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Luxury Retail and Digital Management : Developing Customer Experience in a Digital World / Michel CHEVALIER / JOHN WILEY (2020)
Titre : Luxury Retail and Digital Management : Developing Customer Experience in a Digital World Type de document : e-book Auteurs : Michel CHEVALIER, Auteur ; Michel GUTSATZ, Auteur Editeur : JOHN WILEY Année de publication : 2020 Importance : 386 p. (illimité) ISBN/ISSN/EAN : 978-1-119-54235-3 Langues : Anglais (eng) Mots-clés : Management
WEBMARKETING ; PRODUIT DE LUXERésumé :
Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. * Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept * Explores the selection, training and motivation of the staff * Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509635 Luxury unlocked the key to mastering luxury brands in a disupted era / Susanna NICOLETTI / 2020
Titre : Luxury unlocked the key to mastering luxury brands in a disupted era Type de document : Livre Auteurs : Susanna NICOLETTI, Auteur Année de publication : 2020 Importance : 120 p. ISBN/ISSN/EAN : 979-12-200-6945-8 Prix : 32 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DE CRISE ; INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXERésumé : While the world is still dramatically upset by the global breakdown caused by the coronavirus pandemic, the time has come to focus on how the luxury and fashion system can thrive again and grow enduring successful business. Luxury Unlocked unveils the luxury and fashion system vulnerabilities and highlights the path to evolve them into long lasting solutions. Susanna Nicoletti contributes to the conversation in the industry with her unique and razor-sharp analysis and thought-provoking clues. Featuring original highlights, brand stories and market insights, this essay guides you in the backstage of some of the most intriguing cases and draws the attention to forward looking evolutions of the industry Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=519726 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 052906 658.8 NIC Livre Library Campus de Reims Salle de lecture Disponible Le marché du e-commerce inaccessible : L’impact du design inclusif basé sur les capacités dans l'expérience client digitale / Natalie Carla COLLURA / 2020
Titre : Le marché du e-commerce inaccessible : L’impact du design inclusif basé sur les capacités dans l'expérience client digitale Type de document : Mémoire Auteurs : Natalie Carla COLLURA, Auteur Année de publication : 2020 Importance : 74 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ACCESSIBILITE ; HANDICAP ; TECHNOLOGIE ; WEBMARKETINGRésumé : Malgré l'évolutivité et le potentiel apparemment illimité du commerce électronique, de nombreux sites web sont également des points d'exclusion pour les personnes handicapées. Lorsque les clients ont un choix apparemment illimité, la dernière chose que vous voulez faire est de faire une mauvaise première impression. Et les handicaps sont plus fréquents et plus divers que vous ne le pensez.
La portée du commerce électronique étant si vaste, la réduction de la fracture numérique - un phénomène qui limite la portée des clients potentiels - est la motivation derrière cette thèse. Ce document analyse l'impact du design inclusif sur l'expérience numérique du client à travers trois perspectives différentes. Pour répondre à cette question, nous avons mené une recherche qualitative (n=205) qui s'appuie sur les comportements et les perceptions divulgués des consommateurs concernant les technologies d'assistance et les fonctionnalités d'accessibilité qui font partie intégrante du design inclusif. Les résultats qualitatifs ont été obtenus à partir d'entretiens semi-structurés afin de donner un aperçu plus approfondi et moins biaisé des groupes à haut risque d'exclusion.Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=523492
Titre : Marketing digital Titre original : Digital marketing Type de document : e-book Auteurs : Dave CHAFFEY ; Fiona ELLIS-CHADWICK ; Henri ISAAC ; Pierre VOLLE ; Maria MERCANTI-GUERIN Mention d'édition : 7e éd. Editeur : Harlow : PEARSON Année de publication : 2020 Présentation : ill. ISBN/ISSN/EAN : 978-2-326-05734-0 Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
COMMUNAUTE DE PRATIQUE ; EVALUATION ; GESTION DU MARKETING ; INTERNET ; MARKETING DIRECT ; MARKETING MIX ; MARKETING STRATEGIQUE ; MARKETING VIRAL ; PUBLICITE ; RESEAU SOCIAL ; SITE INTERNETIndex. décimale : 121.67 MARKETING STRATEGIQUE Résumé : Cet ouvrage est un guide complet présentant et analysant les concepts, les techniques et les meilleures pratiques qui jalonnent le processus de marketing digital Note de contenu : Index Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554397
