Mots-clés
Documents disponibles dans cette catégorie (3079)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le bas
Conjunction of sensory & digital marketing: What is the impact of senses stimulation on consumer’s emotion through e-commerce? / Manon KARPATI / 2020
Titre : Conjunction of sensory & digital marketing: What is the impact of senses stimulation on consumer’s emotion through e-commerce? Type de document : Mémoire Auteurs : Manon KARPATI, Auteur Année de publication : 2020 Importance : 50 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
MARKETING SENSORIEL ; WEBMARKETING ; CONSOMMATEUR ; CHOCOLAT ET CONFISERIE SECTEURRésumé : Dealing with a strong competition, companies in every sector face a real challenge: offering to customers a real experience through every channel and even more through in digital area.
The importance of playing on digital channels takes all its meaning even more during the exceptional world health crises during when companies try to find solutions to keep going selling their products even with store closure. My research therefore registers in this context by trying to explain how sensory marketing could be transposed to food eshops and what the impact on customer’s emotion and intention. To support my research, I realized a questionnaire collecting consumer’s opinions and feelings face to sight and hearing stimulus.
My analyses conclude that sensorialisation of e-commerce sites is an added value if it is used wisely and in accordance with brand’s objectives and image.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534290 Digital Sport Marketing : Concepts, Cases and Conversations / Alan SEYMOUR / TAYLOR AND FRANCIS (2020)
![]()
Titre : Digital Sport Marketing : Concepts, Cases and Conversations Type de document : e-book Auteurs : Alan SEYMOUR, Auteur ; Paul BLAKEY, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2020 Importance : 267 p. ISBN/ISSN/EAN : 978-1-351-78992-9 Langues : Anglais (eng) Mots-clés : Management
SPORT ; WEBMARKETINGRésumé : Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576957
Titre : Does Country of Origin Sustainability influence Brand Success? Type de document : Mémoire Auteurs : Giorgia CIFARELLI, Auteur Année de publication : 2020 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; MARQUE ; PAYS ACP ; PAYS INDUSTRIALISERésumé : Nowadays, sustainability and country of origin become important issues of discussion, either for consumer either for corporate and country minister. This paper proposes to study if coo sustainability has effect on the success of brand. To develop the analysis, a quantitative method was applied to study the existence of some causal relation between country of origin sustainability and the brand success to answer to the question does country of origin sustainability influence brand success. The study was conduct by creating a survey which showing three watches with as unique difference a flag representing the country of origin. The interviewed were randomly exposed to one of these condition and asked question about country of origin sustainability and their willingness to pay premium price for brand from that countries. The statistical analysis demonstrates an absence of any relationship between the country of origin sustainability and brand success, whether direct or mediated. This result leads to an important insight for marketing manager. In fact, since country of origin sustainability doesn’t influence brand success, marketing manager has not to consider this characteristic for their strategic plan because it is misleading. Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529152 Does stating multiple eco-certifications on a wine bottle label leads to more willingness to pay, under what conditions and for who / Aymeric BIESSY / 2020
Titre : Does stating multiple eco-certifications on a wine bottle label leads to more willingness to pay, under what conditions and for who Type de document : Mémoire Auteurs : Aymeric BIESSY, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
VIN SECTEUR ; ECOLOGIE ; CERTIFICATION ; LABEL DE QUALITERésumé : Over the past decade, we saw many wine producers adding eco-certifications to their wine labels. Some of them are even using more than one certification. Without considering the cost of those certifications, is it worth it from consumers’ points of view? This qualitative study was conducted to answer this concern and to try and explain the factors that may influence consumers attitude towards those eco-labels. The results of this study point out the positive influence of adding an eco-certification to a wine label. However, it is now proven that adding more than one of these certifications tend to decrease consumers’ willingness to pay for the product. After conducting