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What are the different factors that influence green marketing communications and green purchase intentions in the OFD industry? / Jinlin YE / 2023
Titre : What are the different factors that influence green marketing communications and green purchase intentions in the OFD industry? Type de document : Mémoire Auteurs : Jinlin YE, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
RESTAURATION RAPIDE SECTEUR ; LIVRAISON ; RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : This study focuses on the future of the online food delivery (OFD) industry, exploring advertising content and consumer preferences in green marketing communications, as well as how green marketing strategies contribute to consumers' green purchase intentions. This paper uses a quantitative research approach, the questionnaire consisted of 17 questions, and the main types of questions used were likert scale, single choice and ranking questions. This study focuses on food delivery companies in the O2O business model. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581941
Titre : Operations Management Type de document : e-book Auteurs : Nigel SLACK ; Stuart CHAMBERS ; Robert JOHNSTON Mention d'édition : 10ème ed. Editeur : Pearson Année de publication : 2022 Importance : 728 p. ISBN/ISSN/EAN : 978-1-292-40821-7 Prix : 60 EUR Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; ESTHETIQUE INDUSTRIELLE ; GESTION DE LA PRODUCTION ; MANAGEMENT ; ORDONNANCEMENT ; STRATEGIEIndex. décimale : 141.55 GESTION DE LA PRODUCTION Résumé : Operations Management focuses on the sustainable and socially responsible imperatives of operations management, using over 120 cases and illustrations of real-life operations around the world, including Apple, Médecins Sans Frontières, Amazon, Ecover, Dyson, Disneyland Paris, Google, The North Face, and many more. Nombre d'accès : 4 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577826 Operations Management / Nigel SLACK / Pearson (2022)
Titre : Operations Management Type de document : Livre Auteurs : Nigel SLACK ; Stuart CHAMBERS ; Robert JOHNSTON Mention d'édition : 10ème ed. Editeur : Pearson Année de publication : 2022 Importance : 728 p. ISBN/ISSN/EAN : 978-1-292-40824-8 Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; ESTHETIQUE INDUSTRIELLE ; GESTION DE LA PRODUCTION ; MANAGEMENT ; ORDONNANCEMENT ; STRATEGIERésumé : Operations Management focuses on the sustainable and socially responsible imperatives of operations management, using over 120 cases and illustrations of real-life operations around the world, including Apple, Médecins Sans Frontières, Amazon, Ecover, Dyson, Disneyland Paris, Google, The North Face, and many more. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=585612 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 059226 658.5 SLA Livre Library Campus de Reims Salle de lecture Disponible Adaptability of Advanced Technology in Last-Mile Delivery in India / Hari Prasad RAJENDRAN / 2021
Titre : Adaptability of Advanced Technology in Last-Mile Delivery in India Type de document : Mémoire Auteurs : Hari Prasad RAJENDRAN, Auteur Année de publication : 2021 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
HAUTE TECHNOLOGIE ; INDE ; LIVRAISON ; LOGISTIQUERésumé : Recently, Last-Mile delivery had a huge impact due to pandemic situations. Presently, there is rapid growth of e-commerce around the globe. In India, the overall e-commerce has increased around 36% of last year. Thus, implementation of advanced technologies can impact the ongoing methods of last mile.
New technologies have the tendency to enhance last-mile delivery, perhaps leading to an altogether new transportation method and commercial delivery models.
Nowadays in India there are focusing on Local distribution centres setup, which will be useful for the local retailers to deliver to the local customers. To meet the problems of city last-mile fulfilment, businesses may explore monetization strategies that excel in areas such as cost-effectiveness, service quality, and sustainability. Furthermore, while a variety of articles explore possibilities in last-mile, metropolitan last mile distribution techniques targeted specifically to developing economies were sometimes covered in the existing ecommerce supply chain and city logistics literature.
Thus, this paper aims to determine whether the last-mile delivery in India is adaptable, and the research will also include the insights of the logistics team as well as R&D team, regarding the advanced technology delivery.Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538552 Conditions of Last-Mile Delivery in Low-Income Areas / Julien SAASOUH / 2021
Titre : Conditions of Last-Mile Delivery in Low-Income Areas : The case of Taobao in rural China Type de document : Mémoire Auteurs : Julien SAASOUH, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHINE ; LIVRAISONRésumé : The lack of infrastructures and the difficulties related to the last-mile delivery often dissuade companies from delivering to low-income communities situated in remote areas. We discuss the assumption that an effective last-mile delivery necessarily entails large infrastructures and hubs and explore alternative models proposed in the literature. Our focus is not only in building an effective supply-chain but also a sustainable one, empowering the communities it serves. Most solutions that we explore are based on sharing resources, whether it is facilities shared by multiple companies or even the deliveries themselves. We then compare the findings of our research with what has effectively been put in place by Taobao in serving rural China. This case study proves that companies do not have to wait for large investments to be made in order to begin serving BOP communities; on the contrary, it is companies that have the ability to show the potential in these communities, allowing them to develop and pushing governments to pay closer attention to their skills. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538491 La livraison du dernier kilomètre: une approche durable dans le secteur du commerce électronique. Les clients du commerce électronique changent-ils leur mode de livraison préféré du dernier kilomètre en fonction de son impact sur le développement durable? / Mandy WOLF / 2021PermalinkLogistics in French rural areas: potential for improvements / Gauthier RITTER / 2021PermalinkReduction of delivery times for e-commerce companies in major french cities / Sylvain MORAND / 2021PermalinkOperations Management / Nigel SLACK / Pearson (2016)PermalinkLogistique urbaine / Jérôme LIBESKIND / FYP EDITIONS (2015)PermalinkLa course ou la ville / Eve CHARRIN / Paris : SEUIL (2014)PermalinkLe But / Eliyahu M. GOLDRATT / AFNOR (2013)PermalinkLa gestion des opérations / William J. STEVENSON / Montréal : EDITIONS DE LA CHENELIERE (LES) (2012)PermalinkLogistique de la production / Khaled GHEDIRA / Paris : EDITIONS TECHNIP (2006)PermalinkManagement des opérations / Larry P. RITZMAN / Londres : PEARSON EDUCATION (2006)Permalink
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