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Titre : Demand Forecasting Best Practices Type de document : Livre Auteurs : Nicolas VANDEPUT, Auteur Année de publication : 2023 Importance : 192 p. ISBN/ISSN/EAN : 978-1-63343-809-5 Langues : Anglais (eng) Mots-clés : Management
CHAINE DE PRODUCTION ; GESTION DU MARKETINGRésumé : Demand Forecasting Best Practices is a unique step-by-step guide, ideal for demand planners, S&OP managers, supply chain leaders and data scientists, demonstrating forecasting tools, metrics, and models alongside stakeholder management techniques that work in a live business environment. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579251 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 058195 338.5 VAN Livre Library Campus de Reims Salle de lecture Disponible Does the Multisensory Marketing have an impact on customer engagement in the Gastronomy industry? / Dounia MOURID / 2023
Titre : Does the Multisensory Marketing have an impact on customer engagement in the Gastronomy industry? Type de document : Mémoire Auteurs : Dounia MOURID, Auteur Année de publication : 2023 Importance : 28p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; MARKETING SENSORIEL
Entreprise
PRIMEL GASTRONOMIERésumé : The consumer sensory experience would be a new source of differentiation for gastronomic restaurants which are increasingly faced with the similarities of their offering. In fact, today’s consumers are more demanding and have higher expectations about their dining experiences. In that sense the concept of multi-sensorial marketing came to fill the gap and create memorable sensory experiences leading to increase their engagement. A qualitative study was therefore conducted to try to understand the influence of multi-sensorial marketing on customer engagement in the gastronomy industry. It seems that sensory experiences contribute to the appreciation of the multi-sensorial restaurant because of the various emotions it
creates and the lasting imprint it leaves for the consumer. Thus, their desire to relive the experiences motives them to revisit the immersive restaurants. However, the strongest the sensory experience is, lower the excitement can be and higher the anticipation of surprise becomes. Creating a consistent integration of the five senses in the gastronomic experiences is thus necessary, as it will help to strengthen the bond between consumers and the restaurant.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581960 Does the use of dating apps have any consequences on consumer behaviours, mental health and perception of love? / Mathilde DAVERSIN / 2023
Titre : Does the use of dating apps have any consequences on consumer behaviours, mental health and perception of love? Type de document : Mémoire Auteurs : Mathilde DAVERSIN, Auteur Année de publication : 2023 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING ACHAT ; SANTERésumé : In recent years, there has been a notable surge in the utilization of dating apps as individuals seek out convenient and easily accessible ways to connect with new people. While these apps offer a promising platform for social interactions, concerns have arisen regarding the potential implications they may have on consumer behaviours and mental well-being. Given the escalating popularity of dating apps, it becomes imperative to thoroughly examine and investigate the potential impact they may exert on individuals. Thus, the overarching research question at hand seeks to delve into the intricate relationship between the use of dating apps, consumer behaviours, and mental health, with the aim of acquiring a comprehensive understanding of the multifaceted effects these apps may have on their users. By delving into this realm of inquiry, it is hoped that the research findings will provide valuable insights into the ramifications of dating app usage, enabling a more nuanced comprehension of the broader implications associated with their adoption in contemporary society.A significant concern surrounding the use of dating apps pertains to their potential influence on consumer behaviours. Extensive research has revealed that individuals who engage with dating apps are more prone to engaging in risky sexual behaviours and displaying a propensity for having multiple sexual partners when compared to those who do not utilize these platforms (Lehmiller et al., 2018). Moreover, the utilization of dating apps may inadvertently foster what is commonly referred to as a "shopping mentality," whereby users perceive potential partners as mere commodities to be swiftly evaluated and, if deemed unsatisfactory, promptly discarded. This prevailing mindset, which emphasizes quick assessments and disposability, has the potential to erode empathy and diminish the likelihood of establishing meaningful emotional connections. As a result, the adoption of dating apps may inadvertently contribute to a decline in empathy and hinder the formation of deep emotional bonds among users.Dating apps also raise significant concerns regarding their potential influence on users' mental health. Extensive research has consistently demonstrated a correlation between the use of dating apps and elevated levels of anxiety, depression, and loneliness