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How does the appearance of a cheese board influence taste perception and desire to eat ? / Laura BAETENS / 2023
Titre : How does the appearance of a cheese board influence taste perception and desire to eat ? Type de document : Mémoire Auteurs : Laura BAETENS, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ALIMENTATION ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING SENSORIELRésumé : This paper gives insights about the visual parameters influencing a consumer when considering eating a cheese board. It examines how the appearance of a cheese board affects consumers’ taste perception of the cheeses served and if it can influence their willingness to eat. Indeed,Reproduction et diffusion interdites cheese is a traditional and very popular food in France. Are all consumers liking the new trends
regarding food such as color and aesthetic presentation? Do these trends apply for such a traditional food (cheese)? How restaurateurs and caterers can, thus, adapt their offer to the tastes of consumers when offering cheese boards? The aim of this essay is to answer those questions.
The literature found about visual influencers showed that the visual appearance of the food to be eaten is the main visual influencer, being able to change the consumer’s taste perception and his/her willingness to eat. Some literature argues also that variety in shapes and textures were
a favorable visual parameter that increases willingness to eat and food intake. Color has also been highlighted as a positive influencer, giving to consumer more willingness to eat.Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581712 How has supply chain complexity been evolving since the 2010s, becoming one of the main concerns the luxury industry must deal with? / Mathilde BOULOT / 2023
Titre : How has supply chain complexity been evolving since the 2010s, becoming one of the main concerns the luxury industry must deal with? Type de document : Mémoire Auteurs : Mathilde BOULOT, Auteur Année de publication : 2023 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; IMAGE DE MARQUE ; INDUSTRIE DU LUXE SECTEURProgramme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581781 HOW SHOULD FINE WATCHMAKING ADAPT ITS PRODUCT OFFERING IN RESPONSE TO THE DIGITALIZATION OF ITS SECTOR? / Julie-Anne MARCOT / 2023
Titre : HOW SHOULD FINE WATCHMAKING ADAPT ITS PRODUCT OFFERING IN RESPONSE TO THE DIGITALIZATION OF ITS SECTOR? Type de document : Mémoire Auteurs : Julie-Anne MARCOT, Auteur Année de publication : 2023 Importance : 32p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
TECHNOLOGIE ; PRODUIT DE LUXE ; INDUSTRIE DU LUXE SECTEURRésumé : With the increase of digitalization and the “Digital age” phenomenon, the world becomes increasingly digital. The luxury watchmaking sector faces unique challenges due to digitalization in incorporating digital features while staying relevant and engaging with consumers. This dissertation paper explores the digital transformation of fine watchmaking, examining how traditional fine watchmaking brands must adapt their product offerings and marketing strategies while maintaining tradition and exclusivity to meet the demands of the consumers and new modern marketplace. As connected and smart watches are more and more visible and bought by consumers, this dissertation paper explores the digital transformation of products offerings for fine watchmaking and which strategy to implement to enter in a Digital Age while satisfying the codes of fine watchmaking sector and consumers. This paper examines the incorporation of digital features and connectivity in fine watches and the importance of creating unique experiences for consumers, and the role of social media in reaching new audiences to succeed the strategy of fine watchmaking sector that consists on keeping the quality and prestigious brand image and by integrating digital features on the products. The paper also examines the potential impact of emerging and new technologies, with blockchain on the fine watchmaking sector for instance and the potential benefits of successful adaptation. This study explores the roadmap to success to the Digital Age and to ensure the continued success of fine watchmaking sector in the years to come. The qualitative study has shown that digitalization is at the heart of the marketing and digital strategy for products offering in fine watchmaking sector, but there are different strategies influenced by brand image, brand heritage and values of the brand, and depending on size of companies. These parameters influence considerably the strategy. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581975 How to create online customer experience in the lingerie industry when it comes to digital purchasing? / Quitterie BIZOUARD / 2023
Titre : How to create online customer experience in the lingerie industry when it comes to digital purchasing? Type de document : Mémoire Auteurs : Quitterie BIZOUARD, Auteur Année de publication : 2023 Importance : 39 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; TEXTILE SECTEUR ; WEBMARKETINGRésumé : This dissertation contributes to the research in creating digital customer experience for the lingerie business. This topic has not been deepen for this sector yet and our paper aims to contribute to the better understanding of the subject. Our research question was: “how to create
online customer experience in the lingerie industry when it comes to digital purchasing?”. We answered this question focusing on consumer behavior with emotions as a lever to create a connection with the client and the benefits of augmented reality for customer experience. Thanks to a quantitative study that has been conducted over men and women of any age through a questionnaire, it appears that digital experience is not a native behavior when it comes to lingerie but is significantly enhanced when both functional and hedonic values are highlighted for the customer. However, our results showed that prospects are not ready yet for the use of virtual technologies in their lingerie shopping path.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581929
Titre : How to enhance creativity in the luxury product development ? Type de document : Mémoire Auteurs : Eva KIRAKOSYAN, Auteur Année de publication : 2023 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; CREATIVITE ; PRODUITRésumé : Luxury product development is a highly competitive market, where creativity and innovation are key drivers for success. The industry is constantly evolving, and brands that fail to innovate risk being let behind by their competitors. This lack of innovation can be detrimental to a luxury brand's long-term success, as it risks being seen as outdated and irrelevant. One recent event that highlights the importance of innovation in the luxury industry is the collaboration between Louis Vuiton and artist Yayoi Kusama. This collaboration resulted in a highly successful collection that showcased the brand's ability to innovate and push the boundaries of traditional luxury product development Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581908 L'impact des réseaux sociaux dont Tiktok sur la chaîne de valeur des artistes de l'industrie musicale. / Elyna BRETEL / 2023
PermalinkIn-store environment and customer responses in beauty pop-up stores : An application of the S.O.R model / Mathilde BOULANGER / 2023
PermalinkL'influence des mesures de fidélisation de la clientèle sur le comportement d'achat : Carte de fidélité versus programmes de fidélité dans le commerce de détail allemand. / Pierre NERMERICH / 2023
PermalinkPermalinkPermalinkLuxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin / Chloé MATHIEU / 2023
PermalinkLuxury brands entering Metaverse. How Metaverse can enable luxury brands to target GEN Z ? / Agathe GENEST / 2023
PermalinkMARKETING OF SPORTS GAMBLING BRANDS: THE IMPACT OF THE SENSIBILIZATION CAMPAIGNS AGAINST THE DANGERS OF SPORTS GAMBLING / Arthur LEFEBVRE / 2023
PermalinkPermalinkL'opulence Digitale Dévoilée : Une étude comparative des industries du luxe et de leur impact sur l'expérience client. / Cliona JORDAN / 2023
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