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Mémento Droit commercial 2023 / Editions Francis Lefebvre (2023)
Titre : Mémento Droit commercial 2023 Type de document : Livre Editeur : Editions Francis Lefebvre Année de publication : 2023 Note générale : Langues : Français (fre) Mots-clés : Management
DROIT DES OBLIGATIONS ; ENTREPRENEURIAT ; VENTERésumé : D’une richesse sans pareil, le Mémento Droit commercial explore de très nombreux sujets répondant aux préoccupations de l’entreprise et de ses conseils : droit des obligations, contrats d’affaires (accords de distribution, vente, sous-traitance, etc.), baux commerciaux, fonds de commerce, responsabilité, droit des biens, propriété intellectuelle, crédit, sûretés, effets de commerce, recouvrement des créances procédures collectives, arbitrage, etc. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=580543 What are the problems encountered during the sales journey with french local government ? / BALOUZAT, AMAURY / 2023
Titre : What are the problems encountered during the sales journey with french local government ? Type de document : Mémoire Auteurs : BALOUZAT, AMAURY, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
POLITIQUE ECONOMIQUE ; TECHNIQUE DE VENTE ; VENTEProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581879 How phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022
Titre : How phygital strategies can transform the customer experience into a purchase in the luxury sector? Type de document : Mémoire Auteurs : Léa NOËL, Auteur Année de publication : 2022 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; ENSEIGNE ; MARKETING EXPERIENTIEL ; VENTE ; VENTE A DISTANCE ; WEBMARKETINGRésumé : We are currently living in a digital era, where everything can be done thanks to an Internet connection. This also applies to purchase, people can order food, clothes and even luxury goods with fingertips, anywhere and at any time. Thus, it may represent a challenge for luxury brands as the compatibility between luxury and digital is not obvious, due to completely different features. The covid-19 pandemic reinforces the changes in the purchasing behavior and, even for luxury goods, ordering online became a norm. This paper is based on the academic research which focused on the new way of purchasing related to digital. However, a qualitative approach completes this study by giving insights on what luxury consumers think about this specific industry and about the addition of digital means in the physical store. The aim is to see what phygital strategy should be implemented in luxury stores in order to trigger the purchase. Currently, many consumers are looking for experiences to live through a brand, especially in luxury which a sector strongly linked to the dream. This paper can be useful for luxury brands in order to know if digital tools have an impact on the desire to buy a product and thus define the right phygital strategy to transform the customer experience into a purchase. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564584 How to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? / Anthony LAVOINE / 2022
Titre : How to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? Type de document : Mémoire Auteurs : Anthony LAVOINE, Auteur Année de publication : 2022 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
VENTE ; INTELLIGENCE ARTIFICIELLERésumé : As new digital technologies in general, Artificial Intelligence is developing rapidly and is being implemented in business processes. It makes them evolve. The objective of this study is to demonstrate the impacts of using AI tools and the evolution it brings on the salesperson’s role, during the B2B prospecting phase of adaptive sales. This is a subject that concerns all business students. The role of the salesperson, its evolution and the cohabitation with technology are job’s aspects that we will experience when we will begin our professional career. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574486 Implementing Game Theory to procurement processes to improve supplier selection and negotiations / Shri Balaji CHANDRASEKAR / 2022
Titre : Implementing Game Theory to procurement processes to improve supplier selection and negotiations Type de document : Mémoire Auteurs : Shri Balaji CHANDRASEKAR, Auteur Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
THEORIE DES JEUX ; FOURNISSEUR ; LOGISTIQUERésumé : Often, purchasers and buyer find it really hard to make a choice between choosing the right supplier and negotiating the price over margins at regular intervals. Most of the cases it ends up becoming a nightmare and a time consuming process to choose the right supplier and to maintain healthy lasting relationships. These days, all market places are getting competitive with one another. Supplier selection among various industries is perhaps the most vital part of competition among various industries. A game theory based framework is proposed, so that it makes it easier for the purchaser or buyer to choose and award the right supplier. A combination of various models of auction models and rule based negotiations are also discusses which helps in the enhancement of supplier selection and negotiation process. There has been a developing interest in the use of game theory to improve the effect of supplier selection process, however existing applications have been centered around ware items. Subsequently, researchers have started to focusing the research more towards game theory additional investigation to foster supplier selection processes across multiple industries. This thesis explains and shows how supplier selection could be made in an efficient and effective manner with the application of game theory. It also further goes on to explain as why game theory is important and how it can be applied to domain of carbon trading. Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564551 Less is more: To what extent does minimalist packaging attract consumers? / Ophélie FRANCOIS / 2022PermalinkRetailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022PermalinkThe crisis in the automotive sector, a reality analysis / François DERVILLE / 2022PermalinkContemporary Selling : Building Relationships, Creating Value / Mark W. JOHNSTON / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2021)PermalinkData analytics at the service of sales forces during customers visits step: an improved business efficiency for FMCG companies / Clara DIVERSI / 2021PermalinkHow to create a cost-efficient supply chain for local sourcing restauration / Gauthier TAYLOR / 2021PermalinkInstagram, outil de communication privilégié pour la vente de vêtements d'occasion sur internet / Marie-Émilie BOSSI / 2021PermalinkNégociations et rapports de force fournisseurs/distributeurs / Constantin COSNE / 2021PermalinkPermalinkEFFECTS OF SUPPLY AND DEMAND DISRUPTIONS OF FACIAL MASKS DURING COVID-19 IN PHARMACEUTICAL INDUSTRY / Sriram PRABHAKARA RAO / 2020Permalink
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