this research, we understand that feature fatigue and the lack of understanding of eco-certifications are the two factors pushing consumers to reduce their perceived value of a wine bottle when two or more certifications are displayed. What is even more surprising is that whatever consumers’ frequency of consumption, wine preferences or involvement into environmental concerns, we are all impacted the same way. Thus, is it still necessary to race for who has three or four certifications? According to consumers’ point of view the answer is no and wine producers might probably reconsider their competition for eco- certifications as this research shows that having three or no certification on a bottle brings the same value to consumers. Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529138 Does stating that a product is made from specific terroir enhance existancial authenticity ? / Celia PUCCI / 2020
Titre : Does stating that a product is made from specific terroir enhance existancial authenticity ? Type de document : Mémoire Auteurs : Celia PUCCI, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLUSTER ; MARKETING DIRECT ; COMPORTEMENT DU CONSOMMATEUR ; MARQUERésumé : This paper analyzes the extent to which mentioning that a product is made from a specific terroir enhances existential authenticity perception. As we tried to find variables that could explain the relationship between terroir ingredient mentioning and existential authenticity perception, we focused our analysis on consumers’ personality traits such as vanity and self-esteem.To answer this question, we compared the responses of 120 students or young graduates thanks to a between-groups experiential design and measured the level of self-esteem and vanity for each respondent.Our results showed that stating that a product is made from a specific terroir ingredient enhances existential authenticity perception. While we failed to prove that vanity and self-esteem were mediators, the results demonstrate that the degree of vanity powerfully influences the strength of the relationship between the mention of terroir ingredient and existential authenticity perception. Also, we noticed that the level of self-esteem definitely impacts consumption patterns.This study emphasizes the need to value terroir as an enhancer of authenticity and to take into account consumer traits such as vanity and boost self-esteem when it comes to creating and selling a product. Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529794 PermalinkPermalinkL’évolution des supports musicaux et leur impact sur l’industrie du disque et sur notre mode de consommation de la musique. / Charlotte MASSARD / 2020
PermalinkLes facteurs clés qui impactent la préférence de marque des Chinois dans le secteur du luxe / Xinyue GE / 2020
PermalinkFRM Exam Part I / GARP (GLOBAL ASSOCIATION OF RISK PROFESSIONALS) (2020)
PermalinkHow are internal and external triggers linked with FOMO induced e-purchasing?: Link between FOMO tendencies and marketing strategies based on FOMO for millenials / Coralie ARGENTO / 2020
PermalinkHow can the Internet of Things technology enhance in-store customer experience / Yassine OZDEMIR / 2020
PermalinkHow did e-commerce become in a decade a major performance challenge for the luxury brands? / Margaux GRISLAIN / 2020
PermalinkHow do technological innovations impact the marketing strategies of cultural institutions and the visitor experience / Tiffany THUET / 2020
PermalinkHow does the sense of belonging to an online community influence the purchasing intention of counterfeit product? / Margaux STEFANSKI / 2020
PermalinkHow Luxury Fashion Brands Can Integrate Sustainability Across Their Textile Supply Chains and How Developing Countries like Morocco Offer Great Potential For Innovation / Ghalia BERRADA / 2020
PermalinkHow Public Power can encourage children to eat healthier through TV advertising / Ornella-Luna DEGOUY / 2020
PermalinkHow to adapt marketing strategy in slow consumption trend in the beauty sector in large retail / Agathe BUSSET / 2020
PermalinkHow willingness to purchase can be trigger by product origin ? A collective psychological ownership approach / Theo JARRIGE / 2020
PermalinkPermalinkLes influenceurs web sur les réseaux sociaux, ont-ils un impact sur l'intention d'achat des consommateurs français / Quentin MASSON / 2020
PermalinkPermalinkPermalinkLe luxe à l’ère numérique : Comment l’émergence de la génération du millenium a changé les stratégies et les pratiques des marques de mode de luxe / Ross DOOLAN / 2020
PermalinkLuxury goods and the emergence of a new contemporary art movement: a social and business study through the cases of Christie’s and Sotheby’s / Juliette THEVIGNOT / 2020
Permalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-