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Titre : Ethics of Artificial Intelligence Type de document : e-book Editeur : SPRINGER INTERNATIONAL PUBLISHING AG Année de publication : 2024 Importance : 254 p. ISBN/ISSN/EAN : 978-3-031-48135-2 Langues : Anglais (eng) Mots-clés : Management
INTELLIGENCE ARTIFICIELLE ; ETHIQUERésumé : This book presents the reader with a comprehensive and structured understanding of the ethics of Artificial Intelligence (AI). It describes the main ethical questions that arise from the use of AI in different areas, as well as the contribution of various academic disciplines such as legal policy, environmental sciences, and philosophy of technology to the study of AI. AI has become ubiquitous and is significantly changing our lives, in many cases, for the better, but it comes with ethical challenges. These challenges include issues with the possibility and consequences of autonomous AI systems, privacy and data protection, the development of a surveillance society, problems with the design of these technologies and inequalities in access to AI technologies. This book offers specialists an instrument to develop a rigorous understanding of the main debates in emerging ethical questions around AI. The book will be of great relevance to experts in applied and technology ethics and to students pursuing degrees in applied ethics and, more specifically, in AI ethics. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=587444
Titre : Principles of marketing : global edition Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : 17th ed. Editeur : Harlow : PEARSON Année de publication : 2024 Importance : 736 p. ISBN/ISSN/EAN : 978-1-292-44933-3 Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; ETHIQUE ; GESTION DE LA RELATION CLIENT ; GESTION DU MARKETING ; MARKETING DIRECT ; MARKETING MIX ; MARKETING STRATEGIQUE ; PROMOTION DES VENTES ; PUBLICITE ; RELATIONS PUBLIQUES ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 121.55 GESTION DU MARKETING Résumé : In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.Nombre d'accès : 8 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586871 Business & Society / Archie B. CAROLL / CENGAGE LEARNING (2023)
Titre : Business & Society : Ethics, sustainability and stakeholder management Type de document : Livre Auteurs : Archie B. CAROLL ; Jill BROWN Mention d'édition : 11th ed. Editeur : CENGAGE LEARNING Année de publication : 2023 Importance : 543 p. ISBN/ISSN/EAN : 978-0-357-71862-9 Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; ETHIQUEIndex. décimale : 111.75 RESPONSABILITE SOCIALE DE L'ENTREPRISE Résumé : Emphasize the importance of business ethics, sustainability and stakeholder management from a strong managerial perspective with Carroll/Brown's BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 11E. Students learn how effective business decision makers balance and protect the interests of various stakeholders, including investors, employees and consumers as well as the community and environment. New content highlights the importance of strong business decision-making skills as today’s businesses navigate the challenges of a global pandemic and continue to deal with climate change and sustainability issues. This comprehensive edition includes 34 timely cases as well as the latest research, laws and material on the social, legal, political and ethical responsibilities of today’s businesses to both external and internal stakeholder groups. An interactive eBook, videos and learning tools are also available to strengthen understanding. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581540 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J7279 111.75 CAR Livre Library Campus de Rouen Salle de lecture Disponible How AI can be used to improve sustainable practices in the fashion industry ? / Lucie DOUDOUX / 2023
Titre : How AI can be used to improve sustainable practices in the fashion industry ? Type de document : Mémoire Auteurs : Lucie DOUDOUX, Auteur Année de publication : 2023 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MODE ; ETHIQUE ; INTELLIGENCE ARTIFICIELLEProgramme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581755 How has the emergence of conscious consumers influenced the creation of ethical and sustainable initiatives in the fashion industry? / Clémentine BELOTTI / 2023
Titre : How has the emergence of conscious consumers influenced the creation of ethical and sustainable initiatives in the fashion industry? Type de document : Mémoire Auteurs : Clémentine BELOTTI, Auteur Année de publication : 2023 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ETHIQUE ; DEVELOPPEMENT DURABLE ; TEXTILE SECTEURRésumé : This dissertation examines the responsible purchasing behaviour of consumers and seeks to analyze whether these new behaviours have created a virtuous circle by influencing fashion brands to develop ethical and sustainable initiatives. The climate emergency and social inequalities have prompted consumers to review their consumption patterns. What's more, the number of scandals linked to the fashion industry is on the rise, each time sending out a shock wave: the collapse of Rana Plaza, the exploitation of the Uighur community and the impact of the fashion industry on the environment (waste, water pollution, soil impoverishment). These scandals have tarnished the image of the fashion industry and especially of textile giants such as Inditex and H&M. Consumers have therefore reassessed their expectations and are demanding new, stricter and more ethical standards. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581915 Impact of ethical branding on consumer behaviors in the fashion industry / Guillemette POULET-MATHIS / 2023PermalinkThe role of marketing activities in the competition between ethical fashion brands and traditional fashion brands / Amélie SOUGNEZ / 2023PermalinkTo what extent has gemstone traceability improved the transparency of jewellery houses regarding the customer experience ? / Salomé RYCKEBOER / 2023PermalinkWhat are the factors influencing consumers in their perceptions of brands inclusiveness for all morphologies ? / Aude FLAMENT / 2023PermalinkWhat are the important factors consumers take into consideration when purchasing vegan cosmetics ? / Jivika LILLANEY / 2023PermalinkArtificial Intelligence in Health Industry: A promising tool in vaccine development / Theo MICHEL / 2022PermalinkPermalinkLes diamants sont-ils vraiment éternels ? / Abigail Sky COATES / 2022PermalinkInternational management / Helen DERESKY / Upper Saddle River : PEARSON EDUCATION INTERNATIONAL (2022)PermalinkIs localism a good driver for business? / Guillaume BRUNET / 2022Permalink
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