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Diversity and inclusion – professional integration of people with disabilities / Léa MOSTICONE / 2021
Titre : Diversity and inclusion – professional integration of people with disabilities Type de document : Mémoire Auteurs : Léa MOSTICONE, Auteur Année de publication : 2021 Importance : 41 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
DIVERSIFICATION ; HANDICAP ; EMPLOYE
Entreprise
INTEGRATIONRésumé : Research objective:
I decided to focus my thesis on a subject that I am passionate about: diversity and inclusion within companies. I would like to analyse, through reference texts and my field study, the evolution of the professional inversion of disabled people. I am a person who loves justice, so I think that there should be equal opportunities between classic workers and those with a disability.
Research questions:
Looking at my objective, I decided to work on the following issue: Is there still discrimination in the hiring and integration of people with disabilities?
Methodology:
After reading the literary reviews, I decided to answer the above problem with two following assumptions:
- Hypothesis 1: numerous measures have led to an improvement in the inclusion of disabled workers in companies
- Hypothesis 2: the inclusion of people with disabilities in the workplace is still too complex (stereotypes due to a lack of knowledge)
Findings:
Concerning the literature review, I relied on research articles in the Neoma library and articles found on the internet (see references). To complete my first theoretical part, I conducted five interviews with profiles closely related to disability. Finally, in order to complete the report in time, I made a retro planning (see annex 1)Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538366 Does the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? / Isabelle COURTOIS / 2021
Titre : Does the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? Type de document : Mémoire Auteurs : Isabelle COURTOIS, Auteur Année de publication : 2021 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
EMOTION ; MARKETING SENSORIEL ; COMPORTEMENT DU CONSOMMATEUR
Entreprise
VISUALRésumé : The problematic of this dissertation deals with the impact of a consumer's sight that can influence his emotions related to a festive consumption of Champagne. In other words, the purpose of the study is to demonstrate that sight, and therefore what involves the visual aspect of the product, can influence our perception and judgment, and thus provoke certain emotions. We will talk about happy and festive emotions. The objective is to demonstrate how some of our senses, such as sight, can have an impact on our emotions in relation to a product.
For this, the method used is a qualitative analysis method. In other words, interviews were conducted with 11 individuals, 6 women and 5 men. The interviews lasted between 10 and 20 minutes and allowed us to establish whether the research problem will be validated or not.
The results show that individuals have their own perception of Champagne. Some are better able to talk about it than others, they have more knowledge, which allows them to see certain things that a person who knows less about the subject cannot see. However, both points of view are interesting and allow us to establish whether or not the sense of sight plays a role in this festive consumption of Champagne. Several common points have emerged from this analysis, and we can see that sight has its share of responsibility in the consumer's emotions during a festive consumption of Champagne.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538578 La durabilité: une condition nécessaire pour que les entreprises de la mode puissent préserver leur place sur le marché à l'avenir / Alice SIBONI / 2021
Titre : La durabilité: une condition nécessaire pour que les entreprises de la mode puissent préserver leur place sur le marché à l'avenir Type de document : Mémoire Auteurs : Alice SIBONI, Auteur Année de publication : 2021 Importance : 72 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
BIEN DURABLE ; MODE ; RECHERCHE ET DEVELOPPEMENT ; TECHNOLOGIERésumé : L’objet de ce mémoire est de découvrir l’importance de la durabilité pour le secteur de la mode dans l’avenir. L’impact que l’industrie a sur la planète et ses habitants n'est plus viable : un changement s'imposes.
Nous découvrirons, grâce à revue de la littérature académique, l’impact environnemental et social que l’industrie a surtout dans les pays les plus pauvres et ensuite on verra l’approche des consommateurs face à ces problèmes.
Parmi les aspects les plus critiques du système de la mode figurent la délocalisation de la production, le manque de protection et de salaire adéquat pour de nombreux travailleurs du secteur, ainsi que la production excessive de vêtements bon marché mais "peu durables", avec le problème conséquent de leur élimination. Ainsi, les nombreux scandales du secteur ont incité les consommateurs à modifier leur comportement d'achat, et le Covid-19 a accéléré cette évolution vers une orientation plus durable.
Pour faire face à ces problématiques, le secteur de la mode peut se focaliser sur trois aspects principaux : la R&D, les technologies et le packaging.
