Mots-clés
Documents disponibles dans cette catégorie (3079)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Etendre la recherche sur niveau(x) vers le bas
Purchase motivations and perceptions towards luxury counterfeit among generation X and Y consumers / Charlotte POULIQUEN / 2023
Titre : Purchase motivations and perceptions towards luxury counterfeit among generation X and Y consumers Type de document : Mémoire Auteurs : Charlotte POULIQUEN, Auteur Année de publication : 2023 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONTREFACON ; PRODUIT DE LUXE ; CONSOMMATEURProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581734 A quantitative analysis of the transition from a web catalogue to an online marketplace / Sergio Andres RODRIGUEZ COTE / 2023
Titre : A quantitative analysis of the transition from a web catalogue to an online marketplace Type de document : Mémoire Auteurs : Sergio Andres RODRIGUEZ COTE, Auteur Année de publication : 2023 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
COMMERCE ELECTRONIQUE ; ANALYSE DES DONNEES ; GESTION DE LA RELATION CLIENTRésumé : Online marketplaces have increased significantly as a result of the rapid expansion of e-commerce, in an effort to improve user experiences and promote long-term customer engagement. In order to better understand the factors influencing shopping intention and continuance intention among future users, this study will look the development of a potential online marketplace, following a practical case with a real company from Colombia, named Copuntoco. Environmental Stimuli, Visual Web Aesthetics, Effectiveness Information Content, Perceived Site Quality, Shopping Intention, and Continuance Intention are the variables included in the research model. Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581668
Titre : Selling Europe to the World : The Rise of the Luxury Fashion Industry, 1980-2020 Type de document : e-book Auteurs : Pierre-Yves DONZE, Auteur Editeur : Londres : BLOOMSBURY Année de publication : 2023 Importance : 185 p. ISBN/ISSN/EAN : 978-1-350-33579-0 Langues : Anglais (eng) Mots-clés : Management
PRODUIT DE LUXE ; MARKETING DE LA DISTRIBUTIONRésumé : Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=569624 Strategies and techniques supermarket used to encourage more purchase of consumers / Constance JALLOT / 2023
Titre : Strategies and techniques supermarket used to encourage more purchase of consumers Type de document : Mémoire Auteurs : Constance JALLOT, Auteur Année de publication : 2023 Importance : 28p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; COMPORTEMENT DU CONSOMMATEUR ; FIDELISATIONRésumé : To become bigger actors in their fields, supermarkets did not stop encourage their customers from massive consumption; they became little by little temples of consumption. They manage to keep consumers loyal through different means and are constantly looking for potential customers. Most of them innovate a lot in this field but they also must be adaptable to the mentality of the population they target. Some countries have specific habits and customs used on a smaller scale in France for example and vice versa. There is also the question of the price of the products, one can think that when the borders are close, the inhabitants can more easily find articles and compare the prices. Purchases are pre-planned for the major part by consumers. The important objective is this study is to understand how skills and techniques influence consumers towards specific products or adapt their concepts to satisfy a clientele, maximize profit and find perfect combinations adapted to external and internal factors, externalities within strategies. The most significant study method to understand how it affects consumer’s behavior remains the qualitative research to analyze with their proper comprehension the ideas behind concepts.
The idea was to analyze how supermarkets are acting at all levels as few really care. They are fully involved in well-being and in customer understanding to make them find what they think they are looking for with the same consumption model throughout all countries. It would be interesting to look later at the products most sensitive to the influence of supermarkets on their basket.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581949 A study about athletes’ endorsements and their influence on amateur athletes / Julien CORRAÏNI / 2023
Titre : A study about athletes’ endorsements and their influence on amateur athletes Type de document : Mémoire Auteurs : Julien CORRAÏNI, Auteur Année de publication : 2023 Importance : 43p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; SPORT ; COMPORTEMENT DU CONSOMMATEURRésumé : Athlete endorsement has become a rising and efficient means to promote a sports brand or a sports product. It can boost brand awareness, sales, and brand loyalty among amateur athletes. As a result, athlete endorsement has taken on a new dimension nowadays: athlete endorsement can be about sponsoring, but also and above all about advertising. Sports brands now use their endorsed athletes as real actors and muses to promote their products. Nevertheless, athlete endorsement is now a complex topic for sports brands: some athletes have more influence, appeal, and credibility than others, depending on various factors. In other words, the challenge for sports brands is to choose the relevant endorsed athlete, for the relevant sport, promoting the relevant sports product. Therefore, this paper explores the key factors that influence the value and impact of athlete endorsement in terms of purchase intentions, especially in advertising campaigns. To complete this research successfully, a qualitative study was carried out among ten amateur athletes.The findings of the study revealed that, generally-speaking, amateur athletes tend to like the noticeable influence that professional athletes have on their own sport compared to their price list. Amateur athletes also love to be able to identify physically and sociologically with professional athletes. This paper also showed that the impact of athlete endorsement on purchase intentions varies according to the practice level of amateur athletes: Sunday sportspersons are much more receptive to athlete endorsement, whereas regular sportspersons are more open to performance and word-of-mouth factors. Besides, when it comes especially to athlete-endorsement advertising, results unveiled that single-athlete endorsement advertisements are more efficient for individual sports, whereas multiple-athlete endorsement ones fit more for team sports. To finish, the endorsed athlete has to speak, play, and engage in the advertisements, in order to increase amateur athletes’ commitment and purchase intentions, to the extent that it conveys more emotions. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581957 A study of the impact of endorsement in the cosmetic industry on women’s behavior and self-perception / Tiphaine BILLARD / 2023PermalinkStudy of the relation between sustainable packaging of Champagne houses and consumer purchasing behaviour. / Viviane OCULI / 2023PermalinkStudying the impact of consumer electronics-related User-Generated Content (UGC) on YouTube on Consumer Purchase Behavior / Arjun SURI / 2023PermalinkTHE CONTRIBUTION OF PHYSICAL APPEARANCE AND INSTAGRAM TO THE GROWING INTEREST FOR ANTI-AGING PRODUCTS AMONG YOUNG WOMEN / Honorine DIEPPE / 2023PermalinkThe effect if intagram addiction on the compulsive purchase behavoir of dietary supplements / Justine TANNIERES / 2023PermalinkTHE EFFECTS OF THE NUTRI-SCORE LABEL ON THE CONSUMER PURCHASE INTENTION IN THE DRIVE CHANNEL IN FRANCE / Alice LE GENDRE / 2023PermalinkThe impact of social media virality on consumer behavior in the cosmetic industry / Ilona ATTHAR / 2023PermalinkThe impact of the use of digital technologies on consumers’ perceptions of luxury brands / Marie Joe GEAGEA / 2023PermalinkThe power of Social Networks: How Luxury Brands can adapt to evolving Consumer trends while maintaining their Exclusivity? / Angèle CHESNEAU / 2023PermalinkThe reinvention of post-Covid film marketing in France / Ilona ZENI / 2023Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26