among individuals (Sumter et al., 2017; Toma et al., 2018). The inherent nature of these apps, with their emphasis on swiping, matching, and continual evaluation, can contribute to heightened feelings of anxiety and self-doubt, as users constantly navigate through a seemingly endless array of potential partners. Furthermore, individuals may encounter negative emotions such as rejection, objectification, and even harassment within the dating app environment, further exacerbating the potential detrimental impact on their mental well-being (Blackhart et al., 2014). These negative experiences, coupled with the superficial and transactional nature often associated with dating app interactions, can profoundly impact users' self-esteem and overall psychological state. As a result, the pervasive use of dating apps has raised concerns about the potential adverse effects on individuals' mental health, necessitating a deeper understanding of the nuanced dynamics at play within these digital platforms. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581958 La durabilité dans la Gestion de la Chaîne d’Approvisionnement : cas d’étude sur la Fast Fashion. / Eugenia DEL YERRO SÁNCHEZ-RAMADE / 2023
Titre : La durabilité dans la Gestion de la Chaîne d’Approvisionnement : cas d’étude sur la Fast Fashion. Type de document : Mémoire Auteurs : Eugenia DEL YERRO SÁNCHEZ-RAMADE, Auteur Année de publication : 2023 Importance : 83 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Français (fre) Mots-clés : Management
BIEN DURABLE ; ENTREPRISE ; RAPPORTRésumé : De nos jours, l'idée de durabilité prend de plus en plus d'importance dans le monde des affaires. La société étant de plus en plus sensibilisée aux questions d'éthique et de responsabilité durable, les entreprises sont contraintes de modifier leur mode de fonctionnement afin de répondre à la nouvelle demande de produits et de services plus respectueux de l'environnement et de la société. Cela est particulièrement vrai du fait qu'à notre époque, les insuffisances dans ces domaines peuvent se propager rapidement et facilement grâce à l'internet. Ce défi est particulièrement important pour les entreprises manufacturières, dont les opérations de la chaîne d'approvisionnement ont des impacts particulièrement négatifs, et plus spécifiquement pour les entreprises de l'industrie de la mode rapide, l'une des industries les plus polluantes. C'est pourquoi l'objectif de ce document est de proposer et d'analyser les moyens par lesquels les entreprises de ce secteur peuvent rendre leurs chaînes d'approvisionnement plus durables, en analysant le contenu des rapports de durabilité de ces entreprises. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581654
Titre : Effects of purchasing luxury fashion goods on cusumers social approval feeling Type de document : Mémoire Auteurs : Marie LEROY, Auteur Année de publication : 2023 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; MARKETING ACHATRésumé : Luxury consumption has become a common phenomenon in today’s society, with consumers increasingly using these items to express their social status and seek approval from their peers. This
research provides valuable insights on the understanding of the psychological mechanisms that underlie this behavior. A qualitative study was conducted to understand the motivations linked with the purchase of luxury products, the impact of social approval, and the differences which can occur within social norms or cultures. It seems that the main motivations are linked with the high quality and durability of the product, as well as the uniqueness of the item and the status that comes along with it. Also, it has been shown that social approval highly influences luxury goods consumption, even unconsciously. The study offers useful recommendations for luxury firms and marketers who wish to satisfy customers' desire for social acceptance through luxury purchase. Companies may successfully adjust their marketing strategies to align with their target audience by understanding the emotional requirements and motivations of their consumers. The research also highlights the emotional rewards associated with owning luxury items, and the effects post-consumption, which are mostly positive on the short-term but can transform into guilt and regret, mostly due to financial reasons.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581964 Une étude examinant l'émergence de la présence des marques sur Tiktok et le degré d'acceptation de la génération Z à l'égard des marques qui intègrent le marketing des memes et les tendances de l'internet dans leurs tactiques de marketing. / Martha CLARKE / 2023
PermalinkExamining the effects of emotional manipulation in advertising on consumer behavior and wellbeing / Andréa AZULA ZUBIETA / 2023
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkHow can the metaverse be used to improve customer experience and satisfaction in the context of digital transformation? / Gauthier OUGIER / 2023
PermalinkPermalinkHow does social media influence a company's operational decisions in China? Analysis of the influence of Douyin on the operational decisions of Lancôme and Olay in China / Tingting JIANG / 2023
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