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Management > ETABLISSEMENT FINANCIER > BANQUE > OPERATION DE BANQUE
OPERATION DE BANQUESynonyme(s)Compensation bancaire ;Compte courant ;Report bancaire Transfert de fonds |
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Social Media Marketing and its impacts to the Banking and Financial Services sector / Elodie RENAUDIN DIT BAILLIET / 2022
Titre : Social Media Marketing and its impacts to the Banking and Financial Services sector Type de document : Mémoire Auteurs : Elodie RENAUDIN DIT BAILLIET, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
BANQUE ; MEDIA SOCIAL ; CLIENTRésumé : The voice of the consumer has been so emphasized by the emergence of social media that ignoring it can mean the end of a business, in any sector and industry. Nowadays the online word of mouth can drive the reputation and credibility of a brand. Therefore setting a policy for social media marketing has become the need of the hour. Social media platforms such as Facebook or Instagram enable businesses to connect with their customers more closely than any other traditional media could have made it possible. For historically conservative and traditional industry like the banking and financial services, this new way of doing marketing can be a crucial tool to create deeper connections with customers, who nowadays want personalized attention, and address questions and concerns more efficiently and informally.Even though it can sometimes be perceived as less relevant for financial services compared to other sectors to be on social media, there can be a considerable return on investment. Social media cannot be treated a strictly static advertising anymore. There is a shift to social channels being treated as interactive communication channels. Social media provides value through enabling access to detailed data that can be integrated to the CRM systems, and automatically up-sell, cross-sell and nurture, based on the data and consumer comprehension gathered. It is crucial to have a great integrated marketing strategy and refined targeting.The general purpose of this paper is to assess the power of social media marketing and evaluate the relevance and credibility of financial services being on social media. The following idea is to understand and have a defined vision of what consumers expect and how they perceive the value of this presence.Therefore, what are the impacts of social media marketing on customer engagement and perceived value in the banking and financial services industry ? Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572769 Stablecoins as a crypto alternative: balancing sustainability and security / Meryem ABIA / 2022
Titre : Stablecoins as a crypto alternative: balancing sustainability and security Type de document : Mémoire Auteurs : Meryem ABIA, Auteur Année de publication : 2022 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MONNAIE ELECTRONIQUE ; CRYPTOMONNAIE ; FINANCE VERTERésumé : Many cryptocurrencies, such as BTC, have contributed to the growth of decentralized financial services by increasing financial inclusion, assuring unrestricted access, allowing decentralized network innovation, and acting as a stimulus for investors and entrepreneurs. As a consequence, despite all of the benefits listed, they are not in favor of the financial system's stability, safety, or substantiality. Given that when we talk about cryptocurrencies, we are always talking about volatility, and volatility brings with it a plethora of dangers, risk management must be done.
Nevertheless, the mitigation of the numerous risks connected with cryptocurrency is now achievable simply by adopting stablecoins, which, as the name suggests, guarantee stability. Consequently, in this paper, we examine the characteristics of stablecoins, identify stablecoins' capacity to manage risk among crypto-currencies, and assess its potential impact on crypto volatility, specifically whether it will make crypto less volatile or more volatile, as well as stablecoins' ability to provide sustainability. Our results demonstrate that stablecoins as a key component of DeFi, can help to repair the financial system by lowering the risks associated with crypto and improving some of their characteristics mainly regarding the stability and sustainability.Programme : MSc Financial Markets & Technologies Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565293 A study on the dynamic conditional correlation among cryptocurrencies, stocks and gold: before and during covid-19 crisis / Chenfei HOU / 2022
