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Titre : Online visual merchandising and its impact on consumer purchase intent : case: cosmetics e-shops Type de document : Mémoire Auteurs : Khaoula ZOUAOUI, Auteur Année de publication : 2020 Importance : 45p. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; CONSOMMATEUR ; COSMETIQUE ET PARFUMERIE SECTEUR ; INTERNET ; VENTE DIRECTERésumé : Online visual merchandising is the online equivalent of the techniques used in physical outlets to improve the shopping experience.E-merchandising consists in optimizing all the steps leading to the purchase. The purpose of this study is to look into the main factors of online visual merchandising in cosmetics industry affecting the customers. Further, this paper tries to test the influence of these factors on the consumer behaviour. The data collected through survey is analysed using regression analysis in SPSS software to test the main elements affecting the intent to purchase online. The revealed three main factors of online visual merchandising are found to be product presentation , web site grpahics and the easiness of the user interface.In this paper , there is managerial recommendations that can help professional who are working in the cosmetic sector to inscrease the visibility of their website and attract more customers. Programme : MSc Supply Chain Management Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534352
Titre : Purchasing and Supply Chain Management Type de document : Livre Auteurs : Robert M. MONCZKA ; Robert B. HANDFIELD ; Larry C. GIUNIPERO ; James L. PATTERSON Mention d'édition : 7th ed. Editeur : CENGAGE LEARNING Année de publication : 2020 Importance : 800 p. ISBN/ISSN/EAN : 978-0-357-44214-2 Prix : 68 EUR Langues : Anglais (eng) Mots-clés : Management
ACHAT ; GESTION DES STOCKS ; LOGISTIQUEIndex. décimale : 141.22 ACHAT Résumé : Cet ouvrage présente le rôle critique de l'achat dans la chaîne d'approvisionnement et propose des études de cas. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535248 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 055659 658.7 MON Livre Library Campus de Reims Salle de lecture Exclu du prêt 055660 658.7 MON Livre Library Campus de Reims Salle de lecture Disponible J6879 141.22 MON Livre Library Campus de Rouen Salle de lecture Disponible J6878 141.22 MON Livre Library Campus de Rouen Salle de lecture Exclu du prêt Research on Luxury Fashion Brand’s Social Media Marketing Impacts on Customer Relationship and Purchase Intention / Lin XU / 2020
Titre : Research on Luxury Fashion Brand’s Social Media Marketing Impacts on Customer Relationship and Purchase Intention Type de document : Mémoire Auteurs : Lin XU, Auteur Année de publication : 2020 Importance : 48p. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; CONFIANCE ; CONSOMMATEUR ; RELATIONRésumé : Owing to the rise of Internet technology, social media has become the vital part of corporate due to its low cost, fast speed, stability and its close to social networks and customers. Social Media Marketing is an interactive model that can resonate among consumers. What’s more, luxury brands’ social media marketing strategies can increase the public’s understanding of the brand and improve brand loyalty.
Nowadays, more and more luxury brands are paying high attention on Social Media Marketing, so it is needed to use quantitative research methods to study the impacts of social media on luxury brands.
This paper designs a questionnaire on the questionnaire satellite and distributes it to different interviewees. Then, stata15.0 was used to do regression analysis to study the relevance between H1, H2, H3, especially the mediating effect. Finally, I come to the conclusion that SMM(social media marketing) of luxury brands is a very useful marketing method. All affecting factors in SMM of luxury brands have positive impacts on customer relationship and purchase intention, while the influence of entertainment variable is greater than any other attribute. Trust is highly related to purchase intention.Programme : MSc Supply Chain Management Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534351 The influence of social media marketing activities in purchase intention of millennial consumers / Brenda Joanna FAJARDO LUIS / 2020
Titre : The influence of social media marketing activities in purchase intention of millennial consumers Type de document : Mémoire Auteurs : Brenda Joanna FAJARDO LUIS, Auteur Année de publication : 2020 Importance : 46 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
MARKETING ACHAT ; CONSOMMATEUR ; ACHATRésumé : In line with the current fast growing trend of using social media marketing (SMM) activities among brands and the variety of social networking advertising categories that exist nowadays; this research aims to examine the effectiveness in purchase intention of millennial consumers through an experimental study. The model will also test the partial mediating role of brand equity and the analysis of age and social media usage in this relationship. 118 participants answered an online survey in Qualtrics that measures purchase intention of respondents toward two stimuli; influencer’s recommendation and digital content on official brand social networking accounts. In order to reduce bias caused by previous brand attachment, two brands were taken into consideration in this experiment, in which one brand was randomly assigned to each participant. It was demonstrated that social media marketing content has direct relationship on building brand equity through engagement content, and consequently, brand equity triggers purchase intention in millennial consumers. Moreover, this study reveals that the impact of age and social media usage does not affect the relationship of purchase intention after being exposed to social media content. Finally, it was found, under the demographic conditions of this research, that the positive effect of purchase intention is stronger in digital content generated by brand social networking accounts than influencers endorsement.
The findings of this study can enable brands to have a better landscape of future purchase behaviour of their millennial consumers, as well as, provide a guidance to manage their marketing efforts more efficiently.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534287
Titre : The role of the purchasing function in the development of Industry 4.0 Type de document : Mémoire Auteurs : Deva SOUBRAMANIANE, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; EVALUATION D'UNE ENTREPRISE ; EVOLUTION ; INDUSTRIERésumé : The purpose of this Seminar Paper is to explain Industry 4.0 is disrupting European companies and their organizations.
Indeed, this new industrial revolution which is characterized by the fusion of physical and virtual assets is now pushing companies to have a different approach which might completely modify the current organizations of the companies.
This potential new type of organization will change the way companies create value.
So, we decided to learn more about how companies will create value in the next years.
It appeared that the purchasing function represents a huge potential for companies to create value and to have a huge competitive advantage.
That is why we decided to deepen this point and identify the role of the purchasing function in the years to come.
In order to do so, we first studied the characteristics of Industry 4.0 and then identified the impacts that this new industrial revolution can have on the purchasing function.
To have a better vision of these impacts, we decided to conduct a survey of 16 buyers.
The results obtained are showing precisely what impacts the Industry 4.0 will have on the function.Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529805 PermalinkPermalinkPermalinkAgency Theory and Sustainability in the Global Supply Chain / Emanuela DELBUFALO / SPRINGER INTERNATIONAL PUBLISHING AG (2018)
PermalinkComment améliorer la transparence des aspects éthiques et réduire l’exploitation humaine dans les chaînes d’approvisionnement des géants mondiaux ? / Ciara MAHER / 2018
PermalinkPermalinkHow the consumers’ characteristics influence the process of purchasing in responsible companies. / Marco MENNA / 2018
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe use of blockchain in the field od supply chain management and purchasing / Gabriel SERRANO / 2018
PermalinkPermalinkAcheter localement ou à distance : quelles tendances de sourcing géographique chez les équipementiers automobiles de pre-mier rang, et quel impact en termes de supply chain ? / Britta PFEFFER / 2017
PermalinkComment améliorer les processus d’achats tout en réduisant les différences culturelles ? / Alexandre BILLET / 2017
PermalinkComment s'aborde la négociation en achats dans le secteur de l'industrie ? Un parallèle ou un fossé entre la théorie et la réalité ? / Clara COUDERT / 2017
PermalinkEncouraging Participative Consumerism Through Evolutionary Digital Marketing / BUSINESS SCIENCE REFERENCE (2017)
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