influencers in luxury brand's marketing strategies on the luxury customers' perception of luxury brands / Charlotte AZEMA / 2021
PermalinkEffects of integrating Mobile Augmented Reality on the perceived brand experience and brand attitude. The case of the furniture industry. / Héléna DIJON / 2021
PermalinkPermalinkL'expérience utilisateur le nouvel outil de référencement pour le moteur de recherche google / Estelle HUBLET / 2021
PermalinkFootball Business: Which shareholding strategy to adopt? Publicly listed club VS equity owned club, the case study of the two Manchester clubs. / Hugo SAGRANDI / 2021
PermalinkFrench Gen Z and Millennials’ behaviour towards the environmental strategies of champagne brands Champagne brands and their environmental strategies: what effects on French Millennials and Gen Z's behaviour? / Eléonore BUTTIN / 2021
PermalinkPermalinkHow can brands use ‘gender fluidity’ to redefine beauty for the male consumer group? / Jiayi LI / 2021
PermalinkHow could a company take advantage from the interaction adolescent-parent in the purchase decision making for school supplies ? / Agathe VISSAC / 2021
PermalinkHow Covid-19 influenced the shift in marketing strategies of the luxury residential real estate sector: Case of India. / Rena VORA / 2021
PermalinkHow did spirits brands impact cocktail consumption and culture through brand ambassadors? / Bastien MICHAUD / 2021
PermalinkHow do fast-moving consumer goods brands influence consumers by integrating the green marketing-mix into their strategy? / Méline DABERT / 2021
PermalinkHow sustainability and sustainable practices, implemented by some luxury fashion brands, may have an impact (positive or negative) on French consumers' willingness to pay? / Juliette FAURE / 2021
PermalinkHow to build a music social ecology, based on user participation and emotional marketing / Shumin HOU / 2021
Permalink"How to counterfeiting modifies buying behavior in terms of experience and brand relationship" ? / Jean FUSIER / 2021
PermalinkPermalinkHow to rethink ephemeral festive events in a context where social proximity is under scrutiny? / Antoine DARNET / 2021
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