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Titre : Luxury : a rich history Type de document : e-book Auteurs : Peter MCNEIL, ; Giorgio, RIELLO Importance : xv, 351 p. Présentation : illustrations (black and white) ISBN/ISSN/EAN : 978-0-19-164027-8 Langues : Anglais (eng) Mots-clés : Management
PRODUIT DE LUXE ; HISTOIRE ECONOMIQUE ; HISTOIRE DE L'ENTREPRISE ; HISTOIREMots-clés candidats : Material culture History. Luxury Luxuries Index. décimale : E-book Résumé : We live in a world obsessed by luxury. Long-distance airlines compete to offer first-class sleeping experiences and hotels recommend exclusive suites where you are never disturbed. Luxury is a rapidly changing global industry that makes the headlines daily in our newspapers and on the internet. More than ever, luxury is a pervasive presence in the cultural and economic life of the West - and increasingly too in the emerging super-economies of Asia and Latin America. Yet luxury is hardly a new phenomenon. Today's obsession with luxury brands and services is just one of the many manifestations that luxury has assumed. In the middle ages and the Renaissance, for example, luxury was linked to notions of magnificence and courtly splendour. In the eighteenth century luxury was at the centre of philosophical debates over its role in shaping people's desires and oiling the wheels of commerce. And it continues to morph today, with the growth of the global super-rich and increasing wealth polarization. From palaces to penthouses, from couture fashion to lavish jewellery, from handbags to red wine, from fast cars to easy money, Peter McNeil and Giorgio Riello present the first ever global history of luxury, from the Romans to the twenty-first century: a sparkling and ever-changing story of extravagance, excess, novelty, and indulgence. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158532
Titre : Luxury : a rich history Type de document : e-book Auteurs : Peter MCNEIL, ; Giorgio, RIELLO Importance : xv, 351 p. Présentation : illustrations (black and white) Langues : Anglais (eng) Mots-clés : Management
HISTOIRE ; HISTOIRE DE L'ENTREPRISE ; HISTOIRE ECONOMIQUE ; PRODUIT DE LUXEMots-clés candidats : Material culture History. Luxury Luxuries Index. décimale : E-book Résumé : We live in a world obsessed by luxury. Long-distance airlines compete to offer first-class sleeping experiences and hotels recommend exclusive suites where you are never disturbed. Luxury is a rapidly changing global industry that makes the headlines daily in our newspapers and on the internet. More than ever, luxury is a pervasive presence in the cultural and economic life of the West - and increasingly too in the emerging super-economies of Asia and Latin America. Yet luxury is hardly a new phenomenon. Today's obsession with luxury brands and services is just one of the many manifestations that luxury has assumed. In the middle ages and the Renaissance, for example, luxury was linked to notions of magnificence and courtly splendour. In the eighteenth century luxury was at the centre of philosophical debates over its role in shaping people's desires and oiling the wheels of commerce. And it continues to morph today, with the growth of the global super-rich and increasing wealth polarization. From palaces to penthouses, from couture fashion to lavish jewellery, from handbags to red wine, from fast cars to easy money, Peter McNeil and Giorgio Riello present the first ever global history of luxury, from the Romans to the twenty-first century: a sparkling and ever-changing story of extravagance, excess, novelty, and indulgence. Nombre d'accès : 3 Autre URL associée : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=9780191640278 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539107
Titre : Managing Brand Equity Type de document : e-book Auteurs : David A. AAKER, Auteur Editeur : FREE PRESS Importance : 262 p. ISBN/ISSN/EAN : 978-1-4391-8838-5 Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; MARKETING DIRECT ; MARQUERésumé : The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=514003 Market management
[périodique] Voir les bulletins disponibles
Titre : Market management Type de document : Revue ISBN/ISSN/EAN : 1490-4756 Langues : Français (fre) Mots-clés : Management
GESTION DU MARKETINGPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=119 Etat des collections
Localisation Emplacement Collection Lacunes Library Campus de Rouen Archives 1998 - 2008 [périodique] Voir les bulletins disponiblesMarketing and research today / European Society for Opinion and Marketing Research
[périodique]
Titre : Marketing and research today / European Society for Opinion and Marketing Research Type de document : Revue ISBN/ISSN/EAN : 0923-5957 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=394 Etat des collections
Localisation Emplacement Collection Lacunes Library Campus de Rouen Archives 1990 - 1999 [périodique] PermalinkLe marketing au Maroc : concepts et réalités / Ouaffa GHANNAM-ZAIM / SOCIETE D'EDITION ET DE DIFFUSION AL MADARISS
PermalinkPermalinkPermalinkPermalinkPermalinkRAM - Recherche et applications en marketing
PermalinkPermalinkPermalinkService Fascination : Gaining Competitive Advantage Through Experiential Self-Service Systems / Christian ZAGEL / SPRINGER GABLER
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