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Titre : Second-Hand Project : Company - PRADA Type de document : Mémoire Auteurs : Yousra KHELAFA, Auteur ; Sofia BIRCA, Auteur ; Milena BOERO, Auteur Année de publication : 2020 Importance : 61 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHANGEMENT ; PRODUIT DE LUXE ; RECYCLAGE
Entreprise
PRADARésumé : The purpose of this report is to analyse whether the second-hand market is an opportunity for Prada or not.
Our outcome was based on a thorough analysis of both internal and external factors. Internal factors, taken into consideration, were the brand's values, mission and vision. Regarding the external factors, we considered an extensive competitor analysis, in addition to the study of the target market both in a quantitative (geographical area, sex, age, financial status) and a qualitative approach (character, personal preferences, habits).
Furthermore, we considered the rapidly growth of the second-hand market, the key opportunities and trends.
Besides, we focused on the possible business model options to approach the resale market and we presented the most suitable for Prada.
Finally, we develop a survey that provide us with valuable insights of customers’ behaviour and preferences.Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532912
Titre : Sustainable Fashion: myth or reality Type de document : Mémoire Auteurs : Clémence VEDERE, Auteur Année de publication : 2020 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
BIEN DURABLE ; POLLUTION ; DEVELOPPEMENT DURABLE ; MODERésumé : In recent years, fashion has become a crucial ecological issue for the survival of our planet. Globalization has democratized this dream industry and made it accessible to all. However, it has also accentuated inequalities by relying on a business model that is destructive for our environment but also by making part of the planet work in inhuman conditions. This Seminar Paper aims to understand the stakes of the textile industry and to identify its problems. As the world urgently needs change if we want to preserve it for our future generations, an inevitable question arises: Can the fashion industry take the path of eco-responsibility? Several solutions will be proposed during this study for both businesses and consumers in order to answer this question favorably. A quantitative study will also allow us to better understand them in order to refine our research. We are responsible and must be actors of change. Programme : PGE-Reims Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529104
Titre : The Content Marketing Handbook : How to double the results of your marketing campaigns Type de document : e-book Auteurs : Robert W. BLY Editeur : ENTREPRENEUR PRESS Année de publication : 2020 Importance : 268 p. ISBN/ISSN/EAN : 978-1-61308-417-5 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING DIRECT ; WEBMARKETINGRésumé : The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders. Nombre d'accès : 4 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=505578 To what extent French millennials' wine consumption habits differ from previous generations / Marine BUTTIENS / 2020
Titre : To what extent French millennials' wine consumption habits differ from previous generations Type de document : Mémoire Auteurs : Marine BUTTIENS, Auteur Année de publication : 2020 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
BIEN DE GRANDE CONSOMMATION ; COMPORTEMENT DU CONSOMMATEUR ; JEUNE ; VIN SECTEURRésumé : Since 1950, France is experiencing a steady, and apparently irreversible decrease in wine consumption. While the image of a deep wine drinking culture still prevails in France, social, political and economic forces have shaped French wine consumption habits. Drastic changes can be observed regarding what individuals consume, why, how, when and in which company. Therefore, this research paper focus on the youngest wine consumers generation, and aims to understand to what extent French millennials’ wine consumption habits differ from previous generations. The observations are based on results of previous academic studies.
A generational rupture has been observed between millennials and previous generations in terms of wine consumption. Millennials consume less wine than their forefathers. While older generations used to consume wine more regularly, millennials tend to consume it occasionally, for special occasions. They are introducing a new wine consumption habit: the aperitif. They acknowledge wine is embedded in the French culture, and similarly to the previous generations, wine consumption plays a social role. However, millennials have far less wine knowledge than any other generation, and tend to be intimidated by the complexity of the offer.
Therefore it is necessary to listen to millennials expectations and educate them to the wine universe, in order not to erode the wine production culture in France.Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529115
Titre : Valuing Intangible Assets: A Real Options Model Perspective Type de document : Mémoire Auteurs : Martina ORTOLANI, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ANALYSE DE LA VALEUR ; BIEN DURABLE ; ACTIF ; ACTIF IMMATERIELRésumé : This paper firstly presents a general overview of the nowadays knowledge-based economy that enhances the role of the intangible assets as a mean for firms to reach a better performance and be more competitive. Secondly, it defines the intangible assets and the benefits and value generated for companies that invest in intangibles (with a particular focus on IT investments). Then, the analysis continues with the comparison between the traditional valuation models and the real options model; the paper wants to underline the advantages of the real options model that, contrary to the traditional methods, is able to deal with risks and uncertainty typical of the investments in intangible assets and allows managers to apply flexible strategies to their decision-making process in order to maximize profitability, value and shareholders’ wealth. In addition to this, the paper presents a real options model framework with an example of option to abandon, in order to clearly show the advantages of using the real options model as a valuation approach. The conclusion, after a brief summary, argues how real options model applied to the investment projects of a company, will improve its overall strategy. Programme : PGE-Reims Spécialisation : Real estate and Wealth Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529792 Why do some customers buy counterfeit luxury goods exclusively when travelling? / Arthur GUILLEMOT / 2020
PermalinkComment les innovations technologiques sont-elles appréhendées par le secteur de l’horlogerie du luxe ? / Astrid FORESTIER / 2019
PermalinkPermalinkPermalinkMade in Italy: how much Italians know about Terroir? An empirical study on Parmigiano Reggiano and Grana Padano / Giulia GABIATI / 2019
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe New Luxury Experience : Creating the Ultimate Customer Experience / Wided BATAT / SPRINGER GABLER (2019)
PermalinkPermalinkPermalinkPermalinkBig Data dans le marketing, est-ce un outil au service d'un département ou une nouvelle fonction dans l'entreprise ? Big Data & Gamification / Max JUNOD / 2018
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