Titre : A study on the dynamic conditional correlation among cryptocurrencies, stocks and gold: before and during covid-19 crisis Type de document : Mémoire Auteurs : Chenfei HOU, Auteur Année de publication : 2022 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CRYPTOMONNAIE ; CRISE ECONOMIQUE ; INFLATIONRésumé : This paper attempts to explore the dynamic conditional correlation among different cryptocurrencies and traditional financial instruments such as stocks and gold, emphasizing the examination of differences between the periods before and during the covid crisis. Multiple linear regression is used to investigate the relationship between the correlation and several variables including inflation rate, risk-free rate, VIX and covid confirmed cases. The study includes Standard & Poors 500 Composite, gold and four cryptocurrencies, three of which have substantial market capitalization and one of which has a tiny market capitalization. Daily returns of selected cryptocurrencies and traditional assets are taken for calculating and determining the correlation strength using the DCC-GARCH model. The following are the findings of the study: 1) The strong, positive correlation among large-cap cryptocurrencies is positively influenced by inflation and risk-free rate before the covid crisis and has strengthened during the covid crisis. 2) Large-cap and small-cap cryptos have positive correlations that swing around a modest level. None of the factors listed are relevant. 3) The linkage between cryptocurrencies and gold or stock is weak, positive yet constant, with no discernible variations owing to the crisis. 4) Correlation between different large-cap cryptos and S&P500 has been positively affected by inflation and has remarkably risen during the covid period. 5) S&P500 and gold have low, negative but stable connections throughout the entire period. In times of crisis, a greater positive correlation limits effective portfolio diversification, which must be addressed while making investments. Programme : MSc Financial Markets & Technologies Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565296 The impact and potential of Decentralized Finance services compared to Traditional Finance services. / Alexandre FALCONNIER / 2022
Titre : The impact and potential of Decentralized Finance services compared to Traditional Finance services. Type de document : Mémoire Auteurs : Alexandre FALCONNIER, Auteur Année de publication : 2022 Importance : 41 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
DECENTRALISATION ; CRYPTOMONNAIE ; CONSEQUENCE ; COMPARAISONRésumé : The recent and rapid growth of Decentralized Finance is the perfect representation of technological progress used to improve people’s life, by giving them back control of their finance and taking off centralized intermediaries. However, the emergence of Decentralized Finance opened a Pandora’s box due to its opposition to Traditional Finance. Security risks and regulations towards Decentralized Finance have been hot topics in recent years. This paper intends to define Decentralized Finance, examine its growth, its current use cases and further discuss the impact it can have on Traditional Finance, especially for Traditional Finance services such as Bank loans, which are currently being developed on distributed public blockchains. Using literature review and data gathered from websites, report, and questionnaires, I present the way Decentralized Finance is changing the world of Finance. I found that although Decentralized Finance is able to reproduce and improve current services offered by banks and other traditional centralized institutions and entities, and even offer new services, it currently has limitations, mainly due to its intrinsic characteristics. Indeed, the pseudonymity of users and the elements that decentralization implies, namely, ensuring sufficient decentralization through governance and financial incentivization, as well as providing the maximum security possible and limiting systemic risks, for ensuring financial stability. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562230 The Metaverse: Opportunities and Challenges for the Banking sector. / Adam BENICHOU / 2022
Titre : The Metaverse: Opportunities and Challenges for the Banking sector. Type de document : Mémoire Auteurs : Adam BENICHOU, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
INTERNET ; SITE INTERNET ; TECHNOLOGIE ; TECHNOLOGIE FINANCIERE ; BANQUERésumé : The last year have been marked by the apparition of a new buzz world: the Metaverse. Thanks to Facebook changing its name for Meta, lots of articles about it have been written and lots of companies from different industries have claimed to go for it. The aim of this paper is to demystify this term and define to what extent the metaverse is relevant to the banking sector. Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572731 Bitcoin Price Forecasting using Artificial Neural Networks (ANNs) with Long-Short Term Memory (LSTM) / Marcel Domenico BRETZIGHEIMER / 2021PermalinkLa blockchain appliquée aux services financiers face au secteur bancaire traditionnel / Hugo BIANCHI / 2021PermalinkÉvolution des méthodes d'analyse financière des entreprises par les banques en France dépuis 1900 / Estrella BRUNEL / 2021PermalinkLes modes de paiements électroniques en france: comment la monnaie électronique est-elle perçue en France ? / Eddy FERREIRA / 2021PermalinkThe disruption of the societal model in Subsaharan African countries driven by the fintech industry and the soaring of digital payment services. Focus on Senegal / Frédéric WOLF / 2021PermalinkThe key success factors of stablecoins / Ouahib JALAL / 2021PermalinkThe Place of the Federal Reserve Central Bank Digital Currency in the Current Cryptocurrency Environment / Franck BOSCAN / 2021PermalinkWhat is the role of banks in the Corporate Social Responsibility (CSR) companies’ transition? / Marie-Matjilde HENRY / 2021PermalinkPermalinkPermalink
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