| Titre : |
The power of art visuals in marketing advertising |
| Type de document : |
Mémoire |
| Auteurs : |
Marie-Camille DAMBRE, Auteur |
| Année de publication : |
2021 |
| Importance : |
85 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMMUNICATION PAR L'IMAGE ; COMPORTEMENT DU CONSOMMATEUR ; EFFET DE COMMERCE ; MARKETING STRATEGIQUE ; WEBMARKETING
|
| Résumé : |
Commercial Art – that consists of images interactions or visual displays that promote a brand product for business purposes -, may be used in Advertising and provide countless advantages to both brands and artists. It can be used to add more value to products, packaging and print ads for customers. This report deals with the effectiveness of Art visuals in advertising campaigns and the result of collaborations between artists and brands. We will explain some key innovative strategies in Advertising and how visual communication leads to strong emotional appeals through impactful images, appealing colors, sounds or text and influence customers in their decision-making process (Gilbert, 2020)2. Our main Research problem consists of analyzing how Marketers use the Art Culture to improve brand promotion in their advertising campaigns and add more value to their products, and how much art-brand collaborations are beneficial to both artists and marketers. This study is based on a reflexive qualitative research method and uses a holistic approach as it considers various assumptions and theories about art-brand collaborations as a whole. In order to analyze the research problem of this report, the results and findings collected from the secondary and primary resources will focus on answering three research questions: How art visuals displayed on advertised products lead to a stronger customers’ purchasing intent? How can Art-Brand collaborations create value both in marketing strategies and for the artist? How can artist and marketers push those collaborations even further through Digital to influence more customers’ decision-making? Those three research questions will be analyzed from a regular customer-wise, business-wise, and artist-wise perspectives. |
| Programme : |
Cesem |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536254 |
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