Titre : Marketing Management Type de document : e-book Auteurs : Svend HOLLENSEN Mention d'édition : 4th ed. Editeur : Pearson Année de publication : 2020 Importance : 728 p. ISBN/ISSN/EAN : 978-1-292-30142-6 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING DIRECTRésumé : This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509039 Marketing pharmaceutique et comportement de prescription des médecins / Flore MARMOL / 2020Permalink« Origin, transformation and representation of exotic skins and furs in the luxury industry: between fascination and resistance, how consumers’ moral judgment impacts final perception of the brand? » / Clémence VILT / 2020PermalinkLe « phygital », entre réalité et numérique, au service du retail (commerce de détail) / Etienne GUITTET / 2020PermalinkPourquoi développer une inclusion durable dans les entreprises de mode et faut-il le faire ? / Alexa Mariana AMIRI / 2020PermalinkPricing Tactics and Retail Image / Yoann ROUABHI / 2020PermalinkPermalinkProducts launch failure as a manifestation of consumer resistance toward innovation on the French food market / Gaëlle BROSSARD / 2020PermalinkPsychology of luxury consumption / Ségolène MOLLARD / 2020PermalinkResearch Handbook on Luxury Branding / Felicitas MORHART / Cheltenham : EDWARD ELGAR PUBLISHING LTD (2020)PermalinkRéussir ma 1re année d'école de commerce / François POTTIER / EMS EDITIONS (2020)PermalinkLe rôle de l'expérience utilisateur dans la stratégie des entreprises du digital / Gauthier GRAPTON / 2020PermalinkSecond-Hand Project / Yousra KHELAFA / 2020PermalinkSlow fashion. The gap between consumer's expectations and fashion brands' actions: the reason for its unpopularity / Clotilde BAZIN / 2020PermalinkSocial marketing and children obesity prevalence: the responsibility of marketers / Alexandre HELIBERT / 2020PermalinkPermalinkLes stratégies Marketing et l’expérience client en magasin dans l’industrie agro-alimentaire / Camille SERERO / 2020PermalinkSustainable Fashion: myth or reality / Clémence VEDERE / 2020PermalinkThe advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020PermalinkPermalinkThe effects of the transition from domestic regulations to IFRS on earnings management / Marina IRUBETAGOYENA / 2020PermalinkThe Evolution of “Beauty Feminine Conceptions” and “Body Image” in a Digital Era: Generation X and Millenials face to the Fashion Industry / Marine AUDRENO / 2020PermalinkThe Four Steps to the Epiphany : Successful Strategies for Products That Win / Steve BLANK / Chichester (GB) : JOHN WILEY & SONS (2020)PermalinkThe house of worth : A brand re-innovation initiative / Mehuli MAZUMDAR / 2020PermalinkThe Impact of Body Inclusivity in Lingerie Brands’ Social Media Advertising on Brand Image / Eulalie LOYER / 2020PermalinkThe impact of brand value on firm valuation / Elina DUPUIS / 2020PermalinkThe impacts of augmented reality on the cosmetic shopping experience online / Marie WITTEVRONGEL / 2020PermalinkThe influence of brand gender on consumer brand engagement on Instagram / Léa COCAIGN / 2020PermalinkThe influence of frequent price changes and perceived price fairness on price and brand image. Evidence from the French gasoline market. / Oleg KERSKEN / 2020PermalinkThe influence of Green Marketing on Instagram on the consumer purchasing patterns in the bottled water market / Marie CHIRAC / 2020PermalinkThe influence of social media marketing activities in purchase intention of millennial consumers / Brenda Joanna FAJARDO LUIS / 2020PermalinkThe labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020PermalinkPermalinkTHE OPTIMAL MARKETING & QUALITY-DISCOUNTING STRATEGY FOR A FIRM SELLING PERISHABLE GOODS / Elodie PRIORIS / 2020PermalinkThe Role of gender as criterion for cultural and creative products and services segmentation / Mélanie COLTEL / 2020PermalinkTHE STRATEGY OF COLLABORATION IN THE FASHION INDUSTRY / Marine POUDAT / 2020PermalinkThe use of Blockchain technology by companies in order to increase the willingness to purchase of customers. / Sarah FARJAOUI / 2020PermalinkTo what extent do French pop and folk music artists adjust their creation process and strategies to the market expectations in order to make a living out of their art / Pierre DESBOIS / 2020PermalinkTo what extent does the popularity of Instagram influencers positively impact the OBBE of tourism hotel brands? / Louise MARAGE / 2020PermalinkTo what extent French millennials' wine consumption habits differ from previous generations / Marine BUTTIENS / 2020PermalinkValuing Intangible Assets: A Real Options Model Perspective / Martina ORTOLANI / 2020PermalinkWhy do some customers buy counterfeit luxury goods exclusively when travelling? / Arthur GUILLEMOT / 2020PermalinkBusiness model to compete in a digital transformation in Vietnam advertising industry : A case of Masso Group Vietnam / Thi Thao Phuong NGUYEN / 2019PermalinkCan changes in cognitive load of consumers moderate the impact of the asymmetrically dominated Decoy Effect on their purchase evaluation and choice ? / Héloïse POULET / 2019PermalinkCategory Management in Purchasing / Jonathan O'BRIEN / Kogan Page (2019)PermalinkPermalink
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