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Titre : The impact of corporate governance on firm performance 2016-2020 Type de document : Mémoire Auteurs : Maximilien KLENE, Auteur Année de publication : 2022 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CONSEIL D'ADMINISTRATION ; DIVERSIFICATION ; GOUVERNANCE DE L'ENTREPRISERésumé : The objective of this research is, therefore, to observe the effect of corporate governance indicators (board size, CEO compensation, board diversity, the proportion of non-executive directors (NEDs), on the financial performance of publicly listed companies on the London stock exchange. A sample of 40 companies was collected, with data sourced over five years, from 2016 to 2020 included. Five corporate governance factors were chosen due to their relevance in existing corporate governance regimes, such as the Sarbanes-Oxley act of 2002 in the US, the Guidelines of the Australian Stock Exchange’s Corporate Governance Council that appeared in 2003 and the Combined Code of Corporate Governance in the UK. These variables have also been selected by other researchers, which we will discover later in our literature review. We control for enterprise-specific characteristics such as size, leverage, and price to book value of assets. Firm performance is examined through the collection of ROA, ROE and EBTIDA variables, expressed in percentages. These financial performance indicators were selected as they are the principal determinant of a company's financial performance. We will focus on which corporate governance measures present themselves as a determinant of performance and thus directly affect profitability Programme : MSc Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568528
Titre : The impact of Digital marketing on consumer purchasing habits Type de document : Mémoire Auteurs : CYNTHIA LAURELLE NGOUONGO, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; CONSOMMATEUR ; WEBMARKETING
Entreprise
DIGITALRésumé : We live in a world where technology has taken over basically everything we do on a daily basis and has literally impacted the way we shop and interact with people and businesses. the buying and selling of goods and services has evolved from trade by batter in the past to one click on a computer or phone with several propositions, complementary and substitute products and or services. Also, globalization has evolved with the technological advancements and a business does not need to have its headquarters in a particular city, country, or continent to operate there. on a personal note, I was fascinated by the interdependence between businesses, customers, technology, globalization, and many other factors. As I aspire to work in the marketing u=industry in the future, I decided to focus on digital marketing given today’s era and I decided to analyze the impact of digital marketing on purchasing habits as I have personally been affected by it and it is something I witness on a daily basis, the power of the internet and technology.
In this dissertation, we will understand the evolution of marketing, the different styles of digital marketing, the impact it has on consumer behaviors ad from there, define a hypothesis to be analyzed with statistics.Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562055
Titre : The impact of digitalisation on the advertising industry Type de document : Mémoire Auteurs : Marion BONNE, Auteur Année de publication : 2022 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CONSEQUENCE ; PUBLICITE ; WEBMARKETINGRésumé : Digitalization has invaded all sectors of activity, and advertising has not escaped this phenomenon, quite the contrary. Indeed, it is one of the sectors that has been most impacted since advertising methods have changed radically over the last few years. To define this phenomenon, we can say that it is a process that aims to transform traditional processes, objects, tools or even professions through digital technologies in order to make them more efficient. Digital transformation has existed since the arrival of the internet. For example, mail has been replaced by e-mail, shops by online shops and trade fairs by web forums. But is it always beneficial? Does this transformation always bring only positive benefits to the affected sector? How has digitalisation improved the concept of advertising? Has it made advertising communication easier? This transformation has had many impacts on our society and many questions arise from it. We can ask ourselves more specifically about the impact of digitalisation on the advertising sector. Advertising has evolved a great deal over the course of history to arrive at its current state. Many elements have accompanied this transformation which today has a real impact and consequences on the workings of this sector and our society. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562226 The impact of digitalization on customer experience in the parapharmaceutical sector / Agathe NARDI / 2022
Titre : The impact of digitalization on customer experience in the parapharmaceutical sector Type de document : Mémoire Auteurs : Agathe NARDI, Auteur Année de publication : 2022 Importance : 40 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CLIENT ; INDUSTRIE PHARMACEUTIQUE SECTEUR ; WEBMARKETINGRésumé : Nowadays, the parapharmaceutical sector is a rapidly evolving sector facing many issues and challenges. Another major point is the change in customer behavior and expectations. Indeed, for several years and in particular since the beginning of the covid-19 pandemic, we have observed that consumers are taking more and more care of themselves and are paying attention to their own health. With an increasing use of the internet and social networks, consumers can access any information at any time and compare products for example. Thus, one of the challenges for brands is to succeed in transmitting and maintaining a link of trust and transparency with its customers while remaining competitive with the competitors. Customers are looking for thrilling while smart and smooth experiences both offline and online. Whether for parapharmaceutical brands the customer journey was not a key success factor several years ago, we may wonder how can parapharmaceutical brands can rely on building a strong and smooth customer experience to retain customers. Digital technology has brought about several changes, especially in customers’ expectations. In a simple click, we all now have access to every information and shop online, wherever we are and whenever we want. If parapharmaceutical brands were not that much concerned about it several years ago, times have changed and digital customer journey seems to be a new challenging opportunity to retain consumers. As a matter of fact, what are the future and new challenges/issues of customer experience in the parapharmaceutical sector ? The purpose of this dissertation is to understand how much customer experience and especially digital customer experience is key for the future of parapharmaceutical brands, especially in thecontext of digitalization and what are the new issues involved. To what extent digital help building a personalized customer journey while keeping data privacy to meet new customer’s expectations ? To begin with, the first part of this study will refer to the literature review but also concrete examples to illustrate the remarks. To begin with, one will define the terms of customer experience and parapharmaceutical sector. Then, we will explore the close link between those two notions in the digital era. Finally, the change in consumer behavior and its impact into the company/consumer relationship will be analyzed. The second part of this analysis will focus on a qualitative study (interviews) to identify the challenges and expectations of the customer experience for parapharmacy brands through the experience of real consumers of parapharmacy products. A user test will be conducted to draw insights and recommendations to improve the digital customer journey.