Cette étude, composée d'une analyse académique et d'une recherche qualitative, vise à décliner ces catégories dans leurs points clés, afin d'obtenir une image générale des axes de développement de l'industrie et de leurs contraintes, pour ensuite imaginer l'avenir du secteur.
Les résultats de ce mémoire suggèrent que de nombreuses marques ont pris et prennent des mesures durables, mais que, dans le même temps, nous sommes encore loin de définir la durabilité comme un élément clé de la réussite des entreprises de mode dans le futurProgramme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536321 Effect of the use of influencers in luxury brand's marketing strategies on the luxury customers' perception of luxury brands / Charlotte AZEMA / 2021
Titre : Effect of the use of influencers in luxury brand's marketing strategies on the luxury customers' perception of luxury brands Type de document : Mémoire Auteurs : Charlotte AZEMA, Auteur Année de publication : 2021 Importance : 77 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MARKETING STRATEGIQUERésumé : The aim of this study is to investigate whether influencer marketing should be used or not by luxury brands and how this practice affect the way luxury brands are perceived by luxury customers. This research also study how the luxury industry is being transformed by Social Media and more particularly by marketers’ use of influencer marketing strategies. This study has been deepened using a qualitative research, based on 12 in-depth interviews that give both luxury customers and professional’s points of view on the use of influencers by luxury brands. Based on the findings of these interviews, it has been identified that influencer marketing gives a more accessible image of luxury which can make these brands more attractive by the new generations but may be a problem for older generations. Previous studies have investigated the use of Social Media by luxury brands and millennials, this paper is exploring the effect of influencer marketing on the younger generations. This research is of great interest for luxury brands aiming at knowing if they should follow the influencers’ trend to target millennials and more especially generation Z, or not. The research is based on the following question: How are influencers transforming the luxury marketing? Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538639 Effects of integrating Mobile Augmented Reality on the perceived brand experience and brand attitude. The case of the furniture industry. / Héléna DIJON / 2021
Titre : Effects of integrating Mobile Augmented Reality on the perceived brand experience and brand attitude. The case of the furniture industry. Type de document : Mémoire Auteurs : Héléna DIJON, Auteur Année de publication : 2021 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; IMAGE DE MARQUE ; TECHNOLOGIE
Entreprise
IKEARésumé : In an increasingly competitive world, brands must offer unique experiences to their consumers. Rapid advancements in technologies, especially augmented reality, places it at the heart of the brands’ strategies to create significant experiences in the eyes of consumers.
The adoption of augmented reality represents a major opportunity to improve brand experience, especially in the furniture industry. While one of the major issues faced by consumers is the lack of products’ visualization in their physical environment, augmented reality may well alleviate this issue and enhance brand experience. That is why one of the leading brands in its market, IKEA, has already started to introduce augmented reality to provide a compelling experience to its consumers.
This paper proposes a model to explore whether the integration of augmented reality into the purchasing process impacts brand experience and attitude of consumers towards the brand IKEA.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538666 Emotion and authenticity: the key to market to the Alpha generation / Lilie ROCH / 2021PermalinkL'expérience utilisateur le nouvel outil de référencement pour le moteur de recherche google / Estelle HUBLET / 2021PermalinkFootball Business: Which shareholding strategy to adopt? Publicly listed club VS equity owned club, the case study of the two Manchester clubs. / Hugo SAGRANDI / 2021PermalinkFrench Gen Z and Millennials’ behaviour towards the environmental strategies of champagne brands Champagne brands and their environmental strategies: what effects on French Millennials and Gen Z's behaviour? / Eléonore BUTTIN / 2021PermalinkHow and why does indecisiveness significantly affect consumer decision-making? / Hilary GEN / 2021PermalinkHow can brands use ‘gender fluidity’ to redefine beauty for the male consumer group? / Jiayi LI / 2021PermalinkHow could a company take advantage from the interaction adolescent-parent in the purchase decision making for school supplies ? / Agathe VISSAC / 2021PermalinkHow Covid-19 influenced the shift in marketing strategies of the luxury residential real estate sector: Case of India. / Rena VORA / 2021PermalinkHow did spirits brands impact cocktail consumption and culture through brand ambassadors? / Bastien MICHAUD / 2021PermalinkHow do fast-moving consumer goods brands influence consumers by integrating the green marketing-mix into their strategy? / Méline DABERT / 2021Permalink
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