Finally, the very last part will resume and give takeaways lessons.
To answer these questions, I will draw on my experience as a digital marketing project manager in the URGO Group (Laboratoires JuvaSanté International) and on the research I have done on this topic.Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568510 The impact of influencer marketing on consumers’ Buying intention toward dietary supplements: a case study of myprotein / Julie REN / 2022
Titre : The impact of influencer marketing on consumers’ Buying intention toward dietary supplements: a case study of myprotein Type de document : Mémoire Auteurs : Julie REN, Auteur Année de publication : 2022 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
PRODUIT ALIMENTAIRE DIVERS SECTEUR ; SPORT ; ACHAT ; MARKETING ACHATRésumé : Nowadays, with the increased use of social media, influencers have become an essential factor for companies to advertise and impact the behavior of consumers towards products and services. Instead of the traditional celebrity endorsements, companies can now promote their products and services on social media through influencers. Influencers can reach their followers and impact their purchase decision and intention. In this thesis, the brand Myprotein has been employed as a case study. This study uses a quantitative approach by conducting an online survey. The study sample consists of participants that know the brand Myprotein and who have been influencers’ followers on social media. A total of 200 usable responses were collected, and the data were analyzed using Jamovi. The main purpose of this thesis is to explore the relationships between influencers’ attributes such as reputation, attractiveness, expertise, quality information, and purchase intention. Theories showcase that those features significantly affect the intent to purchase in other industries such as Fashion. The purpose is to identify whether those features play an essential role in the same case in dietary supplements, products that are linked with health. So, this research only focuses on people who know the brand Myprotein.The key findings are that influencers’ attributes such as reputation and quality information significantly impacted purchase intention. On the other hand, influencers’ attractiveness and expertise have no significant relationship with purchase intention. This is one of the first studies to investigate influencers’ impact on purchase intention in the dietary supplements industry through the brand Myprotein; thus, it enriches the understanding of influencer marketing in this industry. In practice, the findings of this study give some suggestions to companies when they use influencers to build brand awareness and increase sales. The results also have potential applications in other industries that frequently use influencers for marketing purposes. Therefore, this study provides insights to the literature on influencer marketing and has several managerial implications. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568517 The impact of social media on brand associations for sponsors : the case of Formula one / Estelle RANCOURT / 2022
PermalinkThe increasing use of social media and influencer marketing in th luxury sector / Antoine HABAY / 2022
PermalinkThe influence of green advertising on purchase intention of green cosmetics, regarding the rise of greenwashing concern / Julia LAPRAY / 2022
PermalinkThe Oxford Handbook of Luxury Business / Pierre-Yves DONZE / Oxford : OXFORD UNIVERSITY PRESS (2022)
PermalinkPermalinkTo what extend do the performances of sports teams have an impact on the sponsor's brand with the consumer ? / Antoine ROUQUET / 2022
PermalinkTo what extent does the rise in the number of influencers and partnerships change the efficiency of influencer marketing itself? / Eva DUPONT / 2022
PermalinkUnder the pressure of COVID-19 and the rapid development of online shopping technology, how can large retail stores increase revenue by enhancing the customer experience? / Yexi SUN / 2022
PermalinkPermalinkWhat are the challenges of sensorial marketing to face the rise of e-commerce? / Amandine GABORIAU / 2022
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